Reddit is seen because the “entrance web page of the web,” the place you could find something from breaking information to the funniest memes.
A number of area of interest communities on the platform focus on particular matters intimately whereas protecting individuals nameless. This anonymity creates a judgment-free zone
In contrast to different social community platforms pushed by smooth designs or interactive interfaces, Reddit’s attraction comes from its simplicity. For the customers, it’s all about content material, not aesthetics.
Let’s discover some attention-grabbing Reddit statistics that will help you perceive the platform’s potential.
Key Reddit statistics
Reddit is an extremely fashionable platform amongst younger adults and youths, particularly within the U.S., India, the UK, and Canada. It ranks among the many prime web sites and social networks within the U.S. and worldwide.
Let’s discover the stats beneath to see how the platform is rising and what alternatives it presents.
- Reddit has over 430 million month-to-month energetic customers and round 50 million energetic customers worldwide.
- It ranks because the fifth most visited web site within the U.S. and the tenth hottest social community total.
- About 63.6% of Reddit customers are male, whereas 35.1% are feminine.
- Most customers (36%) are aged 18 to 29, with Gen Z making up 26% of the consumer base.
- Almost 47% of Reddit customers are from the U.S., with massive consumer bases additionally in India, the UK, and Canada.
- There are 36.4 million each day energetic customers within the U.S. alone.
- Reddit earned $804.03 million in income in 2023.
470 million posts
have been revealed on Reddit in 2023. This quantity is projected to succeed in 550 million in 2024.
Supply: Statista
- As of February 2024, Reddit has an estimated 1.2 billion month-to-month distinctive guests, up from 1.1 billion in February 2023.
- Reddit’s month-to-month energetic consumer base has grown 3.66 occasions since 2018, when it had 331 million month-to-month energetic customers.
- Reddit has over 50 million energetic customers in three different international locations: India (58.9 million), the UK (54.5 million), and Canada (52.6 million).
- In 2023, Reddit’s cellular apps have been downloaded 34 million occasions throughout the App Retailer and Google Play, down from 54 million installs in 2022.
- There are over 100,000 energetic subreddits on Reddit.
- Reddit employed 2,013 individuals globally as of December 2023, with 1,619 primarily based within the U.S.
Reddit visitors statistics
Reddit attracts a major quantity of its desktop visitors from the U.S., highlighting its robust presence there. The platform additionally enjoys reputation in international locations like the UK, Canada, Australia, and Germany.
- The UK, Canada, and Australia every contribute round 7% of Reddit’s desktop visitors, adopted by Australia with simply over 4%.
- Germany is the one non-English-speaking nation within the prime 5, contributing about 3.3% of Reddit’s desktop visitors.
52.77%
of Reddit’s desktop visitors comes from the U.S., displaying its robust reputation there.
Supply: Similarweb
- Reddit has 73.1 million each day energetic customers worldwide as of This fall 2023.
- Reddit’s each day energetic consumer rely grew by over 27% in comparison with This fall 2022.
- Of the 73.1 million each day energetic customers, 36.7 million have registered accounts, making up practically half of all distinctive guests.
Reddit consumer engagement statistics
Reddit customers usually spend a couple of minutes per go to exploring a number of pages earlier than leaving. Regardless of a big consumer base, Reddit sees decrease each day app engagement in comparison with different social media platforms.
- Reddit customers usually spend just below eight minutes on the location per go to.
- Customers usually go to over six completely different pages throughout every go to.
- The bounce fee for Reddit is round 41%, which means that roughly 4 in ten customers depart the location after viewing only one web page.
- Reddit hosts over 2.8 million subreddits, with greater than 100,000 energetic communities.
- Customers generate roughly 2.84 billion Reddit feedback yearly, averaging 7.5 million feedback each day.
7%
of Reddit customers opened the app each day in This fall 2023, which is decrease than different social media platforms like Twitter/X (18%), Snapchat (25%), Fb and TikTok (32%), and Instagram (43%).
Supply: Backlinko
- U.S. Reddit customers spend about half-hour a day on the app, practically 16 of that are targeted on Reddit posts.
- In 2023, Reddit noticed round 2.84 billion consumer interactions, barely down from 2.86 billion in 2022.
- Since its inception, over 16 billion feedback have been posted on Reddit as of 2024.
- Posts with titles between 20 and 80 characters get essentially the most consumer engagement.
- Reddit customers usually begin their day by checking their telephones round 7:20 AM, which means that early morning posts can acquire extra visibility.
Reddit content material and promoting statistics
Reddit serves as a hub for information and types, whereas a smaller portion customers interact with it for skilled networking or protecting in contact with mates. The preferred subreddits give attention to humor, gaming, and science.
Within the /r/Historical past subreddit, posts that begin with questions like “What are some…” get essentially the most engagement. On the whole, asking questions in posts tends to spark extra feedback, although posts with out questions usually obtain extra upvotes.
- In December 2023, Reddit customers revamped 35 million each day search queries.
- Over 500 subreddits have greater than 1 million subscribers every.
- The phrase “What are some…” is the preferred within the /r/Historical past subreddit, particularly on the subject of engagement and frequency.
43%
of customers get their information from Reddit, 17% observe manufacturers and firms, 8% use it to construct skilled networks, and 5% to communicate with family and friends.
Supply: Backlinko
- Posts that ask questions are likely to get twice as many feedback, displaying how interactive discussions are on Reddit.
- Virtually all of Reddit’s income, 98%, comes from promoting on the platform.
- In 2023, the highest 10 advertisers contributed 26% of Reddit’s complete income, barely lower than the earlier yr.
- Within the /r/BigSEO subreddit, particular phrases and publish beginnings are likely to generate excessive engagement, attracting many feedback and upvotes.
- Reddit crossed $100 million in advert income in 2019.
- To create titles that get extra upvotes and feedback, it is best to evaluation the highest posts in a subreddit and establish patterns you should use.
- Nevertheless, posts with out questions usually obtain extra upvotes than these with questions.
- “If You” statements are particularly efficient in life recommendation subreddits, attracting upvotes by providing sensible suggestions.
- Essentially the most upvoted publish in 2020 was a nostalgic reminiscence shared throughout lockdown, which gained 406,000 upvotes.
Reddit consumer expertise statistics
Reddit sees robust engagement with video content material, as customers watch many native movies month-to-month. Hyperlinks are fashionable content material on the platform, with movies and pictures getting essentially the most upvotes amongst exterior hyperlinks.
Let’s add extra context to it by way of these statistics.
- Reddit customers watch round 1.4 billion native movies every month, displaying a rising curiosity in video content material on the platform.
- Hyperlinks are the preferred sort of content material on Reddit. Customers depend on them to find new websites, content material, and assets associated to their pursuits. The neighborhood’s upvotes assist filter out the noise, permitting customers to browse a curated high quality content material feed. On common, the preferred hyperlinks obtain considerably extra upvotes (over 16,000) than textual content posts.
- Movies are Reddit’s most extremely upvoted exterior hyperlink sort, adopted by photographs. Prime video and picture posts generate extra upvotes (over 10,000) than web site hyperlinks.
- 82% of Gen-Z customers belief Reddit as a dependable supply for studying about merchandise, highlighting its function in client analysis.
- Guests to Well being and Health communities on Reddit spend 15 occasions extra time on these subreddits than others.
- Many expertise lovers are energetic on Reddit (round 40%), and 38% of Redditors are captivated with expertise.
Use Reddit intelligently
Reddit attracts a various consumer base, with many visiting for leisure, information, and product analysis. This platform has change into a type of locations on the web the place you will get misplaced in a great way. It’s like an enormous assortment of boards devoted to a unique matter.
Should you’re a marketer or a enterprise proprietor and wish to use Reddit as a distribution channel, decide insights from this text to tell your distribution technique. Look exactly into what content material to create and when or the place to share it.
Learn the way Reddit might help you generate free public relations (PR) in your model.
Edited by Monishka Agrawal
