With the AI race heating up, TikTok appears to be like prefer it’s getting ready to launch its personal AI chatbot to Western customers, primarily based on a current submitting within the U.S.
In line with Semafor, TikTok has sought to trademark the identify “Genie” for its coming AI chatbot software, which might allow customers to pose questions in-stream, and get fast responses, amongst different capabilities.
As per Semafor:
“In Could within the US, the viral video app filed to trademark the identify “Genie” for an AI chatbot software program that may, amongst different capabilities, simulate conversations, facilitate interplay and communication between people and AI, and produce human-like speech and textual content.”
So TikTok’s trying to make it extra of a hub for its AI functionalities, with the chatbot basically connecting customers to totally different parts of the app.
TikTok’s truly been growing its AI chatbot for a while, with customers within the Philippines gaining access to its “Tako” chatbot software in Could final yr.
Although Tako, in line with TikTok, is just designed to information customers to different movies within the app, to not reply extra advanced queries.
TikTok’s next-generation chatbot would seemingly be a extra sturdy providing, integrating all of TikTok’s numerous AI parts into one stream.
Which might additionally embody its generative AI search operate, which is now obtainable in Douyin, the Chinese language model of the app, and permits customers to maximise discovery each inside and out of doors the app.
As reported by Pandaily (in Decmeber 23):
“The ‘AI Search’ function is situated throughout the search interface of the Douyin app, alongside different search providers equivalent to merchandise, group shopping for, customers, and movies. Customers solely must enter related questions or data in ‘AI Search’ to acquire solutions generated by clever search expertise.”
TikTok’s up to date chatbot would seemingly incorporate this expanded search performance, together with TikTok’s evolving AI capabilities, which additionally now embody the capability to construct your individual digital people that may live-stream throughout the app.
One other factor, as indicated by Semafor, may very well be TikTok’s “StreamVoice” system, which may simulate an individual’s voice, primarily based on just some utterances, whereas TikTok’s additionally growing AI music technology processes and text-to-video creation instruments as effectively, and all of those may seemingly be built-in into an expanded chatbot providing, making it a lot simpler for TikTok customers to search out these numerous functionalities.
So whereas Meta has pushed its AI chatbot out to all of its apps, offering a brand new solution to faucet into its AI instruments, TikTok would basically be following the identical blueprint, although I believe that TikTok’s software will likely be extra centered on purposeful discovery, and making it simpler for customers to entry all of its numerous instruments, versus developing with textual content summaries as responses.
As a result of that performance, on Fb and IG, doesn’t truly appear that precious. I imply, certain, it’s superb what the most recent AI instruments can produce, and it’s attention-grabbing to have the ability to, say, generate a visible, primarily based on a textual content immediate in-stream.
However actually, how many individuals are tapping on Meta’s AI search prompts to get extra data on a publish within the app?
I believe TikTok will transfer in a barely totally different course, offering a extra purposeful AI bot that may basically incorporate all of its increasing AI creation instruments into one, making it simpler to attempt them out.
We might discover out quickly, with TikTok shifting to activate its “Genie” bot.
