60+ Social Media Video Statistics To Know

Movies have taken over content material on social media.

They’re dynamic, partaking and drive unbelievable outcomes. In actual fact, social networks throughout the board are dominated by video content material that showcases the most recent developments. In line with the 2025 Sprout Social Index, in terms of maintaining with cultural moments, 51% of customers want Fb and Instagram whereas 37% want YouTube and TikTok—all social networks with video-focused content material.

For those who’re nonetheless not profiting from this medium, your model is lacking out massive time. On this article, we’ll share prime social media video statistics from respected sources to tell your social content material creation efforts and spotlight the true worth of video.

Social media video advertising statistics

Anybody who’s scrolled by TikTok, Fb, Instagram Reels, LinkedIn or X (previously Twitter) lately is aware of that movies play a significant half in your expertise with these social media networks.

Video has been a buzzword in advertising for years, and at this time manufacturers are utilizing it to carve out devoted followings on social media. Do you know customers will retain 95% of a message watched on video versus solely 10% learn in textual content?

Understanding the most recent knowledge and developments is so necessary for an efficient video advertising technique. It’s about figuring out what sorts of movies actually cease the scroll, spark engagement and drive outcomes.

1. An amazing 89% of companies use video as a advertising device in 2025.
2. Quick-form video delivers the best ROI in comparison with different advertising developments and can safe extra funding in 2025 than every other format.
3. Throughout platforms, short-form video is common, however the very best size varies, in accordance with The 2024 Social Media Content material Technique Report. On Instagram and X, very brief movies (underneath 15 seconds) do effectively; on TikTok, movies of 15-60 seconds are most popular; and on YouTube, longer movies (over 60 seconds) are hottest.
4. Sprout’s 2024 Content material Benchmarks Report discovered {that a} majority of customers, 81% of them, need to see extra short-form movies from manufacturers in 2024.

5. The typical every day time US adults spend watching social video content material is growing. In 2024, social video platforms recorded round 52 minutes of every day engagement. In 2028, this quantity will attain 57 minutes.
6. Customers watched a mean of 17 hours of on-line video content material per week in 2023.
7. Amongst US customers, 79% of them want watching movies on a smartphone, making it the highest gadget for digital video consumption.
8. A majority of entrepreneurs, (some 68%) who presently don’t use video plan to start out in 2025, in accordance with Wyzowl.
9. Explainer movies, that are the preferred video advertising kind in 2025, are favored by 73% of video entrepreneurs, in accordance with Wyzowl.
10. Greater than half of all video entrepreneurs (51%) have used AI instruments to create or edit advertising movies, in accordance with Wyzowl.
11. Video manufacturing is the second commonest service social media entrepreneurs outsource, following intently behind paid social.

What this implies on your social media advertising video technique

Video will proceed to dominate social media, particularly short-form video. Entrepreneurs must double down on snackable movies optimized for cellular. Nevertheless, since total video consumption is anticipated to develop, manufacturers must work tougher to create content material that stands out.

Be constant, observe your efficiency and experiment to see what resonates together with your viewers. Pay shut consideration to what varieties of movies your viewers desires to see, equivalent to explainer movies. And when you’re new to creating movies, think about outsourcing to video manufacturing consultants.

Bonus useful resource: We created a information and worksheet that can assist you prolong the life and worth of a branded video by turning it into a collection of teasers, clips, GIFs and extra. Obtain it at this time to make sure you’re getting probably the most out of your video belongings.

Obtain the information

Instagram video statistics

​​Instagram affords a wealth of video advertising alternatives. With codecs like Reels, Tales and posts, entrepreneurs have many choices in terms of sharing Instagram content material. Meta continues to develop video choices on Instagram, with longer Reels as much as three minutes. The corporate can be providing main incentives for content material creators equivalent to money bonuses—an incredible motive to create extra video content material.

Nevertheless, it will also be overwhelming for these much less skilled with the medium. The next social media video stats make clear the place manufacturers ought to focus their efforts on Instagram for optimum impression.

12. Customers are probably to have interaction with short-form movies (lower than 15 seconds) and static pictures when interacting with manufacturers on Instagram, in accordance with the 2024 Sprout Social Media Content material Technique Report.
13. Instagram customers spend 50% of their time on the app watching Reels.
14. In line with the 2025 Sprout Social Index, 29% of all social customers anticipate making extra purchases primarily based on one thing they noticed on Instagram in 2025.
15. Most social media customers say Instagram Reels and Tales are the video codecs they engaged with most, as researched within the 2024 Sprout Social Media Content material Technique Report.
16. The common Instagram put up will get 513.37 likes, 15.66 feedback and 19.79 saves.
17. Reels account for 50% of time spent on Instagram from customers, in accordance with Adam Connell.
18.  Some 56% of trade professionals elevated their video actions on Instagram as of 2024.
19. Influencers discover Instagram Reels to be the most partaking varieties of social media posts, adopted by Instagram static posts then Tales.
20. Manufacturers posted 11% extra Reels in 2024 than they did in 2023.

What this implies on your Instagram video advertising technique

With Tales, Dwell streams, Reels and in-feed movies, Instagram affords quite a lot of choices for social media entrepreneurs to contemplate. Nevertheless, with so many obtainable video choices, the important thing isn’t to pigeonhole your model into utilizing just one. Present worth through the use of movies throughout networks to seek out your very best viewers whatever the tab they frequent most.

TikTok video statistics

TikTok has taken viral video advertising to new heights.

Nevertheless, with developments evolving at breakneck pace, entrepreneurs must have a data-driven pulse on what performs on TikTok and the way their viewers is utilizing the platform. The social media video statistics under will make it easier to maintain your TikTok advertising aggressive.

21. Half of TikTok customers purchased one thing after watching TikTok LIVE.
22. In line with the 2024 Sprout Social Media Content material Technique Report, when customers work together with manufacturers on TikTok, they’re probably to have interaction with short-form movies, starting from 15-60 seconds lengthy.
23.  Some 74% of Gen Z customers would search extra details about a product after seeing a Dynamic Showcase Advert on TikTok.

24. Some 58% of TikTok customers store instantly on the platform.
25. TikTok movies are getting lengthyer. In 2024, the typical video size was 42.7 seconds. In 2023, it was 39 seconds.
26. TikTok is the second-largest social media platform for purchases, after Instagram, amongst Gen Z customers.
27. The common engagement price of content material creators and accounts with over 10 million followers on TikTok was round 10.5%. Creators and TikTok accounts with decrease follower counts had a mean engagement price of 9.74%.
28. Greater than 1 / 4, 28% of entrepreneurs, reported growing funding in TikTok content material in 2025.
29. Nearly all of social customers, 68%, have a TikTok profile. That quantity jumps to 86% of Gen Z and 73% of Millennials, in accordance with the 2024 Sprout Social Media Content material Technique Report.

What this implies on your TikTok video advertising technique

TikTok is Gen Z’s go-to platform for product analysis, buying and extra. Manufacturers concentrating on youthful audiences ought to prioritize TikTok for product promotion—use codecs like LIVE and dynamic advertisements, and create partaking content material that highlights your merchandise/providers with out being salesy.

Take into account that engagement charges for accounts with thousands and thousands of followers will not be too far forward of the engagement charges of smaller accounts. This reveals that customers don’t essentially react to sure accounts as a result of they’re common. As an alternative, they work together with content material that appeals to them personally. It is a nice alternative for smaller manufacturers to face out.

X/Twitter video statistics

For those who’ve scrolled by your X feed currently, video is integral to the community’s enchantment. Whether or not it’s a shiny model announcement, a blockbuster film trailer or a recording of your neighbors’ child snuggling their cocker spaniel, X customers have interaction with movies greater than every other content material kind. The social media video stats under supply insights into how manufacturers can soar on the bandwagon and use X/Twitter for advertising successfully.

30. In line with the 2024 Sprout Social Content material Technique Report, customers are probably to have interaction with textual content posts on X, adopted by static pictures after which short-form video (lower than 15 seconds).
31. 4 out of each 5 person periods on X now embrace watching video.
32. Video views are rising at a mean price of 35% yr over yr, in accordance with X.

33. X video advertisements which can be 15 seconds lengthy garner 3 times greater completion charges in comparison with 30-second video advertisements.
34. Lengthy-form video is making a splash on X, with customers watching 130 years’ price of movies half-hour or longer.
35. Immersive Video, a current X product, has greater than 100 million customers every day, in accordance with X.
36. X launched a full-screen video tab in 2025, obtainable to its 100 million+ American customers.

What this implies on your X/Twitter video advertising technique

Video is king on X, with the vast majority of periods together with some type of video content material. And whereas different networks succeed with shorter movies (which additionally excel on X), this community is discovering that customers love watching longer movies which can be over thirty minutes lengthy. Regardless of the size of video, you’ll see growing X/Twitter engagement when you deal with content material that entertains, educates and excites your audience.

YouTube video statistics

Because the second-largest search engine (behind Google), YouTube, now greater than ever, permits manufacturers to showcase their distinctive worth propositions in an interesting manner.

However as a result of video is the one type of content material supported, it will also be a bit resource-intensive for a lot of advertising groups. These subsequent few statistics lay out some insights to assist manufacturers optimize their YouTube advertising efforts.

37. Greater than 500 hours of video are uploaded to YouTube each minute.
38. Customers are 87% extra possible to take motion after discovering a services or products on YouTube.
39. In line with the 2024 Sprout Social Content material Technique Report, 51% of YouTube customers are probably to have interaction with manufacturers’ long-form movies (longer than 60 seconds). Subsequent, 31-60 second movies are the second hottest format for model content material on YouTube.
40. The majority of customers (61%) say they’re extra possible to make use of YouTube versus different social websites to analysis manufacturers.
41. Viewers price YouTube because the #1 platform for delivering personalised video content material.
42. Manufacturers can drive 3x larger impression on buy intent through the use of superior knowledge in YouTube.
43. Over half of customers (53%) say YouTube Shorts Advertisements introduce them to new manufacturers and merchandise.
44. Per The 2025 Sprout Social Index, 76% of social media customers have a profile on YouTube.

45. To achieve round 100,000 viewers by YouTube Advertisements, manufacturers must spend a mean of $2,000.

What this implies on your YouTube video advertising technique

YouTube is the place customers are going to study extra about your model—what you stand for, what you do and the way you do it. This presents a significant alternative for manufacturers that need to attain new audiences on this community. When drafting your YouTube video concepts, be sure you think about each natural and paid movies. Customers are tremendously influenced by each varieties of content material they see on YouTube, so the time to ramp up your efforts on this community is now.

Fb video statistics

Over the previous few years, Fb has expanded its suite of video choices. Its Watch choice permits customers to view and interact with targeted video content material, whereas Tales supply an opportunity for manufacturers to attach and work together with their viewers.

Manufacturers may use Fb Dwell to host reside occasions, give a peak behind the scenes or have interaction in actual time with their audiences. The next statistics spotlight alternatives for social media entrepreneurs to optimize their Fb advertising technique with video.

46. On Fb, customers are probably to have interaction with textual content posts, adopted by static pictures after which short-form video (lower than 15 seconds), in accordance with the 2024 Sprout Social Media Content material Technique Report.
47. Over 2 billion folks watch In-Stream eligible movies on Fb every month.
48. Fb customers spend 50% of their time on the app watching movies.
49. Dwell video presently dominates Fb, garnering 3x the median interactions in comparison with carousels, the following most partaking put up kind.

50. Most entrepreneurs (66%) use Fb for video advertising, in accordance with Wyzowl, making it the second-most common platform for that function after LinkedIn.
51. Over half of all entrepreneurs (51%) discover Fb to be the simplest video advertising channel, after Instagram and LinkedIn, in accordance with Wyzowl.
52. Fb movies (Reels) have an common engagement price of 0.08%, making them the third-most partaking put up kind on the platform.
53. Customers who watched underneath three seconds of a video advert on Fb created as much as 47% of the whole marketing campaign worth. Customers who watched a video advert on Fb for fewer than 10 seconds created as much as 74% of the whole marketing campaign worth.
54. 5 hundred million folks use Fb Tales day by day.
55. Fb video advertisements with speech had 3% extra conversions per greenback in comparison with video advertisements with out speech.
56. The overwhelming majority (74%) of Fb movies are watched with out sound.

What this implies on your Fb video advertising technique

With Dwell video successful on the platform, entrepreneurs ought to prioritize real-time, interactive periods with their audiences. Fb Tales are additionally garnering a whole lot of views, and current a enjoyable, informal manner for manufacturers to get eyes on their choices. With regards to paid media, creating mobile-first advertisements can enhance Fb video metrics.

Lastly, since a giant chunk of customers are watching Fb Reels with out sound, manufacturers ought to focus closely on visible storytelling and use captions and textual content overlays to make their content material extra accessible. For video advertisements, although, you’ll need to prioritize advertisements that embrace speech.

LinkedIn video statistics

What began off as a buttoned-up community for skilled connections is slowly loosening as much as embrace extra informal content material codecs, equivalent to short-form video and reside video in addition to video advertisements.

Manufacturers can have enjoyable with video whereas fascinating customers with entertaining clips on company life, work humor, relatable tales and a lot extra. These LinkedIn statistics will open your eyes to the alternative ways you’ll be able to incorporate video into your LinkedIn advertising technique.

57. Over a 3rd of all social media customers (39%) have a LinkedIn profile, in accordance with the 2024 Sprout Social Media Content material Technique Report.
58. 1 / 4 of LinkedIn customers sometimes have interaction with model content material every day or extra, as discovered within the 2024 Sprout Social Media Content material Technique Report.
59. Movies are the most shared kind of content material on LinkedIn.
60. As per the 2024 Sprout Social Media Content material Technique Report, when interacting with manufacturers, LinkedIn customers are probably to work together with textual content posts and static pictures, suggesting video remains to be an rising medium on LinkedIn, leaving extra untapped potential on the desk for manufacturers to discover.
61. Movies garner the third highest quantity of impressions on LinkedIn, after polls and multiple-image posts, in accordance with Social Insider.
62. LinkedIn customers price instructional product data as the highest type of content material they need to see from manufacturers, as discovered within the 2024 Sprout Social Media Content material Technique Report.

63. Over 1 / 4 of entrepreneurs (26%) plan to extend their funding in LinkedIn in 2025, in accordance with Social Insider.
64. Customers will have interaction with video advertisements for practically 3x longer than different varieties of advertisements on LinkedIn.
65. Most B2B entrepreneurs (73%) say that video positively impacts their advertising return on funding on LinkedIn.
66. Dwell video on LinkedIn will get 24x extra feedback than native video.
67. The common video watch time on LinkedIn is between 13 and 15 seconds.

What this implies on your LinkedIn video advertising technique

these social media video stats above, it’s clear that video is probably the most shared kind of content material on LinkedIn—which makes it a great way to get extra eyes in your model. Customers need to see instructional product data from manufacturers, so be sure you create movies that inform customers about your merchandise in a fascinating manner. Customers love video advertisements, so when you’re planning paid campaigns, having a video advert is bound to garner engagement. Take into account that customers take pleasure in interacting with reside video on LinkedIn, making it a good selection for model bulletins, product releases and different necessary data.

How will you remodel your technique with these social media video statistics?

Prepared to include what you’ve discovered from these social media stats into your video advertising technique? There’s lots to soak up, however the message from social media customers is evident: They love watching movies throughout networks and need to see extra video content material from manufacturers.

Since video content material creation will be useful resource intensive, it’s greatest to start out by establishing your targets for video on every community, after which deciding on the kind of video format that’s greatest for attaining your targets.

This Social Media Video Metrics & Concepts Cheat Sheet will make it easier to get began, so you may get one of the best outcomes out of your video advertising efforts.

And when you’re able to drive greater impression out of your social media efforts, benefit from Sprout’s free 30-day trial.