8 Key Classes In an Influencer Scorecard (& What They Imply)
We’ve pinpointed eight classes that manufacturers can use as a place to begin for assessing potential influencer companions.
Let’s break them down.
#1: Thought Chief
Is that this influencer a trusted advisor of their business or area of interest?
This may occasionally current itself by their following depend (although take this with a grain of salt), engagement fee, earlier model collaborations, awards, and critiques.
Extra importantly – does their content material mirror that they’re as “educated” as they declare to be?
For instance, a meals influencer who focuses on baking ought to have tons of posts associated to recipes and cooking suggestions.
TIP: Obtain our free influencer scorecard template that can assist you consider each influencer in your wishlist!
#2: Worth
Does the influencer’s content material educate, encourage, or entertain their viewers?
This scorecard class is essential.
In the event that they don’t know tips on how to join with their viewers and supply worth, the probability of your marketing campaign being profitable is slim to none.
Audit their feedback, saves, and shares on this scorecard part to gauge how engaged their followers are.
TIP: Micro influencers have extremely engaged communities resulting from their relatability. Learn extra: Easy methods to Develop Your Model With Micro Influencer Advertising
#3: Related
Is the influencer’s content material related to the viewers you’re attempting to achieve together with your marketing campaign?
For instance, when you’d prefer to faucet into those that’d be concerned with social media administration instruments, working with an influencer whose content material is geared in the direction of advertising and marketing and entrepreneurship could be a greater match than working with a magnificence influencer.
Need to plan, handle, and analyze your whole social media content material in a single spot? Later’s instruments are trusted by 7M+ entrepreneurs, creators, and types. Create an account — totally free.
#4: Aligned
Does the influencer align together with your model mission and values?
One of the best campaigns are those who really feel like a pure match — and are an extension of your model.
Of equal significance? Influencers who genuinely use and like your services or products.
It will make your collaboration really feel genuine, and is extra prone to convert their followers into clients. Cha-ching.
TIP: For inspiration, bookmark this weblog: 7 Influencer Advertising Campaigns To Encourage Your Subsequent Launch
#5: Constant
In terms of vetting potential influencer companions, consistency is the secret.
Whilst you audit their content material and assessment their media package, ask your self: Do they submit partaking, high-quality content material on a common foundation?
And “high-quality” doesn’t essentially imply skilled images or shiny movies.
However is their on-screen textual content readable? Does their feed have a considerably cohesive theme or “aesthetic”? Do they submit usually?
The extra constant they’re, the extra belief they’ve constructed with their viewers (and might translate to your marketing campaign).
ICYMI: Obtain our free influencer scorecard template that can assist you take the guesswork out of selecting influencers to your subsequent launch.
#6: Model Secure
This scorecard class is as simple as will be.
Just like auditing whether or not an influencer aligns together with your model values, it’s vital to analysis their repute — each on and offline.
Manufacturers have gotten themselves in scorching water by partnering with influencers who’ve controversial pasts.
TIP: For those who do end up navigating a disaster, learn this: Easy methods to Handle a Social Media Disaster: A Step-by-step Information
#7: Diversified
Does this influencer submit to a wide range of social media platforms (no less than two)?
Have they expanded outdoors of social media with an authentic web site, podcast, or publication?
Whereas it’s not a dealbreaker, it’ll offer you extra alternatives to faucet into their audiences on a number of channels.
TIP: Negotiate a bundle bundle in your partnership — for instance, asking for just a few Instagram posts and a spot of their publication.
#8: Enterprise Acumen
Repute, repute, repute.
If that is an influencer you’ve partnered with earlier than — have been they simple to work with? Did they meet deadlines (or request extensions nicely prematurely)?
If it is a new influencer — do they reply to emails in a well timed method? Was it simple to get their media package or fee card?
You wish to work with somebody who’s dependable, organized, and is a transparent communicator — particularly when you’re hoping to collaborate on a long-term marketing campaign or ambassadorship.
