Google is rolling out its AI-powered Product Studio to retailers within the UK, India, and Japan, whereas introducing new options to streamline product picture creation.
Why it issues. This growth offers extra e-commerce companies entry to free instruments for creating high-quality product photos, probably leveling the enjoying discipline for smaller retailers competing in a visually-driven on-line market.
The large image: Product Studio, a part of Google’s Service provider Heart Subsequent, now serves retailers in six nations: the US, UK, Canada, Australia, India, and Japan.
Why we care. Advertisers ought to care about this replace because it permits for including their very own belongings to the Product Studio giving a better probability for creating not simply prime quality product photos but additionally having a better relevancy to their model.
What’s new.
- File add: Retailers can now immediately add new product photos to Product Studio.
- Seasonal themes: New templates for marriage ceremony and trip scenes have been added.
- Geographic growth: The software is now accessible in three new nations.
What’s subsequent. Google has teased upcoming options, together with:
- Conversion of static photos to movies
- AI-generated visuals matching a model’s fashion from a single reference picture
Find out how to entry. Retailers can use Product Studio by Service provider Heart Subsequent or the Google & YouTube app on Shopify.
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Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by inspiring management each on company, consumer and advertising tech facet.
Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a world speaker with a number of the phases she has offered on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
