Oleksandr (Sasha) Strozhemin is a сo-founder and CEO of Trinetix – a worldwide expertise firm that gives technique, design, and innovation companies to Fortune 500 and fast-growing companies working in various areas, from finance {and professional} companies to logistics, healthcare, and agriculture.
Leveraging its various arsenal of AI and GenAI, clever digital assistants, knowledge and analytics, digital workplaces, expertise design, and cloud enablement, Trinetix is dedicated to enabling enterprise leaders to show their product concepts into aggressive, one-of-a-kind market choices.
To additional allow industry-redefining, Trinetix acts as a devoted expertise associate, delivering future-proof methods and tech skills vital for scoring transformation targets and driving long-term enterprise outcomes.
Are you able to share the story behind the founding of Trinetix and your journey to changing into a strategic expertise associate for Fortune 100 corporations?
I’ve at all times been fascinated by the tempo of innovation, the way in which new issues change our lives with a click on. However I’ve additionally observed how briskly this evolution has led to an overheated market. In 2011, the competitors for being the subsequent revolutionary supplier and game-changer was extraordinarily intense.
To me, it was a time of alternative for creating one thing distinctive and excellent. So, I took motion.
We began our work within the US in 2011, specializing in AR, expertise design, and cell app improvement. In fact, AR was a central a part of our service choices as a result of it was a budding development again then, and it held a promise of making the precise one-of-a-kind experiences I needed to ship.
To seek out new shoppers, I took an unorthodox method. Whereas we focused the US market, we have been notably thinking about corporations with a worldwide presence. So, to have interaction them, we opened a supply workplace in Jap Europe (Kyiv, Ukraine), the place we delivered round 20 AR tasks for P&G, Nivea, ExxonMobile, and Coca-Cola. It was an amazing name: along with aiding our shoppers with establishing their presence within the native market, we labored in a area extremely attentive to innovation and wealthy with tech expertise.
A yr and a half of proactive work passes—and we get an invite to take part in a young for expertise design for a Fortune 100 enterprise. It seems they’ve been monitoring our work intently and added us to the candidates listing.
We settle for — and out of all of the candidates, we’re the one ones to offer a ready-to-show supply with all the necessities dissected, UI prototypes ready, and interplay logic animated. The corporate rep takes our submission to the decision-making group — and we’re in!
Within the subsequent two years of growing CX design follow, we easily transition to mission engineering, taking tasks placed on deep hiatus and turning them into full value-driving merchandise.
Naturally, while you work with an {industry} chief, you end up on the edge of disruptions, navigating and orchestrating transformation. So, our story of embedding AI, clever automation, and knowledge analytics into enterprise processes begins at that time.
This expertise left me with a deeper understanding of our mission — to information companies as they handle digital change and undertake it with most influence. That is our dedication.
Trinetix has developed AI chatbots, digital assistants, and AI-powered knowledge intelligence options. Are you able to elaborate on how these applied sciences are remodeling operations in your shoppers?
Briefly, I’d say that leveraging AI allows shoppers to perform extra in much less time—and by extra, I imply a lot, a lot extra.
At this time, companies have a wealth of invaluable insights at their fingertips, however discovering them requires organizing, categorizing, and validating knowledge. If carried out by hand, your entire course of can take months. Typically, there’s an excessive amount of knowledge, and even 10 consultants working 24/7 for months received’t suffice.
That is the place AI comes into play — and I consider that is its strongest and most game-changing facet. Changing months of guide analysis with immediate supply of the correct data for the correct goal is just revolutionary.
How do you make sure that your AI options are tailor-made to fulfill the precise wants of every consumer, notably in various industries like logistics and healthcare?
Analysis comes first. At all times.
Any AI mannequin is as sturdy as the information used for coaching it and the information of the area of interest it is constructed for. So, we at all times begin our work with a discovery session. It helps us discover how an enterprise operates, determine its sturdy factors, and research its key rivals.
Our high precedence is to place our shoppers’ imaginative and prescient and wishes into options of the longer term answer—so we additionally construct from their expertise, analysis key enterprise processes, and focus on methods of addressing constraints.
We additionally set up the final digital dexterity ranges throughout the enterprise and the wants of departments utilizing the expertise. That features serving to shoppers to onboard their groups and offering detailed but easy directions on working with the answer.
Are you able to focus on a latest mission the place Trinetix built-in generative AI to unravel a vital enterprise problem for a consumer? What have been the important thing outcomes?
There was such a case. A Fortune 500 consumer working in freight administration got here to us with a request to rework their request-for-proposal (RPF) administration processes.
Since they have been dealing with their RPF duties manually, they have been coping with gradual response occasions and calculations whereas accumulating heaps of unstructured knowledge (photographs, screenshots, emails) — which have been by no means transformed into worth. Accordingly, nice alternatives have been both misplaced among the many knowledge or in delayed duties.
A digital improve of key operations was so as.
We developed a multimodal answer that was powered by generative AI, remodeling all of the unstructured knowledge right into a understandable supply of wealthy and sturdy insights. This answer enabled the consumer to generate quotes straight from the corporate’s mailboxes and supplied end-to-end automation for quicker process completion. Consequently, the consumer accelerated their operations, elevated their win charges, and optimized quote administration, in the end rising their income.
What are the primary challenges you face when implementing generative AI options, and the way do you overcome them?
The best way I see it, many challenges stem from the human issue. As an example, when an enterprise adopts GenAI, workers fear that they’re being changed. Consequently, AI meets organizational resistance, which defeats your entire level of expertise adoption.
That is the place we work along with enterprise leaders, serving to them promote the change throughout their firm. I feel it is essential to deal with fears from a fact-based angle, offering a practical perspective on the strengths and weaknesses of the expertise. We additionally embrace workers within the improvement course of, establishing suggestions loops and displaying them how the expertise works and why it advantages them.
There’s additionally a worry of uncertainty. Typically executives hesitate to proceed as a result of they need to be assured that the ROI will likely be definitely worth the overhaul. I feel communication is as soon as once more the important thing. As an example, our groups at all times have a chosen relationship supervisor who explains the change to stakeholders, updating them on our progress and the outcomes they need to anticipate.
Your method emphasizes 360° worth and innovation excellence. How do you make sure that your options regularly present worth and keep forward of market tendencies?
We base our work on three ideas.
First, it isn’t in regards to the development however what the consumer wants. Typically, the consumer involves us with a presumed answer, however then a discovery session reveals options that higher match their targets. And when we’ve got a match, we all know we’ve got a basis that may work for the consumer for years to come back.
Second, we base our answer planning on enterprises’ development, scale, and evolution, so the top product should synergize with these processes. Along with discussing the consumer’s potential roadmap and development trajectory, we additionally research compatibility, guaranteeing that the consumer can combine new platforms and techniques into their framework.
Third, it is autonomy. Whereas we share accountability and supply help and success monitoring, we see that shoppers’ groups can use the product and onboard new customers simply with out requiring our intervention. So, we method our options from the consumer POV, anticipating potential points and introducing measures to forestall them.
What function does clever automation play in driving enterprise transformation and innovation in your shoppers?
At this time, we’re observing the arrival of recent, versatile enterprise fashions that embrace change as the one fixed. Meaning inflexible fashions that burden human assets with quite a few repetitive routines have gotten a factor of the previous.
Clever automation allows organizations to make the transition by restructuring their operations and liberating their skills for extra complicated and impactful duties. With clever automation dealing with all of the processes that may be replicated, an organization turns into extra agile, gaining a stronger aggressive standing and higher confidence in its subsequent steps.
Information underpins a lot of your companies. How does Trinetix assist organizations maximize the strategic potential of their knowledge?
Our purpose is to attach decision-makers with value-rich insights, enabling them to entry vital knowledge proper when wanted. That features eradicating blindspots, knowledge silos, and bottlenecks by equipping enterprises with each instrument they should dissect data flowing their means.
Immediate report technology that converts volumes of complicated data into complete storytelling, intuitive dashboards, and quick and responsive AI-powered knowledge evaluation instruments—we offer all of the constructing blocks for data-fueled methods.
Are you able to focus on successful story the place your knowledge and analytics companies considerably impacted a consumer’s enterprise operations?
One in every of our most outstanding instances is the enterprise entity analysis transformation we did for our Fortune 500 consumer.
Beforehand, such analysis was executed by hand—which means that managers needed to ship queries throughout a number of departments and wait for his or her response. Then, they needed to manually combination data collected from over 10 enterprise knowledge techniques right into a report.
Accordingly, making only one report took months and the chance of human error was excessive, which led to an inaccurate image of authorized and compliance dangers.
We developed a knowledge administration system that enabled a single view throughout all 10+ enterprise sources, offering full visibility of enterprise entity connections and relationships. It allowed managers to generate related and correct stories inside days, rising productiveness whereas lowering the chance of information discrepancies.
What are some rising tendencies in AI and digital options that you just consider will form the way forward for enterprise expertise?
I’m notably obsessed with advancing and evolving AI assistants into clever office companions that collect data, facilitate cross-department communication, and allow service personalization by combining machine capability with human agility.
From my perspective, the mixing of AI assistants goes to considerably enhance the standard of life for not simply prospects but additionally enterprise workers. This can create extra dynamic enterprise environments and foster a tradition of proactive problem-solving.
Thanks for the good interview, readers who want to study extra ought to go to Trinetix.
