Legendary rapper and cannapreneur Snoop Dogg is steeped in all issues Olympics in the mean time—even his newest advert for BIC is themed to the upcoming 2024 Summer season Olympic Video games in Paris.
Snoop reunites together with his shut good friend and longtime costar Martha Stewart for a industrial that has him awarding her a “10 out of 10” for her candle-lighting expertise. That’s after he watches her method intently, calling out her “good type” and narrating her each transfer like a seasoned commentator.
The spot, dubbed “Lit Video games,” comes from Doner CX, aiming to maintain the fires burning on the most profitable celeb collaboration within the model’s historical past.
Snoop is clearly throwing himself into his new position as a first-time NBC particular correspondent for the video games. He frolicked lately on the U.S. Olympic trials in Eugene, Ore., giving his distinctive play-by-plays and taking part in an exhibition race.
Outcomes of that fake competitors, by the best way: He completed a distant third in a 200-meter dash in opposition to former Trinidadian Olympic medalist Ato Boldon and NCAA champ Wallace Spearmon, but clocked a good time of 34.44 seconds.
After the race, Snoop mentioned on X: “34.44 for a 52-year-old? Ain’t dangerous.”
Co-opting a ‘cultural second’
Snoop and Stewart proceed their well-oiled partnership with BIC, which isn’t an official Olympics sponsor, so it should tiptoe round that truth, avoiding the fastidiously guarded Olympic trademark and title.
However the “Lit Video games” parody works by itself, latching onto the present wave of curiosity in Snoop’s debut as a sportscaster and serving as a stable product demo for EZ Attain Lighters.
