After a deal drought in 2023, mergers and acquisitions in adtech are heating up.
Adtech-focused funding financial institution Luma Companions stated there have been virtually twice as many important, scaled adtech transactions within the first half of 2024 in comparison with the primary half of 2023, in line with senior affiliate Michael DeMarseilles. Extra particular information isn’t obtainable till the top of the quarter.
At enterprise capital agency Aperiam Ventures, deal move has elevated within the first half of 2024 in comparison with 2023, stated common accomplice Eric Franchi. Personal fairness agency GTCR stated the pipeline for expertise offers (a broader class than adtech) is up 50%, in line with managing director Stephen Grasp.
Notable offers thus far this 12 months embrace information agency LiveRamp’s $200 million acquisition of unpolluted room firm Habu in January, Walmart’s $2.3 billion acquisition of TV maker Vizio in February and TV promoting firm Cadent’s $324 million acquisition of efficiency advertising agency AdTheorent in April.
However in June, the market shifted into increased gear. This month, 4 acquisitions have already occurred, together with Equativ’s acquisition of fellow supply-side platform Sharethrough. Up to now two weeks, ADWEEK has reported that SSPs 33Across and Sonobi and information agency Claritas have all employed bankers to discover gross sales.
Driving this uptick in deal exercise is the right-sizing of expectations after 2021’s very lively adtech market and firms trying to create a extra cohesive narrative by buying and shedding belongings. However whereas adtech M&A is heating up, the market is probably not absolutely wholesome, with extra stagnant corporations trying to consolidate, sources stated.
Correcting 2021’s inflated pricing
2021 was a landmark 12 months for adtech. Most of the adtech corporations which might be public at the moment had their preliminary public choices in 2021, together with DoubleVerify, Integral Advert Science, Taboola, Outbrain, AppLovin and ironSource. PubMatic debuted in December 2020.
However a few of 2021’s fervor ended up overheated. DoubleVerify, IAS, Taboola and Outbrain all at present commerce at decrease costs than they debuted at.
“The market allowed itself to go slightly bit too loopy,” stated Chris Cunningham, founding father of C2 Ventures. “A variety of corporations had been elevating top-of-the-market valuations that didn’t make sense.”
