The 76th Emmys on Sunday solidified simply how a lot the trade is altering.
It’s been 9 months because the final iteration of the awards ceremony, which was delayed as a result of final yr’s Hollywood strikes. Issues are considerably getting again to “regular” in Tinseltown—no matter meaning within the new TV and streaming panorama, which incorporates streamers rebranding, dramas being categorised as comedies, and extra fragmentation than ever.
Schitt’s Creek father and son performing duo Eugene and Daniel Levy took on internet hosting duties for an awards present that honored mega-hits similar to The Bear, Child Reindeer, Shōgun, and Hacks. However all through the evening, the shifting TV panorama was at all times prime of thoughts.
Confusion over streamers takes middle stage
There’s little doubt the streaming house continues to be more and more crowded previously few years, particularly as main firms merge companies into one or launch new ones, and it appears to be complicated even the evening’s largest winners.
Hacks star Jean Sensible, who gained Main Actress in a Comedy, jokingly confused HBO and Max, the rebranded streamer for HBO, whereas thanking folks in her speech.
“All people at HBO. No, Max—no. I’m sorry,” Sensible stated, sighing. “Simply what we would have liked, one other community.”
Jean Sensible playfully mixes up HBO and Max in her #Emmys acceptance speech. https://t.co/3itGkRBc7U pic.twitter.com/uisGkrpgIP
— Selection (@Selection) September 16, 2024
Hosts Eugene and Dan Levy additionally joked about confusion over the pluses within the titles of streamers, with Eugene pondering it meant Apple TV+ was supportive of the LGBTQ+ group.
The jokes additional emphasised the collective client confusion over streaming companies. And with ongoing consolidation within the trade, that theme could also be right here to remain.
The Bear’s comedy confusion continues
After breaking the document for comedy collection nominations, The Bear went on to have an enormous evening, profitable 11 awards, together with a few of the main performing classes.
Regardless of the collection persevering with to get acknowledged within the comedy class, many customers have identified how the present is commonly removed from humorous, exploring household trauma and PTSD, amongst different topics.
However even Hollywood is conscious of the irony. Dan and Eugene Levy joked that “within the true spirit of The Bear,” they wouldn’t make a joke about it.
