Google is phasing out an older model of its Structured Information Recordsdata (SDF) format utilized in Show & Video 360, its enterprise-level promoting platform.
Why we care. This alteration impacts advertisers and companions utilizing SDF v6, requiring them emigrate to newer variations to keep up uninterrupted service.
Key particulars:
- SDF v6 will likely be deprecated on April 30, 2025
- Customers should migrate to SDF v7 or larger earlier than the sundown date
- Google has supplied a migration information for transitioning from v6 to v7
What’s subsequent. After April 30, 2025:
- Default variations for companions and advertisers will mechanically replace to v7
- API requests utilizing SDF_VERSION_6 will return a 400 error
Easy methods to get assist. Google has arrange a brand new Show & Video 360 API Technical help contact type for migration help.
The underside line. Advertisers and companions utilizing SDF v6 have about 9 months to plan and execute their migration to keep away from service disruptions.
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Concerning the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by means of inspiring management each on company, shopper and advertising tech facet.
Outdoors modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a world speaker with a number of the phases she has introduced on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna) and extra.
