Google owns only a bit greater than 90% of the worldwide search engine market, which suggests it’s a important driver of how folks search for, and discover, info on the web.
On this submit, I’ll assessment key Google search statistics that can allow you to perceive how search works, search developments, and the way Google search adapts to altering applied sciences.
Desk of Contents
How many individuals use Google?
Google controls 90% of the search engine market share worldwide. That features 79% of the desktop market and 94% of the cellular search engine market.
Google’s nearest competitor, Bing, solely holds 3.9% of market share, whereas Yahoo accounts for 1.3%. The distribution has remained comparatively steady over the previous few years with Google persistently claiming aggressive victory due to detailed search outcomes, in-depth analytics, and evolving service choices.
Take into account the speedy uptake of “Google” as a verb that means, “to look” — “I’ll simply Google it,” “can’t you Google that?” “isn’t it on Google?” It’s not an exaggeration to say that with regards to trying to find info on-line, Google is — by far — the digital frontrunner.
What number of Google searches per day?
Google doesn’t share its search quantity information. Nonetheless, it’s estimated that there are roughly 255,600 each second, translating to 22,083,870,968 Google searches per day. The variety of yearly Google queries is within the trillions, and the common individual conducts 6.8 searches per day.
Google additionally makes efforts to personalize search outcomes, in flip, rising the probabilities that customers will go for Google the subsequent time they’ve a query.
For customers that aren’t logged right into a Gmail or one other Google account, the corporate makes use of anonymously saved browser cookies to get a way of search histories and preferences.
For customers signed into their Google account, Chrome’s browser historical past supplies the info essential for Google to assemble a profile based mostly on age, language desire, gender and search preferences, which informs the kind of search outcomes returned.
Location provides a straightforward instance of this method — if customers have location providers turned on, Google search outcomes will probably be filtered by geographic location to extend total relevance.
Now, let’s take a look at a number of of this 12 months’s prime Google Search statistics and take a deeper dive into the trending searches that information your advertising and marketing technique.
Prime Google Search Statistics in 2024
Let’s take a look at how Google influences search with these newest statistics.
- When Google opened its proverbial doorways in September 1998, it solely averaged about 10,000 every day search queries. (The Search)
- As of January 2024, Google has roughly 84.2 billion visits worldwide, up from 83.9 billion in April 2023. (Statista)
- There are over 192 completely different nation and region-based Google Engines like google. (GiT Journal)
- As of October 2024, Chrome accounts for 65% of the online browser market share. (Statcounter)
- As of October 2024, 61% of net site visitors searches happen on cellular. (Statcounter)
- Our survey respondents rank smartphones or cell phones as their website guests’ most-used shopping system. (HubSpot Weblog Analysis)
- A few of the most globally common Google searches in 2023 embody “Titanic Submarine,” “Sinéad O’Connor,” “Connections” (the New York Occasions Recreation), and “Barbie.” (Google)
- 65% of SEOs say Google’s 2023 algorithm updates have positively impacted net site visitors and SERP rankings. (HubSpot Weblog Analysis)
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A majority of execs say their web sites have maintained the identical quantity of site visitors or don’t imagine that generative AI/LLM AI options in search engines like google and yahoo have impacted their website site visitors. 41% say their web sites are getting extra site visitors than earlier than. (HubSpot Weblog Analysis)
- Simply over ¼ of survey respondents say natural site visitors is their prime supply of net site visitors. Paid/search Google adverts & paid social media/social media adverts take second place. (HubSpot Weblog Analysis)
- Our survey respondents inform us that the majority of their web site pages rank in place 6-10 in SERPs. (HubSpot Weblog Analysis)
- 89% of URLs and 37% of URLs in positions 1-20 rank in a different way on cellular and desktop. (SEMRush)
- 54% of survey respondents suppose folks use search engines like google and yahoo to seek out solutions extra usually since AI overviews and different LLM search options grew to become accessible. (HubSpot Weblog Analysis)
- Professionals ranked Trustworthiness and Experience as a very powerful rating components within the E-E-A-T framework. (HubSpot Weblog Analysis)
- Consultants suppose how-to, step-by-step guides, and different instructional content material will carry out greatest with generative AI included into search engines like google and yahoo. Private tales/experiences would be the most negatively impacted. (HubSpot Weblog Analysis)
- Optimizing content material for search intent, optimizing on-page content material round goal key phrases, and conducting key phrase analysis are the simplest search engine optimization methods for rating extremely on SERPs. (HubSpot Weblog Analysis)
- 25% of desktop Google searchers finish and not using a click on, and 17% of cellular finish and not using a click on (Semrush)
- The common key phrase is roughly 3-4 phrases lengthy. (Semrush)
- Lengthy-tailed key phrases get 1.76x extra clicks in natural SERPs. (Backlinko)
- In 2020, 500 key phrases accounted for 8.4% of all search quantity. (Backlinko)
- The common cost-per-click for a key phrase is about $0.61. (Backlinko)
- The common cost-per-click in Google Advertisements in 2024 is $4.66 throughout all industries. (WordStream)
- 4 occasions as many individuals are more likely to click on on a paid search advert on Google (63%) than on some other search engine — Amazon (15%), YouTube (9%), and Bing (6%). (Clutch)
- For each $1 companies spend on Google Advertisements, they make a mean of $2 in income. (Google)
- 55% of individuals clicking on Google search adverts favor these to be textual content adverts. (Clutch)
- The common conversion price in Google Advertisements throughout all industries in 2024 is 6.96% (WordStream)
- The common CTR for titles with questions is 15.5%. Common (non-question) titles have a 16.3% CTR. (Backlinko)
- The common click-through price for first place on desktop is 39.8%. If the highest result’s a featured snippet, CTR will increase to 42.9%. (FirstPage)
- 21% of Google SERPs present pictures. (Moz)
- Compressing pictures and textual content may assist 25% of net pages save greater than 250KB and 10% save greater than 1 MB. These adjustments cut back bounce charges and improve web page rank on Google SERPs. (Google)
- 50% of U.S. shoppers use voice search every day. (UpCity)
With search volumes continuously fluctuating in response to world occasions and evolving information protection, it’s value understanding what searches are trending, how shortly they’re ramping up, and the way they tie into comparable key phrase queries.
Whereas one possibility is a scattershot method — merely kind a possible pattern time period into Google and see what number of whole outcomes are reported — extra focused choices usually present a neater path to improved search efficiency.
Let’s assessment a number of the most helpful instruments accessible within the part under.
How To Discover Trending Searches
- Google Tendencies
- Suppose with Google
- BuzzSumo
- Feedly
- Ahrefs
- Quora
1. Google Tendencies
Evaluate the “Yr in Search,” take Google Tendencies classes, and see what’s trending now. It’s also possible to view the peaks and valleys of subject curiosity over time, which uncovers seasonality and permits you to plan your advertising and marketing calendar accordingly.
Plus, discover associated subjects and queries, and establish sub-regions your subject has been trending to raised goal your campaigns.
2. Suppose with Google
Uncover articles, benchmark stories, and shopper insights that hold you in control on search. From advert bidding methods to model jingles, you’ll discover attention-grabbing content material that helps you suppose greater whereas staying educated on the right way to leverage Google seek for what you are promoting.
3. X (previously Twitter)
Signal on to X, and use the “developments” function to uncover what’s trending in your state, nation, or across the globe. Once you click on right into a pattern, you’ll see prime tweets concerning the subject, related information tales, and dwell responses.
4. BuzzSumo
I like how BuzzSumo helps you establish probably the most shared content material within the earlier 12 months or the final 24 hours.
BuzzSumo permits you to drill down and analyze the subjects that matter to your business, your opponents, and the influencers you study from.
5. Feedly
I believe Feedly’s RSS feed aggregator is a superb software. It permits you to observe your favourite manufacturers and see their most up-to-date content material in a single place.
Add your favorites and uncover new publishers by looking out your business, expertise, or — you guessed it — trending subjects. Feedly additionally permits you to arrange key phrase alerts, so that you’re all the time monitoring the most recent developments on subjects you’re excited by.
6. Reddit
Freshness and user-based voting decide how content material is prioritized on Reddit. A fast go to to the homepage reveals you trending or common posts. And, you may filter by nation or recency for a extra related feed.
7. Ahrefs
Conduct aggressive analysis, residence in on a key phrase, or seek for trending subjects. Ahrefs helps you establish trending content material and reveals you what to do to outrank your opponents.
8. Pocket
Pocket permits you to save content material from anyplace on the internet. Evaluate your content material everytime you want and head to the Discover web page to seek out trending subjects which might be related to you.
9. Quora
Join Quora and choose subject areas that curiosity you (e.g., “startups,” “advertising and marketing,” and “economics”). Quora will inventory your feed with questions associated to your content material pursuits.
This offers you perception into what your clients are asking, real-time debates about opponents, and even permits you to reply questions on subjects you’ve expertise in.
Increasing Your Google Influence
Backside line? Google owns the most important piece of each search and net browser market shares and supplies a bunch of interconnected providers that empower the corporate to ship personalised, real-time search outcomes.
For entrepreneurs, this makes Google an irreplaceable software for enhancing shopper loyalty, courting new purchasers, and enhancing buyer conversions.
Armed with actionable pattern information and related supply statistics, advertising and marketing groups can develop their Google impression and make sure the proper content material will get seen by the appropriate clients to jumpstart the gross sales course of.
