27 Steps, Suggestions, & Examples to Get Your Model within the Spirit

You understand how I do know I’m in the proper subject? Whereas most individuals are enthusiastic about vacation decorations, meals, music, events, and offers this time of 12 months, I’m enthusiastic about — vacation advertising and marketing.

Vacation campaigns are arguably your model’s largest probability of the 12 months to get artistic and join along with your viewers on a heartfelt, human degree.

Plus, it’s your probability to get your share of the roughly $902 the Nationwide Retail Federation predicts the typical shopper to spend this 12 months and hit your income targets.

Haven‘t began planning your vacation advertising and marketing marketing campaign but? Don’t panic.

I’ve mapped out a complete information of every little thing it’s worthwhile to launch a vacation advertising and marketing marketing campaign this season, together with surefire vacation advertising and marketing concepts and good examples from this and up to date years.

Desk of Contents

Take what you need to do and flesh it out to be SMART – particular, measurable, attainable, related, and time-bound. This framework leaves much less room for ambiguity in whether or not you completed what you have been alleged to or not.

Relying on what you need to get out of your marketing campaign, your vacation advertising and marketing targets would possibly look one thing like this:

• Generate 1,000 new e-mail subscribers by December 30, 2024.
• Generate 5,000 sign-ups for our app by November 30, 2025.
• Gather $50,000 in donations for charity XYZ by December 25, 2024.
• Enhance gross sales by $100,000 by December 30, 2024.

Right here’s a easy components that can assist you get began:

Generate [number] leads centered on [topic/product] by 2024-11-25T12:00:00Z

You can even use this free goal-setting template to summarize your vacation advertising and marketing targets, calculate your best advertising and marketing want, and set deadlines.

2. Outline your audience.

Alongside along with your targets, your audience performs a large half in the place and what you do along with your vacation advertising and marketing.

The extra data you’ll be able to collect in regards to the individuals you are making an attempt to succeed in, the higher. The place are they hanging out on social media? Do they like to eat data on their desktop or cell? What do they care about this time of 12 months?

This may show you how to make smarter advertising and marketing selections when it comes time to create content material and plan promotions.

If you have already got just a few purchaser personas in place on your advertising and marketing efforts, you‘ll need to begin by narrowing your focus. Do your targets pertain to all segments of your viewers? If not, weed out the oldsters you don’t want to incorporate.

When you do not have already got purchaser personas or need to create campaign-specific personas, try our free purchaser persona templates.

3. Determine your supply.

Your supply is the middle level for all your vacation advertising and marketing. It may very well be a particular services or products, a sale, or one thing digital like an e book, report, template, on-line course, video, device, and so on.

No matter it’s, guarantee it’s of true worth to your viewers and aligned along with your objective.

Vidyard isn’t any stranger to nice vacation advertising and marketing, however this marketing campaign was significantly intelligent in the event you ask me.

A couple of years in the past, the video software program firm ran a vacation marketing campaign the place it provided customers “vacation video templates” in its free Google Chrome extension.

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The extension included templates for 3 movies gross sales reps may ship to movies earlier than and through their vacation time without work, in addition to seasonal results like snow and festive hats you might apply to make the movies extra enjoyable.

this, I believe it’s protected to say the objective of the marketing campaign was to spice up extension installations, and vacation templates have been a novel technique to get them.

Utilizing our targets from earlier, listed below are another examples to contemplate:

• When you’re making an attempt to generate subscribers, the supply can be a subscription to your gross sales emails (and maybe a reduction or promotion as an incentive).
• When you’re making an attempt to extend app downloads, maybe it’s a free present or particular vacation function (like Vidyard).
• When you’re making an attempt to gather $50,000 in donations, the supply could also be a thank-you present or a donation match.
• When you’re making an attempt to extend gross sales, the supply can be a sale, low cost, or promotion.

4. Outline your timeline.

The vacations are hectic occasions for each entrepreneurs and customers. Individuals are working longer hours, making an attempt to plan time without work, trying to find the proper presents, and spending extra time with household and buddies.

Contemplating this, it’s finest to offer your enterprise an prolonged runway to develop your vacation advertising and marketing marketing campaign and truly run it as soon as it’s stay.

In my expertise, this implies giving your self no less than one month earlier than the vacation or launch of your marketing campaign to plan and construct. Nonetheless, if it’s large-scale or high-profile, like a serious product launch, this timeline ought to ideally prolong to no less than three months.

“At the least” are the key phrases right here. The very last thing you need to do is rush execution and put out a mediocre marketing campaign or get a terrific one ignored earlier than individuals merely don’t see it in time.

From right here, begin outlining your promotion plan (we’ll get into that within the subsequent step) and whenever you’ll launch what.

A constant, well-thought-out promotion timeline will assist pique and preserve your viewers’s curiosity, finally nurturing them towards benefiting from your supply.

5. Design a promotion plan.

“When you construct it, they’ll come,” — stated no marketer ever. Now that your supply has been finalized, it is time to get the phrase out.

Listed here are a few of the promotional techniques to contemplate on your vacation advertising and marketing marketing campaign:

Social Media

In line with Sprout Social’s This fall 2024 Sprout Social Pulse Survey, 89% of consumers say a model’s social media content material immediately influences their vacation buying.

On high of that, 42% of customers say they plan to make use of social media greater than they did final 12 months to search out presents this 12 months.

So, in the event you’re not utilizing social media on your vacation advertising and marketing, you might be sorely mistaken.

Wherever you‘re sharing your content material, you’ll want a spot to prepare and plan your distribution technique. For that, try this free social media content material calendar.

Professional tip: Staff up with influencers.

69% of customers belief suggestions from influencers and their household and buddies over manufacturers themselves. And social media is their bread and butter.

Teaming up with trusted influencers or creators in your area to publish authentic content material, launch an unique collaboration, and even run a contest can arguably do extra on your vacation advertising and marketing than different mediums.

Magnificence influencer Aditya Madiraju, for instance, just lately teamed up with beauty model Anatasia Beverly Hills to develop and launch a restricted version lip combo for the Hindu competition of lights, Diwali.

It offered out in 14 hours.

Be taught extra about your choices in Influencer Advertising and marketing Technique: How one can Construct a Plan Creators & Prospects Will Love [+ Templates].

Pay Per Click on (PPC)

Whether or not on social media, engines like google, or in any other case, PPC advertisements assist manufacturers bypass algorithms and get in entrance of their goal audiences.

With a lot competitors throughout the vacation seasons, this type of publicity may imply the distinction between hitting or lacking your targets.

In case your funds permits, use search to focus on the product names you’re making an attempt to promote or social media to get your promotional content material in entrance of your audience.

The very best half about social advertisements is there are codecs that enable individuals to fill out a lead type and even purchase immediately from it.

Electronic mail Advertising and marketing

Opposite to what many say, e-mail advertising and marketing shouldn’t be lifeless. The truth is, in accordance with the 2024 HubSpot State of Advertising and marketing, it is nonetheless the second-highest ROI-driving channel.

Electronic mail is exclusive amongst digital mediums because it’s a direct, private line to your viewers. It’s a gated, unique area with much less noise and extra alternative to attach along with your viewers personally.

That is particularly useful throughout the holidays when so many manufacturers are vying for a similar consideration.

If you have already got a listing of individuals will likely be all in favour of your supply, that is nice. If not, you’ll be able to slice and cube your database to go after a extra particular group.

For HubSpot customers, segmenting your database is simple with lively lists and our AI listing assistant. You should utilize the device to outline standards primarily based on contact data, firm data, or earlier conduct or inform the assistant what you’re searching for to see what filters it suggests.

As soon as you have squared away your recipients, you can begin the e-mail creation course of. Listed here are some noteworthy finest practices to bear in mind:

• Topic line. Your topic line is your one probability to get somebody to open your e-mail. If there’s one thing of maximum worth in your message, like a reduction or a time-sensitive deal, put that entrance and heart. Or maintain it brief and snappy to pique curiosity. Use emojis to attract the attention. Get extra topic line suggestions and examples right here.
• Physique copy. The physique of your e-mail needs to be compelling however concise, very like the copy in your touchdown web page. You need to give the reader sufficient data to make them need to take the following step. So, summarize the worth and in addition incorporate personalization each time potential. (HubSpot personalization tokens will help with this.) Listed here are some nice examples of e-mail personalization in motion.
• Name-to-action. What would you like your clients to do after studying your e-mail? Preserve your message centered on that one objective.

Additionally, it’s the vacations! I do know I’m a advertising and marketing nerd, however seasonal e-mail design or festive visible at all times will get my consideration and curiosity, like this Thanksgiving marketing campaign from Nothing Bundt Desserts.

Want some assist crafting yours? Instruments like Canva will help you create vacation graphics on your emails, whereas our free Vacation e-mail templates can be utilized proper in HubSpot.

Content material Advertising and marketing/Running a blog

Blogs are one of many oldest types of content material advertising and marketing, and whereas it may be more durable to get observed within the area with a lot competitors, it nonetheless has a novel worth to supply entrepreneurs.

Relying on the character of your vacation providing, running a blog can educate individuals about it intimately, create a brand new web page so that you can hyperlink to on social media, and get listed in engines like google.

6. Create your follow-up plan (if related).

What is going to occur to your leads when you‘ve generated them? Or, after somebody makes a purchase order, how will you retain the connection alive?

Earlier than you launch your marketing campaign, it’s finest to design a plan for qualifying and nurturing your results in purchases or return enterprise.

Take into account trying into retargeting advertisements or e-mail sequences (which may be automated with HubSpot Workflows) and the way they’ll match into your higher advertising and marketing targets.

7. Create your vacation advertising and marketing belongings.

Relying on what you’ve outlined on your marketing campaign, you might have to create graphics, movies, and weblog articles, amongst different issues. Now’s the time to get these rolling.

Whatever the finer particulars, a touchdown web page is a brilliant asset to prioritize. This provides your supply someplace to “stay” – a web page for individuals to go for extra data, take motion, or so that you can ship site visitors out of your promotions.

Each touchdown web page will look totally different relying in your model, however listed below are just a few important finest practices to bear in mind as you create yours:

• Have a compelling headline. That is how you are going to seize the eye of potential guests.
• Embody attention-grabbing visuals. Your touchdown web page should not simply be a jumble of textual content. Take into consideration how one can present visible context on your supply.
• Spotlight the advantages of your supply. This may very well be within the type of a video or a bulleted listing. Regardless of the type, the objective is to drive residence what the customer can anticipate to get from this supply and why it issues.
• Embody steps for taking motion. That is how individuals truly get the supply. Relying on what it’s, it may very well be clicking “store now” to go to your product catalog, filling out a type, and even directions to go to you in shops with an tackle or a call-to-action to your “retailer locator.”

When you want extra steering on what goes into a terrific touchdown web page, try this roundup of 41 good touchdown web page designs.

8. Take the marketing campaign stay.

You’ve received all of the items; now it’s time to ship them out into the world.

Professional tip: We suggest constructing a “smooth launch” into your timeline. This provides you time earlier than you provoke any promotion to really QA take a look at all your belongings and be certain that every little thing features because it ought to.

9. Measure and report.

Bear in mind these targets we set in the 1st step? Now’s the time to evaluation your metrics and decide whether or not you achieved them.

When you did not, don’t beat your self up; it occurs to all of us. Take a deep breath and begin diving into what may not have labored.

Analyze the place individuals dropped off in your e-mail sequences or after seeing your social media advertisements. Decide what number of of your weblog articles they learn or if individuals even considered the touchdown web page. Be aware of these particulars and use them to tell your subsequent vacation advertising and marketing marketing campaign.

Now that you know the way to plan your vacation advertising and marketing marketing campaign, what ought to it appear to be?

The concept is to strike an emotional chord. In any case, people are likely to purchase extra with their hearts than their heads.

Etsy is a grasp of this, as seen of their commercials from 2020 and this 12 months.

2020: “Reward Like You Imply It”

2024: “Presents That Say ‘I Get You’”

2. Help a trigger.

The vacations are a season of giving. Along with searching for presents for his or her family members, many individuals need to donate to causes and charities they care about.

Constructing a marketing campaign round a trigger you and your viewers are keen about faucets into this urge and supplies a welcome outlet to satisfy it.

This cheeky vacation marketing campaign from The Physique Store does rather a lot proper, together with giving again.

The industrial ends by saying that for each present set offered, The Physique Store would offer in the future of protected water for a household in Ethiopia in partnership with WaterAid.

3. Create a way of urgency.

On the finish of the 12 months, time is of the essence. Capturing this sense of urgency is an effective way to construct hype and elicit motion out of your viewers.

For instance, you might run a 12-day marketing campaign (of gross sales, giveaways, bulletins, and so on.), taking part in off of the beloved carol, “12 Days of Christmas.”

Or you might rely right down to the vacation you’re specializing in with totally different each day surprises.

You might additionally promote a seasonal or limited-edition product (like Dunkin) that may solely be bought throughout a particular time interval. When your vacation advertising and marketing is time-bound, individuals are extra vulnerable to FOMO.

4. Emphasize social media — however nonetheless suppose multi-channel.

As mentioned earlier, social media has enormous pull throughout the vacation season. However whereas it needs to be a serious a part of your marketing campaign, it shouldn’t be the one half.

Standard knowledge tells us that individuals not often buy after only one interplay with a model. Whereas the precise quantity varies relying in your viewers, it often takes a number of touchpoints to make a sale, so you’ll be able to’t relaxation on only one medium or asset.

Faucet into e-mail advertising and marketing, PPC, influencer advertising and marketing, and even conventional promoting in case your funds permits. Determine the platforms the place your viewers consumes content material and get your message there.

5. Provide a deal, incentive, or premium.

In line with Capital One, value is the largest think about buy selections for 89% of Individuals. The truth is, the identical report discovered reductions are a significant component for 74% of U.S. web shoppers. Don’t sleep on this perception.

Through the holidays, individuals anticipate offers, reductions, and specials. Not providing one as a part of your vacation advertising and marketing is a fast technique to get ignored.

6. Make gift-giving simpler.

Few issues are extra irritating this time of 12 months than looking for the proper present for the individuals in your life.

Whether or not it’s a accomplice, pal, baby, and even coworker, making gift-giving simpler along with your vacation advertising and marketing is a surefire technique to seize consideration and construct belief along with your viewers.

What would possibly this appear to be?

• Publish present guides in your weblog or social media.
• Group merchandise into present bundles.
• Provide present playing cards, certificates, or subscriptions.

Macy’s did a terrific job right here, teaming up with an influencer to publish a present information to Instagram:

7. Incorporate humor.

As enjoyable as it’s, the vacation season can be irritating. Any levity you’ll be able to add to your vacation advertising and marketing is appreciated. Plus, it’s the hottest kind of content material on Instagram and several other different platforms.

Amazon isn’t any stranger to cracking a joke in its vacation advertising and marketing:

Regardless of going through backlash for its AI-generated vacation industrial, Coca-Cola nonetheless hopes to ship vacation cheer to cities throughout the US with its Vacation Caravan.

The intense purple, holiday-themed truck is making stops throughout in 14 states and alluring followers of all ages to “cease by for an opportunity to snap a photograph with Santa, take pleasure in an ice-cold Coca‑Cola, and get your very personal customized Coca‑Cola Zero Sugar can!”

The model ran commercials and social media advertisements selling the marketing campaign, like this one I caught in my Instagram Tales.

Why it really works:

• Capitalizes on beloved vacation traditions (i.e. taking a photograph with Santa)
• Creates an in-person expertise
• Incorporates personalization
• Wraps all the nice and cozy vacation enjoyable in Coke branding and lets them take pleasure in their merchandise concurrently.

2. American Specific: “Small Enterprise Saturday”

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“Small Enterprise Saturday” is a retail vacation on which Individuals are inspired to purchase from small companies fairly than the massive manufacturers sometimes highlighted on Black Friday, Cyber Monday, and so on.

What many don’t know is that the day truly began in 2010 as a vacation advertising and marketing marketing campaign by American Specific (AMEX).

Now in its fifteenth 12 months, the marketing campaign urges patrons to “store small” and, in flip, assist the goals and progress of thousands and thousands of small companies nationwide.

On high of that, for each buy made utilizing an American Specific card, the corporate donates $1 to charity — this 12 months, it’s the U.S. Chamber of Commerce Basis to assist restoration efforts for small companies impacted by Hurricanes Helene and Milton.

AMEX runs commercials and journal advertisements (sure, these nonetheless exist!) for the marketing campaign, promotes it on social media, and encourages entrepreneurs and customers alike to unfold the phrase with hashtags like #smallbusinesssaturday, #shopsmall, and #smallbizsaturday.

General, the thought struck such a chord it turned extra of a motion than a advertising and marketing marketing campaign and has been embraced by many with none connection to AMEX.

Why it really works:

• Suits in completely with the typical shopper’s pure vacation shopping for habits
• Aligns with AMEX’s tradition of supporting small companies
• Offers again to a related charity
• Unites individuals round a trigger no matter whether or not they’re an AMEX cardholder
• Thinks multi-channel
• Faucets into social media and user-generated content material (UGC) utilizing hashtags

3. Chewy: “Chewy Claus”

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Pet provides retailer Chewy’s Chewy Claus vacation advertising and marketing marketing campaign has been a preferred one for a few years. In it, pet homeowners are requested to share their pet’s vacation want listing for the possibility to have it granted by Chewy Claus.

Then, for each letter/want listing the corporate receives, it’s going to additionally donate one pound of pet meals and provides to Better Good Charities to assist pets in want (as much as 600,000 kilos). This 12 months, Chewy can also be sponsoring adoptions with the marketing campaign.

The corporate promoted Chewy Claus with a touchdown web page on their web site, social media posts, and a associated vacation industrial.

Why it really works:

• Capitalizes on beloved vacation traditions (i.e., Writing a letter to Santa)
• Presents the possibility of probably getting every little thing your pet (or fur child) needs for the vacations
• Aligns completely with the Chewy model
• Offers again to a related charity their clients would care about

4. TJX: “Deliver Again the Holidays”

Again in 2017, TJX (the father or mother firm behind retailers Marshalls, TJ Maxx, HomeGoods, and others) took what could seem to be a counterintuitive strategy to its vacation advertising and marketing.

Relatively than encouraging individuals to return out and store like many opponents, the corporate advised its consumers (and workers) to remain residence and spend time with their family members by closing its doorways on Thanksgiving.

So, fairly than selling a product, the model promoted values. Even in 2024, seven years later, the group’s shops stay closed on Thanksgiving and Christmas Day.

Why it really works:

• Leans into household values shared by its viewers
• It’s counter-intuitive, so it stands out

5. Starbucks: “Pink Cup Day”

Starbucks has been dropping cash for a number of years this 12 months, nevertheless it hopes its annual Pink Cup marketing campaign will assist.

Seasonable vacation cup designs have been a staple of the model since 1999, however beginning in 2022, it started internet hosting “Pink Cup Day” — a day when clients who order a handcrafted vacation beverage at a collaborating U.S. Starbucks retailer obtain a free limited-edition reusable purple cup, made with 95% recycled materials.

After that, anybody who returns to the shop with their cup (or any reusable cup) will obtain a $0.10 low cost on their beverage, plus 25 bonus Stars within the Starbucks Rewards app.

Why it really works:

• Slot in completely with the typical Starbucks buyer’s shopping for conduct
• Creates an in-person, group expertise
• Comes with a free, restricted version freebie
• Promotes loyalty and encourages return enterprise by providing a reduction with the cup
• Promotes sustainability and aligns with Starbucks’ promise to cut back waste by 50% by 2030.

6. Workplace Max: “Elf Your self”

I nonetheless bear in mind seeing Workplace Max’s first “Elf Your self” vacation advertising and marketing marketing campaign in 2006 — and, actually, it cracks me as much as this present day.

For the marketing campaign, the workplace provides retailer arrange a web site the place audiences may add photos of themselves and their buddies to create a hilarious customized video of them dancing as vacation elves. The video may then be shared as an eCard (bear in mind these?) and on social media.

This degree of personalization was the primary of its variety, and the marketing campaign has lasted the take a look at of time. Right now, the web site has advanced right into a cell app and contains VR capabilities that may convey your elves to life in any room utilizing your telephone digital camera.

Why it really works:

• Capitalizes on beloved vacation imagery (a.okay.a. Santa’s elves)
• Creates customized content material
• Common enchantment — you don’t must be an Workplace Max shopper to understand it — which makes it a terrific consciousness play.
• Extraordinarily shareable and memorable

7. Fairlife: “Vacation Scorching Chocolate Equipment Giveaway”

In its vacation advertising and marketing marketing campaign, milk model Fairlife reveals audiences how its merchandise not solely match into household traditions but additionally make them higher.

Making sizzling chocolate on a chilly winter night time? Baking vacation cookies or leaving some out for Santa? Fairlife’s milk makes these moments much more “magical” by providing extra protein and fewer sugar than common milk options.

On its touchdown web page, the corporate shares sizzling chocolate recipes utilizing its merchandise, shares UGC from #fairlifeholidaymoments, and runs a contest to win a “vacation sizzling chocolate package.”

Fairlife promoted the giveaway throughout social media.

Why it really works:

• Capitalizes on beloved vacation/winter traditions (i.e. Having fun with sizzling cocoa, baking vacation cookies)
• Presents distinctive worth within the type of recipes
• Encourages UGC
• Runs a giveaway to generate leads and supply a enjoyable deal with to viewers members

8. Macy’s: ”Imagine”

Between the Thanksgiving Day Parade in New York Metropolis and its well-liked Christmas shows, Macy’s is a staple of the vacation season in the US. Its “Imagine” marketing campaign solely added to that fame.

“Imagine” began in 2008 and ran consecutively for over a decade.

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In it, “believers” of all ages have been invited to go to a Macy’s retailer to jot down and drop letters to Santa into vibrant purple, Macy’s branded letterboxes or submit them on-line.

For each letter collected from early November by means of Christmas Eve, Macy’s would then donate $1 to the Make-A-Want basis to assist grant the needs of youngsters with essential sicknesses.

Personally, I cherished this marketing campaign, whilst a younger grownup. I’ve written letters with my mom, late cousin, and different family members over time, and it’s at all times been a candy second of reflection that takes me again to my childhood. I’m certain many may say the identical.

Why it really works:

• Capitalizes on beloved vacation/winter traditions (i.e., writing a letter to Santa)
• Helps a charity their clients and a lot of the common public would care about
• There’s no buy essential, nevertheless it does get individuals into shops or onto the Macy’s web site with the potential to buy.
• Presents a enjoyable, seasonal, in-person expertise.

10. Google: “Santa Tracker”

Now, this one’s easy and candy.

In 2004, Google launched “Santa Tracker,” a web site that simulates and “tracks” Santa Claus’ location as he travels the world on Christmas Eve. 

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The tracker is often animated and colourful, catering to kids, and it additionally permits them to play, watch, and study by means of quite a lot of Christmas-themed actions.

Why it really works:

• Incorporates well-known vacation lore (a.okay.a. Santa touring around the globe on Christmas Eve)
• Low upkeep for Google. (Like Santa himself, the web site solely must work one night time a 12 months.)
• Interactive and free
• Boosts Google site visitors

11. IKEA Canada: “Assemble Collectively”

On this industrial from IKEA Canada, audiences are introduced into a well-recognized expertise for many.

It’s the vacation season, and the room is full of household. Some are cooking, some chatting, some setting the desk, and a few taking part in video games, however all of them are having fun with one another’s firm as music and IKEA merchandise fill the area.

What makes this advert totally different (no less than in North America) is that the household is South Asian, and the decor seems to combine Christmas and Diwali parts.

This marketing campaign is easy, nevertheless it sends two highly effective messages. One, IKEA provides many alternative issues to facilitate your vacation gatherings, and two, it doesn’t matter what your background, lots of our celebrations look the identical.

“Assemble Collectively” ran for six weeks in 2021 through conventional tv, digital channels, and social media.

Why it really works:

• Capitalizes on beloved vacation traditions (i.e., gathering with your loved ones for dinner)
• Highlights IKEA merchandise in a delicate means
• Showcases the variety of IKEA’s viewers and the frequent floor all of them share

(Additionally, that is extra only a Ramona factor, nevertheless it makes use of a completely iconic Bollywood track that immediately resonates with anybody from a South Asian background.)

12. McDonald’s: “Reindeer Prepared”

“Reindeer Prepared” is a multichannel, UK-based vacation marketing campaign by McDonald’s that began in 2018. On this marketing campaign, McDonald’s areas within the UK and Eire play off a regional custom of leaving carrots by providing Reindeer Treats (a.okay.a. a bag of carrots) free of charge on Christmas Eve.

The quick meals large has run a number of commercials across the marketing campaign over time and in addition just lately launched Reindeer Prepared Stay — an augmented actuality (AR) app that lets customers take an image or video of their front room after which insert an augmented actuality reindeer.

The end result is a customized “caught on digital camera” clip of the reindeer snacking on its McDonald’s treats, which might then be saved or shared on social media.

Why it really works:

• Incorporates a neighborhood vacation custom
• Incorporates personalization
• Creates a memorable real-life expertise
• Encourages user-generated content material