Substack
The favored publication platform is pushing into video, launching a stay video function to all customers on Jan. 14.
Substack started testing livestreaming options Within the fall of 2024. The event strikes Substack from a platform for textual content and audio content material to video, positioning the corporate as a substitute for TikTok for creators who want to interact with their communities on a deeper stage.
Execs: Substack has the flexibility to submit each short-form content material and long-form content material like podcasts. There are additionally options for creators to monetize content material and personal their viewers.
Cons: Discoverability on Substack is a problem. Stay video can be solely obtainable on Substack’s cellular app, which has a smaller viewers than the net. A media tab teams all of a creator’s content material collectively as an alternative is separating long-form and short-form content material.
Clapper
On Jan. 16, Clapper chased RedNote and ByteDance-owned Lemon8 because the third hottest social app in Apple’s App Retailer.
The short-form video app has skilled a surge in customers amid the specter of a TikTok ban. Clapper founder Edison Chen advised Deadline that the app is averaging roughly 200,000 new downloads every week.
The app shares many similarities with TikTok, however there are some variations. Customers should be at the very least 17 years previous to enroll in Clapper whereas TikTok permits customers as younger as 13 years previous. Moreover, Clapper doesn’t function adverts. Bita Motiie, Clapper’s head of operations, advised Enterprise Insider that Clapper takes a 30% fee from sure creator earnings and a 5% fee from gross sales on the Clapper Store.
Execs: Clapper has an analogous consumer expertise and interface as TikTok with a ‘For You’ web page. There may be additionally a creator program, no adverts to distract customers, and a livestreaming functionality.
Cons: Clapper’s algorithm doesn’t replicate what content material customers interact with. The app’s customers additionally skews in direction of Gen X and millennials.
