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3 Ideas To Stand Out on Social Media With a “Boring” Product


3 Methods To Promote Your Model In a “Boring” Trade

From finance to tinned fish, these industries are proving that creativity on social media is aware of no bounds.

Try 3 ways these “boring” industries keep high of thoughts on social:

  1. Educate Your Viewers

  2. Develop a Sturdy Model Aesthetic and Voice

  3. Present, Don’t Inform

#1. Wealthsimple: Get Inventive With Educating Your Viewers

In terms of partaking academic content material, you won’t instantly consider monetary storytelling. 

However go away it to Wealthsimple — an internet funding administration service — to set the bar excessive.

Advanced cash administration questions? No downside!

Wealthsimple’s use of infographics solutions questions from their group in a visually digestible approach:

And so they take it a step additional with deeper dives (by way of Instagram Tales and Reels) that cowl every thing you want to find out about finance — from choices buying and selling to a brand new sort of financial savings account:   

Plus, their e-newsletter TLDR, is a simple learn stuffed with trade information and ideas.  

Key learnings:

Be a part of over 7M social media managers, manufacturers, and creators who use Later’s social media administration instruments to plan, schedule, and analyze their content material. Create an account at this time — free of charge.

#2. Fishwife: Develop a Sturdy Model Aesthetic and Voice 

Keep in mind when tinned fish had a renaissance on TikTok? You’ll be able to thank Fishwife for that. 

Born out of the pandemic, Fishwife is bringing a hum-drum staple meals to booming social media success.

Mixed with their moral fishing practices and contemporary flavors, Fishwife stands out from the group due to their branding and easy-to-replicate recipes.

However additionally they take it a step additional with their cheeky but informative tone of voice.

Their conversational captions really feel like they have been written by a good friend — albeit one with seafood trade data — making their model enjoyable and approachable.

Proof that you would be able to make waves, even in a crowded tin!

Key takeaways:

  • Set up your area of interest, outline your “why”, and what makes your model distinctive.

  • In terms of growing your model, don’t cease on the visuals. How will you make sure you’re sticking to a constant model voice, ethos, and messaging?

Talking of consistency, Later’s Visible Instagram Planner enables you to plan and preview your Instagram feed earlier than you hit publish. Attempt it free of charge, now!



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