The digitally-led Examine London marketing campaign, which launches on June 12, will “mirror core messaging” from the British Council’s Examine UK marketing campaign – albeit with a London focus.
It should “set the document straight on in style misconceptions”, London Increased stated, and can function tales from real-life college students and graduates to point out what being a pupil within the metropolis is basically like.
The marketing campaign will host content material on main social media platforms like Instagram, TikTok and LinkedIn to advertise London because the “premier international vacation spot for college kids in search of world-class larger schooling…and unrivalled profession prospects”, it added.
“The Examine London marketing campaign goals to revive confidence in London as a secure and welcoming metropolis and present the true cultural variety and inclusivity of the capital, and by extension the broader UK,” stated London Increased’s chief govt officer Diana Beech.
“With over 50 larger schooling establishments, together with two of the world’s high universities, London is among the UK’s greatest export successes”
Jo Johnson
“Examine London is about utilizing the most effective device the UK has – the draw of its capital metropolis and world-leading larger schooling establishments – to spice up its worldwide competitiveness,” she added. “We’ll see it as a hit not provided that this marketing campaign sees extra college students making use of to London, but additionally to universities proper throughout the UK.”
It follows from Beech’s sneak preview of the marketing campaign at IHEF, the place she instructed delegates that the concept is just not solely to attract consideration to London, but additionally to attract potential college students’ consideration to “universities they could have considered taking a look at”.
“We all know London’s an enormous model, worldwide college students would possibly be capable of title three, 4 or 5 establishments, however not all 54… so it’s actually about creating these pathways,” she stated.
In the meantime, former unis minister and FutureLearn chair Jo Johnson stated the marketing campaign would “put London the place it belongs – on the coronary heart of the UK’s efforts to welcome college students and researchers from throughout the globe”.
“With over 50 larger schooling establishments, together with two of the world’s high universities, London is among the UK’s greatest export successes. Learning right here means turning into a part of a world neighborhood that gives unparalleled alternatives for development, innovation, and discovery. London and the nation additionally acquire immense advantages in return – financially, culturally and within the type of tender energy relationships that go on to provide the UK a aggressive edge within the international market,” he stated.
The Examine London marketing campaign was previously run by London & Companions earlier than it was halted in 2021.
