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5 Advertising and marketing Classes From the ‘It Ends With Us’ PR Saga

Hoover isn’t any stranger to controversy. Final yr, she introduced the deliberate launch of a coloring guide based mostly on It Ends With Us, then canceled the mission following backlash from readers who referred to as out her lack of sensitivity in making a childlike product based mostly on a darkish story of abuse.

The media can also be answerable for reporting main as much as the movie, not solely to care about what Vigorous was sporting but in addition to ask the appropriate questions at press junkets and premieres. Solely after the very vocal on-line backlash are we seeing publications add set off disclaimers and embody the Nationwide Home Violence Hotline of their items overlaying the movie and its related drama.

As one in every of my colleagues stated: The subject material of home violence ought to by no means take a again seat to consumerism and cross-promotion.

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