You’ve created an intensive record of individuals you wish to work with to your influencer advertising and marketing marketing campaign and now it’s time to start out sending out emails. However with so many individuals to attach with, influencer outreach is time-consuming, particularly in the event you’re manually drafting emails from scratch. That’s why we suggest utilizing influencer outreach e mail templates to shave off drafting time in your inbox and improve your possibilities of forming new relationships.
On this article, we’ll present you the way to use an influencer outreach e mail template and finest practices to observe earlier than you ship your pitch. And we’ll share a number of templates you should use to hurry up your outreach course of.
What’s an influencer advertising and marketing template?
An influencer advertising and marketing template is a pre-formatted, reusable framework used to streamline communication between manufacturers and influencers. Influencer outreach e mail templates are frequent, however direct messages are normal as properly.
Templates scale back the hassle of writing from scratch with out sacrificing authenticity. As a substitute of writing a message from nothing, you’re constructing off a template and tailoring it to the particular influencer and marketing campaign. The first purpose of an influencer advertising and marketing template is to facilitate cohesive, compelling communication through the outreach course of.
The way to use influencer advertising and marketing templates
Influencer outreach templates are your secret weapon for sustaining a constant message, tone and elegance throughout your communications with influencers. By establishing an expert and constant strategy, templates assist improve model notion and reinforce a optimistic picture, strengthening model recognition and belief.
Influencer outreach templates additionally provide you with a powerful basis, enabling you to give attention to personalization for more practical outreach and higher engagement. For instance, sharing the particular cause you’re reaching out exhibits you worth the influencer’s experience and work, making it extra seemingly that they’ll conform to collaborate with you.
However to benefit from the advantages of influencer advertising and marketing templates, you want to know the way to discover the appropriate influencers earlier than pursuing any outreach. Slim down your search by utilizing instruments that present influencer databases like Tagger, Sprout Social’s influencer advertising and marketing platform.
What to do earlier than sending an influencer outreach e mail or DM
Let’s evaluate the 4 must-do steps to finish earlier than sending an influencer outreach e mail or DM.
1. Replace your model profiles
Would you attain out to an influencer that hasn’t posted in a 12 months or doesn’t keep their presence on social media? Most likely not. The identical goes for influencers accepting model partnerships. The 2024 State of Influencer Advertising and marketing Report discovered that almost all influencers (93%) agree the standard of a model’s present social content material impacts whether or not they comply with collaborate. Make it simple for influencers to establish worthwhile alternatives to work collectively by preserving your model accounts updated.
2. Get to know the influencer’s content material
Do your due diligence by researching influencers and getting acquainted with their content material.
How does their content material and viewers align along with your model? What sort of content material do they usually publish? What are their values and passions? Throughout your analysis, take note of their earlier collaborations and sponsored posts to get an concept of their previous work and efficiency. After getting understanding of the influencers you wish to work with, you possibly can tailor your e mail to their pursuits and make a connection that feels real and genuine. Influencer-brand partnerships are evolving, and displaying you worth their work and experience can improve your possibilities of them agreeing to associate along with your model.
3. Have interaction out of your model accounts
As a substitute of going straight for a chilly name, begin with a heat up by participating with the influencer’s content material out of your model accounts. Doing it will get your small business on their radar and plant a seed for preliminary outreach.
4. Learn over the obtainable partnership data
Influencers–particularly macro and mega influencers—normally have a most well-liked methodology of communication. Decide if you want to ship a DM or e mail to the influencer straight, or if you want to contact their administration firm or agent—you will discover these by their web site or social bio. Utilizing their most well-liked communication kind makes certain your outreach will get to the appropriate recipient.
7 influencer outreach templates
Listed here are 5 customizable influencer outreach templates that may be tailor-made to varied platforms and industries. Among the templates are written for e mail, however might be repurposed for DM as properly by eradicating the topic line and e mail signature. You can even regulate them to deal with their administration as a substitute of the influencer straight.
1. Normal influencer outreach template
Topic line: Discover Paid Alternatives with [Brand Name]
Hello,
My identify is [Your Name] from [Name of Brand]. Our staff has been following your social media for some time now and I’m so impressed by your [personalized compliments about their content with a specific example.]
I’m looking for influencers to collaborate with for paid alternatives and also you’d be an ideal match based mostly in your content material. If you happen to’re , reply to this message and I’ll share extra particulars. Trying ahead to listening to from you!
Greatest,
[Your Name + Email Signature]
2. Normal Instagram influencer outreach template
Hello [Influencer’s name],
I’m [Your Name], [Role/Title] at [Brand Name]. I’ve been following your work on social media for a while now. I love your [personalized compliments about their content with a specific example].
I’m reaching out as a result of I believe you’d be an excellent associate for our model. I can share extra data in the event you’re , however suppose: sponsored content material, model ambassadorship and/or different paid alternatives.
If you happen to’re curious about studying extra about collaborating with [Brand Name], reply to this DM and I’ll ship over particulars and subsequent steps. Discuss to you quickly and thanks!
3. Giveaway collaboration pitch e mail template
Topic line: Giveaway Collaboration with [Brand Name]
I’m [Your Name], [Role/Title] at [Brand Name]. I’ve been following you on social for some time and love your latest publish about [Insert Topic of Post]. I believe you’d be an excellent associate for our upcoming giveaway.
We’d offer you [Insert Product or Services] to get pleasure from and have you ever host [number of giveaways] to your followers. The principles to win can be, [insert giveaway rules]. If you happen to’re , reply to this message and I’ll shoot over extra particulars in regards to the collaboration. Thanks!
Greatest,
[Your Name + Email Signature]
4. Product evaluate request e mail template
Topic line: Product Evaluate Proposal for [Brand Name]
Hello [Influencer’s Name],
I’m [Your Name], [Role/Title] at [Brand Name]. I’ve been following your social media for a while and I’m an enormous fan of your genuine product opinions and suggestions, particularly for [product niche or category]. We all know how a lot your opinions matter to your viewers, and we’d love so that you can share your ideas on our [mention product or service].
We’ll present [Insert Product or Services] so that you can get pleasure from and expertise so you possibly can let your viewers know what you suppose. Let me know in the event you’re and I’ll observe up with extra particulars and subsequent steps. Thanks!
Greatest,
[Your Name + Email Signature]
5. Model occasion invitation e mail template
Topic: You’re Invited: Be part of [Brand Name] for an Unique Occasion!
Good day [Influencer’s name],
I’m [Your Name] from [Name of Brand]. We admire your creativity and engagement throughout your social media accounts—particularly [personalized compliments about their content with a specific example].
We’re thrilled to ask you as a particular visitor for our upcoming gathering, [Insert Event Name, Date and Time]. The purpose of this occasion is to deliver collectively influential minds and changemakers in [specify industry] to discover [Details and Goals of Event, including any deliverables]. We’d be honored to have you ever as a visitor and for that cause we’ll present [details about event coverage].
Please affirm your attendance by responding to this message by [RSVP date]. Be happy to achieve out with any questions. Thanks!
Greatest needs,
[Your Name + Email Signature]
6. Affiliate internet marketing template
Topic: Grow to be a [Brand Name] VIP: Model Ambassadorship Proposal
Hello [Influencer’s name],
I’m [Your Name], [Role/Title] at [Brand Name]. As a follower, I’ve been a fan of your social media content material and naturally, I really like your posts about [Brand Name or Topic]!
I wish to invite you to affix our model ambassador program. As an envoy for us, you’ll associate with us for social media campaigns and content material. And also you’ll obtain an affiliate code so that you might be compensated to your work and affect. If you happen to’re , reply to this message and I’ll observe up with extra particulars. Thanks!
Greatest needs,
[Your Name + Email Signature]
7. Influencer advertising and marketing marketing campaign e mail template
Topic: Be part of Our Motion: [Brand Name] Influencer Marketing campaign Proposal
Good day [Influencer’s name],
I’m [Your Name], [Role/Title] at [Brand Name]. I’ve been following your content material and am actually impressed by your real affect within the [Specify Industry or Niche] group. Your dedication to offering worth to your viewers aligns with our mission of [mention brand mission].
I’m excited to increase to you an invite to affix [Brand Name] in an influencer marketing campaign. Our imaginative and prescient is for a multi-platform collaboration with you on the forefront of advocating our model to your followers. In earlier campaigns, we have now labored with [Insert list of Influencers and brands]. We’d love so as to add you to our record of influencers who’ve helped us drive profitable campaigns.
If you happen to’re , we’d love to debate marketing campaign tips, deliverables and compensation. Let me know in the event you’re up for partnering with us and I’ll share extra particulars. Thanks!
Greatest,
[Your Name + Email Signature]
What to do if an influencer doesn’t reply to your outreach
It’s normal to observe up on preliminary outreach communications in the event you don’t obtain a response. However, it’s additionally vital to respect the influencer’s time and never be overly persistent or assume they’re ignoring you. The influencer is likely to be touring or managing a number of commitments. Perhaps they forgot to reply or they’re taking a break from social media. If you end up with no response, think about these finest practices:
Be affected person and consider the perfect time to observe up
Earlier than you ship a follow-up e mail or DM, think about ready three to seven days. In the event that they don’t reply in that timeframe, ship your second outreach communication. In the event that they nonetheless don’t reply, cease your outreach in the intervening time. You don’t wish to be that one that floods an inbox due to over-persistence. Save effort and time reaching out to different folks.
Hold your follow-up message temporary
Respect their time by preserving the follow-up message concise and easy. Embody just a few traces to jog their reminiscence and share probably the most related data out of your preliminary e mail or DM. Emphasize the advantages of partnership. Shut out by letting them know you’re open to answering any questions and might share particulars to reply something they is likely to be questioning about.
Attain out on one other platform
In case your preliminary contact was by e mail and also you haven’t gotten a response, think about reaching out by way of DM on the influencer’s most lively platform. This strategy might improve the chance of your message being seen, as many influencers verify their social media accounts extra typically than e mail.
Ask about their community
Generally folks don’t reply as a result of they don’t suppose they’re the perfect match for the chance or they will’t commit due to different obligations. In the event that they aren’t obtainable, ask if they will suggest another person. For instance, saying one thing like, “I believe you’re best for this chance, however in the event you aren’t obtainable this time round, do you’ve any mates you’d suggest?” goes a good distance. The Sprout content material and social groups have efficiently used this tactic to help securing subject material specialists and partnerships.
Develop stronger partnerships with influencer outreach templates
Influencer outreach templates standardize important parts so it can save you time drafting from scratch. Influencer outreach e mail and DM templates additionally present a stable basis so you possibly can give attention to personalizing your messages, rising your possibilities of success. However templates are only one mechanism to help your influencer advertising and marketing campaigns. Use our influencer advertising and marketing toolkit to set your self up with the assets you want to construct your technique.
