25 Social Media Publish Concepts to Encourage Your Model [+ Examples]

By no means working out of social media content material concepts is less complicated stated than finished.

Entrepreneurs at this time should juggle a number of profiles and preserve them up-to-date with new posts. Your model’s followers count on contemporary content material and you need to ship it constantly.

But it surely’s straightforward to fall into the lure of recycling the identical posts again and again.

That’s why manufacturers want extra forms of social media content material of their again pocket.

When you’re in search of fast inspiration, watch the video under for 9 concepts. We additionally share suggestions for brainstorming social media concepts year-round.

When you’re already in a content material rut, or simply need some new concepts, obtain our content material technique guidelines—this piece walks you thru methods to establish the problems and begin producing artistic, high-performing content material.

Beneath are 23 social media concepts for manufacturers to maintain your feeds contemporary. Regardless of your area of interest or business, these concepts are honest recreation.

1. Ask your viewers questions

Asking your viewers questions is a simple technique to enhance your engagement.

Questions might be so simple as weekend plans or one thing particular like your clients’ favourite product picks.

A tried-and-tested Instagram submit concept is utilizing query stickers in Tales. You can too ask questions instantly in your submit or video captions, identical to Cirkul does on this TikTok submit.

2. Collaborate with influencers and content material creators

Working with influencers by way of sponsored or collaborative content material can lead to artistic submit concepts. Content material creators can discover distinctive methods to current your model that you simply haven’t tried your self. Many manufacturers on TikTok primarily promote or cross-post influencer content material and UGC to fill their feeds.

Manufacturers like Crumbl do that with their round-up of weekly opinions from creators.

However how do you discover the best influencers on your model? Authenticity is the second most vital qualification for creators working with manufacturers, based on The Sprout Social Index™, so concentrate on influencers who share an identical viewers along with your model.

Additionally, when you discover any movies that point out your model from influencers, ask permission to re-share the content material in your model’s profile. It’s a fast and straightforward technique to present your viewers who else enjoys your model.

3. Launch a social media contest or giveaway

Folks can’t resist the ability of free stuff. Social media contests are one of the crucial impactful social media actions in relation to potential engagement from followers. In addition they characterize a technique to share

firm milestones and have a good time your followers.

Try this giveaway from MOIRA Cosmetics, who steadily conducts giveaways that earn constantly excessive engagement.

However you don’t need to have such a giant follower depend to run a contest. And also you don’t want a third-party resolution or service both. All you want is a mix of the next:

1. One thing to present away. Ideally, the prize on your contest ought to by some means be associated to your model (assume: free merchandise or a membership). Massive-ticket, unrelated objects have a tendency to draw freebie-seekers that gained’t translate into long-term followers.
2. Phrases and situations. To cowl your self legally, phrases and situations are a should on your contest. This template from Shortstack can clue you in on precisely what you want. Moreover, these factors will make your contest appear respectable and never like a possible rip-off.
3. Some extent of contact. In your phrases and situations web page, make certain to go away an e mail deal with the place folks can get in contact with questions or issues.
4. A technique to enter. Whether or not it’s by user-generated content material or a branded hashtag, asking followers to submit about your model is one of the simplest ways to encourage entries. In any case, the aim of a giveaway is model consciousness, not simply to present away free stuff.

Oh, and hashtags are by far the best technique of conserving observe of who entered your contest totally free. You should use social media administration apps like Sprout that will help you monitor and establish all of the posts along with your branded hashtag.

You don’t must run contests week after week to reap the rewards. Contests can spike your follower depend and engagement, however they’re additionally an important social media concept for campaigns like product launches.

4. Plan partaking social media posts for each day of the week

Something you are able to do to keep away from the lure of posting social content material as random is a plus. Consistency counts on social media and planning weekly posts will help.

Begin a sequence for every weekday to create a chance to work together along with your followers and followers frequently. By publishing thematic content material repeatedly, you possibly can construct a way of loyalty and group amongst your group.

#MotivationMonday, #TransformationTuesday and #WednesdayWisdom are three examples of weekly themed posts which are honest recreation for many manufacturers.

An everyday schedule exhibits your group what to anticipate and even provides one thing to stay up for. Plus, it provides your workforce a template to observe, so it’s comparatively fast and straightforward to supply

5. Have fun a social media vacation

Vacation-themed posts are in style amongst manufacturers and customers alike however take into account that you simply don’t have to attend till a standard vacation to make them.

Contemplate the numerous hashtag holidays together with #NationalTriviaDay, #GalentinesDay or #NationalCatDay. These playful holidays can spark tons of artistic social media content material concepts to entertain and interact your viewers. Witty captions coupled with viewers participation are a recipe for engagement.

Hashtag holidays can fill the gaps in your content material calendar and encourage new concepts, granted you decide ones which are related to your online business.

6. Use AI for social media concept technology

Entrepreneurs can’t escape the increase of AI. Whether or not you’re in search of contemporary concepts or want to beat author’s block, take into account that AI instruments generally is a large assist for content material technology.

That’s to not say you need to completely hand over the keys to your social media presence to AI. As an alternative, take into consideration how one can generate contemporary content material concepts quicker with a little bit of help.

For instance, instruments like Sprout Social can take primary ideas and key phrases and refine them right into a social media caption that’s extra more likely to earn interactions. This strategy not solely saves time but in addition sparks creativity in conditions the place you’re burnt out or in any other case strapped for concepts.

Observe that Sprout’s AI Help characteristic supplies a number of choices for posts to assist entrepreneurs decide concepts that take advantage of sense based mostly in your target market and model voice. That is key as utilizing AI for social media posts requires human enter to be efficient.

Getting probably the most out of all these instruments means refining strategies and prompts, not sticking with the primary suggestion that pops up. Bear in mind: AI is a device for ideation and effectivity however not a alternative for unique concepts. Coupled with options like scheduling and optimum submit timing, Sprout’s AI instruments can remodel your content material creation workflow to fulfill the calls for of contemporary social media.

7. Spend money on UGC: share, pin, retweet, and regram

An ongoing theme of making social content material ought to be to work smarter, not more durable.

Relatively than continually racking your mind over creating new posts, take into account how one can apply the 80/20 precept by selling your model’s user-generated content material as a substitute.

Sourcing buyer pictures and movies by submissions and hashtags is a major technique to fill your content material calendar with much less legwork. Instagram Tales even have built-in options the place clients can submit UGC, as highlighted by Uncommon Magnificence:

To not point out that UGC is extra more likely to earn engagement and interactions than branded content material by default. Past that, UGC can create a way of group amongst your followers who additionally need the chance to be showcased by your model. As at all times, simply make certain to get permission previous to reposting UGC.

8. Develop how-tos and tutorials

Increasingly customers favor social media to video in relation to breaking down step-by-step directions.

Educating customers by way of how-to and tutorial-style content material is a good way to interact your viewers, construct consciousness, and rank in social search.

See how Poppi’s mouth-watering recipes on Instagram are damaged down into actionable steps. Every video is brief, entertaining, and to the purpose whereas remaining complete.

When brainstorming tutorial subjects, preserve it to concepts you possibly can clarify in a couple of minute. Bonus factors in case your TikTok or Instagram caption can even clarify all the needed steps!

9. Create short-form video

Having an outlined video content material technique is a must-do for contemporary manufacturers.

The Sprout Social Index™ studies short-form movies as probably the most partaking kind of in-feed content material. Customers additionally discover short-form movies 2.5x extra partaking than long-form ones.

With stats like that, manufacturers ought to critically take into account artistic social media concepts that incorporate video.

Brief-form video clips are the bread and butter of TikTok and Instagram Reels, however they’re additionally excellent for X and Fb. You may even check out YouTube Shorts. These bite-sized clips normally require minimal modifying, might be shot rapidly, and are prime for sharing.

Right here’s a superb instance from Senita’s Instagram feed which primarily options match checks and showcases of their athleisure by way of Instagram Reels.

Brainstorm brief, artistic clips to maintain your followers entertained.

10. Repurpose your content material

Take into consideration the planning and time it takes to create any piece of content material.

Squeezing as a lot as you possibly can out of your present posts ought to be a precedence.

For each weblog submit you write or video you shoot, you need to take into account extra concepts for selling it on social media past its unique format. Contemplate how one can pull a quote out of your content material and repurpose it right into a share-friendly picture by way of Canva.

You can too make your video content material work smarter by repurposing your short-form movies throughout Reels, TikTok, and YouTube Shorts when applicable. Alternatively, take into account how one can repurpose long-form content material into short-form “trailers” on these platforms, too.

Repurposing your content material not solely breathes new life into outdated or much less in style posts but in addition retains your followers from becoming bored of the identical message shared again and again.

11. Benefit from trending subjects and memes

Generally the very best social media concepts come to you if you least count on them.

Trending subjects on X, Instagram, Fb or TikTok characterize a method for manufacturers to capitalize on topical content material. Whilst you have a restricted window of alternative for such content material to be related, topical posts can rating big numbers.

Becoming a member of the dialog is vital, however keep away from political or doubtlessly delicate subjects. There’s nothing worse than coping with a public relations nightmare since you tried to be intelligent.

If you wish to preserve it on the lighter facet, you would possibly keep on with tapping into your clients’ humorousness with memes.

Whereas advertising with memes isn’t for everybody, social media itself is a breeding floor for humorous photographs and satire. As evidenced by manufacturers like Purple there’s definitely a time and place for memes.

Take into account that memes do have a shelf life. In case your viewers isn’t aware of humor, memes can come off as cringe-worthy and out of contact. That stated, many manufacturers with youthful audiences and a heavy social presence may gain advantage from some lighthearted content material.

12. Accomplice with one other model

Co-marketing is a win-win scenario. Two manufacturers workforce up on a marketing campaign or piece of content material similar to a webinar, e book, or perhaps a particular promotion, and every firm will get publicity to the opposite’s viewers.

Search for manufacturers to accomplice with that aren’t opponents however have an identical target market. This collab from Reese’s Ebook Membership and e.l.f. cosmetics is a superb instance.

Social media is the perfect platform for co-marketing marketing campaign concepts as a result of it’s really easy to sync up your efforts.

13. Share business information and updates

Positioning your self as a frontrunner in your business is a great transfer and likewise builds confidence amongst your clients. That is particularly vital for B2B manufacturers the place updates associated to laws or tech traits might have a big effect in your target market.

Textual content-only updates with a hyperlink within the feedback are honest recreation for these types of updates. The truth is, this strategy is a great transfer since platforms like X, LinkedIn and Fb historically don’t get as a lot learn to posts with exterior hyperlinks versus posts that preserve customers on-platform.

14. Conduct a social media takeover

Generally refreshing your social feeds means letting another person take over.

Takeovers put the reins of your social accounts in another person’s arms, normally for twenty-four hours.

Handing off your social presence to an influencer or superstar with an enormous, lively viewers is a major technique to get your model in entrance of some new faces and inject a brand new voice into your account when you’re working brief on social media submit concepts. You can too let another person in your organization take over your account to present your feed some taste.

Contemplate enterprise companions and business relationships that might be good candidates for a takeover. The aim of a social media takeover is to get publicity, so ideally select somebody whose viewers demographic is related to your personal.

15. Give stay video updates

Dwell video is the third most partaking kind of in-feed social content material, partly as a result of customers are in search of genuine, less-produced experiences with manufacturers.

Whether or not you’re vlogging out of your automobile or conducting a Q&A session, responding to folks in real-time establishes a extra private connection along with your followers. Dwell movies on TikTok are additionally fairly in style amongst buyers.

Observe that many followers may not be capable to be a part of stay, so giving them the choice to return on their very own time is a good way to maintain them engaged.

16. Ballot your viewers

If social media has taught us something, it’s that individuals like to share their opinions.

Social media options similar to X or Instagram polls are a one-click technique to get a pulse in your followers. You can too use visuals to ballot followers like Halo High:

Polls don’t must be a proper affair, nor do they must be sales-related. Social media represents a dialog, so be keen to hearken to your follower’s suggestions.

17. Help a trigger in your group

Reveal your model values by posting your help for a trigger. This generally is a one-time or recurring donation to related organizations, and your model can encourage followers to donate. Or, just like HeyOrca, showcase worker volunteer and fundraising alternatives to native nonprofits.

Displaying help on-line is a good way to assist construct your model authenticity, so don’t draw back from the causes which are vital to your online business.

18. Run a social-exclusive promotion

Though manufacturers shouldn’t push their followers too exhausting with provides and offers, social media options similar to Fb carousel adverts will help you rating a monetary ROI out of your social presence.

You can too promote a sale or social-exclusive advert code like Beachwaver did throughout Black Friday on TikTok.

The great thing about working adverts inside social media is that they’re straightforward to trace.

For instance, Fb’s advert platform supplies an unlimited quantity of data by way of who’s seeing your adverts, who’s clicking, and how a lot your clicks are price. In the meantime, working unique coupon codes on TikTok or Instagram will help you perceive what proportion of your followers are keen to spend.

19. Share an organization milestone

Manufacturers ought to be keen to have a good time their success and victories with followers.

Featured in a serious publication? Attain a gross sales objective? Stoked a couple of new rent? Upgraded to a brand new workplace?

Let your followers know. Sharing these moments along with your viewers exhibits your human facet whereas signaling your model’s development.

This can be a nice B2B social media submit concept since you don’t need to depend on aesthetically pleasing product visuals like on Instagram or TikTok. Contemplate posting these content material concepts on LinkedIn as a substitute.

Once more, efficient social media concepts aren’t nearly your services or products. Telling your model’s story and exhibiting what you’re price based mostly in your accomplishments can actually cement your organization’s standing within the eyes of your viewers.

20. Have fun your workforce with worker spotlights

Worker spotlights are a technique to enhance your workforce’s morale whereas additionally creating partaking social content material. Chances are high you’ve seen your justifiable share of “meet the workforce” social media posts within the wild, particularly on platforms like LinkedIn.

These kind of posts can span fast shout-outs, Q&As, and even mini-interviews with workforce members. Sharing your staff’ tales and achievements personalizes your model and in addition serves as a technique to enhance worker engagement. If you need extra social media submit concepts involving your staff, try this worker highlight template.

21. Spotlight buyer testimonials

With a lot noise on social media, increase your model’s credibility is essential. Buyer success tales and testimonials on social media can reveal the worth of your product with out feeling completely self-promotional. Quotes, testimonial movies, and even written opinions are all honest recreation. Check out this buyer evaluate that Invisalign posted to their very own TikTok account.

When you aren’t already, begin asking for opinions from clients. Many manufacturers have a devoted branded hashtag or place on-site for purchasers to submit their success tales. Make an effort to get permission from clients previous to posting their testimonials to social, regardless.

22. Share impactful case research

If you wish to showcase your model’s experience and optimistic outcomes on social media, case research can do the trick. By sharing your clients’ or shoppers’ optimistic experiences, you may make your social proof actually social.

Case research are particularly in style amongst B2B manufacturers on LinkedIn. When you plan on sharing case research there, take into account repurposing them as a visible or infographic for elevated attain and engagement fairly than simply dropping a hyperlink.

23. Reply to your followers

Social media is conversational, so manufacturers ought to at all times be keen to speak again to their followers.

However that is particularly vital in relation to offering customer support.

Your clients’ time is effective and taking the time to reply exhibits your model cares. Talking of time, it’s vital to answer customer support issues in a well timed method.

NZXT repeatedly responds to their followers, talking to how a lot they worth buyer care.

We’re in an period the place social customer support is crucial, so you possibly can’t afford to go silent in your followers. Take note of notifications and @mentions of your model accordingly.

24. Conduct an interview

Serving as an alternative choice to a standard Q&A session, social media has made it arguably simpler than ever to conduct interviews.

Whether or not by TikTok, LinkedIn or Fb Dwell, interviewing a related influencer or skilled in your business serves as the right mixture of training and leisure. You may ask your followers to submit questions or you possibly can ask questions that will be attention-grabbing to your viewers.

Social interviews are oftentimes casual and off-the-cuff, coming off as genuine to your viewers. As an added bonus, you possibly can repurpose your social interviews into podcasts, weblog posts, and YouTube movies.

25. Share behind-the-scenes content material

Sharing behind-the-scenes content material means that you can give a glimpse into your organization tradition and join along with your clients on a extra private degree.

This sort of content material is partaking and straightforward to snap in your smartphone. From workplace excursions to sneak peeks of what goes into making your merchandise, there are numerous social media content material concepts that may incorporate BTS content material.

Which social media submit concept are you going to strive subsequent?

Give these social media concepts a shot when you’re uninterested in posting the identical outdated content material. You don’t have to stick to a single kind of content material, particularly with many choices.

Now that you’ve a bounty of concepts, it can save you time by scheduling your posts upfront with instruments like Sprout—use our free 30-day trial to discover.