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Kim and Vanessa Pham, the dynamic sister duo behind Omsom, have revolutionized the way in which folks expertise Asian delicacies at residence. The kids of Vietnamese refugees, Kim and Vanessa grew up in Boston, the place their high-achieving nature was evident from a younger age. Each sisters ventured into spectacular careers—Kim in startups and Vanessa in administration consulting—earlier than deciding in 2018 to embark on a extra private and culturally vital journey.
Motivated by their Vietnamese heritage and a want to raise Asian delicacies from the confines of the “ethnic meals” aisles in grocery shops, the Pham sisters based Omsom. Their mission was clear: to decrease the barrier to accessing genuine Asian substances and flavors, enabling folks to cook dinner real Asian meals at residence. The identify Omsom, which loosely interprets to “rowdy” in Vietnamese, displays their “loud and proud” method to celebrating Asian tradition.
Launched in Might 2020, in the course of the peak of the COVID-19 pandemic, Omsom’s preliminary meal starter kits bought out inside 72 hours. This spectacular debut was only the start. The sisters’ progressive merchandise shortly resonated with Asian People and different shoppers who sought to embrace and rejoice Asian culinary traditions. Omsom’s branding and merchandise have efficiently bridged cultural gaps, empowering folks to take satisfaction of their heritage with out being confined to stereotypes.
(Picture credit score: Liz Clayman)
Since their launch, the 2 have expanded Omsom’s product line, forming partnerships with dynamic Asian cooks and introducing their merchandise to Entire Meals. By means of these efforts, they proceed to coach clients on Asian tradition and redefine the American pantry. Kim and Vanessa Pham’s entrepreneurial journey with Omsom exemplifies their dedication to honoring their roots whereas making Asian delicacies accessible and celebrated in each family.
Hearken to the newest episode of Second Life to learn how Kim and Vanessa have been capable of mix their previous experience to create one thing extra significant to them.
Omsom
The Omsom Saucy Noodle Sampler
Omsom
The Greatest Vendor Omsom Sauce Set
Subsequent: How Co-founder of Van Leeuwen Ice Cream Laura O’Neill Has Constructed a Legacy in Connoisseur Ice Cream
