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Methods to Handle A number of Social Media Accounts


5 Ideas for Managing A number of Instagram, Fb, TikTok, LinkedIn, Pinterest, YouTube, or Twitter Accounts 

Whether or not you’re managing two accounts or six, listed below are our 5 finest ideas to assist streamline your workflow.

Tip #1: Create a Social Media Content material Calendar

A social media content material calendar is important for anybody working in social media or constructing a model.

With it, you possibly can fairly actually see the large image. 

This makes it simpler to remain on high of campaigns, meet deadlines, and make sure you’re sharing quite a lot of content material varieties throughout a number of platforms.

Whether or not it is a calendar template created in Google Sheets, a challenge administration device like Asana, or a social media administration device like Later, a content material calendar helps you keep organized and environment friendly.

Should you’re ranging from scratch, listed below are a number of fundamentals to incorporate: 

  • Each platform you propose to put up to 

  • Go-live dates and instances (don’t neglect about time zones!)

  • Publish captions 

  • Visible codecs

  • Hyperlinks to belongings (you’ll want these when scheduling content material later!) 

  • Monitoring hyperlinks (if used)

Bear in mind, there isn’t any one-way to arrange your content material calendar, simply make certain it is arrange in a method that is sensible to you. 

TIP: Obtain Later’s free ready-to-use social media calendar template to streamline your planning course of!

Tip #2: Prioritize the Proper Channels

Whilst you may need to be on each channel, your bandwidth and sources might restrict that possibility.

To handle a number of social media accounts you could be strategic about the place you present up, so you can also make probably the most impression and attain your general objectives. 

For instance, right here at Later, we commonly publish content material on Instagram, TikTok, Fb, X (aka Twitter), YouTube, and Pinterest. 

Nevertheless, we’ve been experimenting with publishing extra shareable content material on LinkedIn — leading to a rise in engagement and follower progress. 

Since this new technique is working (and as a consequence of staff bandwidth), we have diminished our publishing cadence on Twitter to provide us more room to put up twice a day on LinkedIn as an alternative.

The takeaway: Dedicate extra time (and energy) to the channels that provide the most visitors or engagement. 

Plan, schedule, and analyze your social media posts with Later’s social media administration instruments. Get began immediately — at no cost!

Tip #3: Repurpose and Cross-promote Content material

Creating content material could be extremely time-consuming, so why not get probably the most mileage out of each piece of content material you produce?

For instance, for those who create a TikTok, think about sharing it on Instagram Reels, YouTube Shorts, and Pinterest. 

Try how magnificence model Glossier cross-promotes the identical TikTok video to Instagram Reels:

Cross-promoting content material is an effective way to construct your following throughout a number of channels and open your self as much as extra engagement, and potential advert income, too. 

As a result of on the finish of the day, it’s all about working smarter, not tougher. 💡

For extra recommendations on how you can repurpose content material throughout platforms, bookmark this put up: Methods to Repurpose Your Social Media Content material

Tip #4: Automate Your Duties

Say it with us: automation is your good friend. 

Particularly for repetitive duties. 

Whether or not it is organising automated replies to Instagram DMs or utilizing a device like Zapier for a few of your weekly duties, maintain a watch out for alternatives to avoid wasting time in your routine.

For instance, for those who’re seeking to automate your Instagram captions, Later’s AI Author is the right answer.

With it, you possibly can create on-brand captions in a number of clicks, no brainstorming required.

Merely enter textual content (between 3-80 characters) that describes your put up and voila — new captions in seconds: 

By leveraging an AI-powered caption author device, it can save you tons of time and streamline your workflow, win-win!

Begin utilizing Later’s Caption Author immediately — accessible on all new paid plans. 🎉 

Tip #5: Schedule Your Social Media Posts With Later

Often posting on all your social channels requires time and effort. 

That’s the place a free social media scheduler like Later is useful.

With Later, you possibly can plan and schedule your Instagram, Fb, TikTok, LinkedIn, Pinterest, and Twitter content material from one centralized dashboard.

In different phrases: you possibly can spend much less time manually posting, and extra power in your model and on-line neighborhood: 

And with a set of options, together with a Visible Planner, in-depth Analytics, and numerous extra, Later additionally permits you to optimize your posts for peak efficiency.

Plus, you should utilize our free Linkin.bio device to create a touchdown web page with clickable buttons and feed posts that’ll drive visitors to your web site, product pages, and extra:

And the very best half?

Later’s social media administration instruments are free, making juggling a number of social media accounts a breeze. Get began immediately — in simply two clicks.  



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