The Summer time Olympics are nothing if not an amalgam of highs and lows for the world’s greatest athletes. They climate wins and wipeouts, pleasure and ache, shattered data and shattered bones. As Workforce USA Olympians and Paralympians take the stage in Paris within the coming weeks, medical employees shall be there to help each feat and fall—in model.
For the primary time, the greater than 250 well being care professionals who kind the Workforce USA Medical Workforce have a uniform. Figs, a direct-to-consumer medical attire model—and the first firm led by two feminine cofounders to go public—partnered with the U.S. Olympic and Paralympic Committee (USOPC) to interrupt one other barrier.
“That is the primary time ever {that a} medical crew has been outfitted for any nation for the Olympic Video games,” Figs cofounder and CEO Trina Spear tells Fortune. “It’s very a lot about one thing that speaks to our general mission and values as an organization from day one: placing well being care professionals within the highlight that they deserve. Normally they’re behind the scenes, however not anymore. That is actually about showcasing the people who find themselves serving all of us, serving humanity, and on this case, serving athletes.”
When Spear and Figs cofounder Heather Hasson broached the concept with the USOPC, they have been shocked to be taught that not solely did the Workforce USA medical employees lack a single clothes shop, in addition they have been chargeable for their very own costume on the Video games. The committee, Spear says, was simply as desirous to discover a technique to raise up the well being care staff who assist preserve Olympians and Paralympians on the prime of their sport.
“They act as a crew, supporting all of the athletes. They need to be outfitted as a crew,” Spear says. “It’s historic for them as properly.”
Workforce USA medical employees are simply as enthusiastic about their Olympic threads as Figs was to create them, Spear says. Dr. Gloria Beim, a Colorado-based orthopedic surgeon who has been a Workforce USA doctor for the reason that 2004 Summer time Olympics in Athens, is grateful for the corporate’s backing.
Courtesy of Figs
“Once I was first approached by Figs about this partnership, my fast thought was, ‘What an incredible alternative to highlight well being care professionals, particularly post-COVID,’” Beim mentioned in an announcement unique to Fortune. “As a surgeon in a small city, I see my sufferers outdoors of the hospital and really feel their appreciation frequently. Nevertheless, my colleagues throughout the nation don’t all get that degree of respect for the work that they do each single day.
“What most individuals don’t perceive is the extent of coaching and sacrifice that goes into changing into a well being care skilled. And it’s not simply our personal lives impacted, however our family members as properly. There’s nothing that fills my soul greater than serving to individuals.”
Stars, stripes, and stethoscopes
This isn’t Figs’ first foray into skilled sports activities medication—the corporate already outfits medical employees caring for the English Premier League’s Everton Soccer Membership—but it surely marks the corporate’s largest advertising and marketing maneuver. Its multiyear take care of the USOPC extends via the 2028 Summer time Olympic and Paralympic Video games in Los Angeles.
Figs kicked off its marketing campaign Thursday with a video advert known as “Anatomy of a Champion.” The tagline: “It takes coronary heart to construct our bodies that break data.” Set to the tune of the anatomic youngsters’s tune “Heads, Shoulders, Knees, and Toes,” the video showcases 14 well being care professionals and half a dozen athletes, present and former Olympians and Paralympians included. Medical employees, after all, are sporting the limited-edition Figs x Workforce USA Medical Workforce scrubs.
Coming in stable cherry purple, optic white, and navy blue, the scrubs are clean-cut and sensible. Easy touches, like a jumpsuit for ladies and a excessive collar for males, add a futuristic vibe. The medical employees modeling the attire in promotional photographs seem like they’re on a mission, which they’re.
“It goes again to what we’ve all the time completed, actually a give attention to operate,” Spear tells Fortune. “We’ve a pocketing structure for all the pieces we create—the place you set your stethoscope, your alcohol swabs, your sutures, your stitches, your wraps, all of your tapes—all the pieces that that you must carry out at your greatest.”
Spear provides, “It’s fairly superior that Figs creates pockets and zippers for individuals to carry the instrument that can save somebody’s life. That intention has all the time been part of what we do. And, on this case, it’s on a world stage [so] we needed to get it proper.”
Courtesy of Figs
Consolation was additionally prime of thoughts in designing the attire for well being care staff, says Spear, who envisioned them going from surgical suites to Olympic sidelines. The scrubs are supposed to be streamlined, breathable, and unifying.
“Everybody [needs] well being care professionals to make sure that all of us can dwell wholesome and affluent lives, whether or not you’re an athlete profitable a gold medal on that podium, or someone who’s getting a psychological well being examination or a gynecological examination,” Spear says. “Well being care professionals preserve our our bodies going, and that’s our purpose—to have a good time them and guarantee that they get a podium of their very own.”
Should you’re feeling patriotic, you don’t must be an Olympic well being care supplier to don the Workforce USA Medical Workforce uniform; gear is out there for buy on the Figs web site.
For extra on the 2024 Summer time Olympics and Paralympics in Paris:
Subscribe to Effectively Adjusted, our publication full of straightforward methods to work smarter and dwell higher, from the Fortune Effectively crew. Enroll without spending a dime immediately.
