Hashtags assist individuals join by constructing communities that generate buzz and creating social media holidays for followers to rejoice collectively. Hashtag holidays are social media occasions that drive engagement, spark conversations and provide well timed alternatives for manufacturers.
From #DressUpYourPetDay to #CustomerAppreciationDay, there are lots of of hashtag holidays to select from. Through the use of the correct ones, you possibly can forge relationships along with your preferrred prospects and attain your targets on social. However it may be tough to find out which of them are related to your model and can resonate along with your viewers.
We’ve curated a complete record of the highest hashtag holidays for 2025. Learn on to study extra about the way to discover the correct social-specific holidays to boost your calendar and model examples that stood out to us from 2023 and 2024.
What are hashtag holidays?
Hashtag holidays are particular days—starting from international celebrations to quirky, themed events—that acquire traction on social media via their designated hashtags.
You’re most likely aware of large ones like #ValentinesDay, #InternationalWomensDay and #AprilFoolsDay. However what about celebrating #NationalDonutDay on June seventh or #PlanForVacationDay on January thirtieth?
Each month provides distinctive alternatives to faucet into these social media moments, making your posts really feel well timed, related and fascinating.
Creating your hashtag vacation technique
Like all social media plan, your vacation hashtag technique wants considerate planning. Comply with these easy steps to craft a method that aligns along with your targets and engages your viewers.
Select related hashtag holidays
It’s vital to know your model’s social targets and targets, and your viewers’s wants that will help you keep away from celebrating hashtag holidays that will not be related.
Based on the newest version of The Sprout Social Index™, the principle cause shoppers observe manufacturers on social is to remain knowledgeable about new services, so search for methods to tie hashtag holidays to your choices. For instance, #NationalBookDay content material is an ideal match for a library.
Be considerate about what holidays work to your model and the way to incorporate them into your social media calendar.
When figuring out which hashtags are proper to your model, ask your self two questions:
- Does this hashtag appear to be a pure match for the model?
- Will this hashtag vacation resonate with my viewers?
Use client knowledge for decision-making
Social listening offers a deeper understanding of your viewers. It helps entrepreneurs analyze on-line conversations, establish trending matters and uncover alternatives to have interaction with related themes.
For instance, Sprout’s Social Listening options assist you to monitor discussions round your trade and model. This may assist you to discover the hashtags and matters your viewers cares about most, supplying you with a transparent route on which hashtag holidays to prioritize.
Equally, Sprout Tags assist you to monitor the hashtags your model already makes use of to establish which of them are driving engagement and refine your technique.
Combining social listening insights with hashtag monitoring via Sprout Tags will allow you to align your content material with viewers pursuits, faucet into trending conversations and increase the outcomes of your hashtag vacation campaigns.
Analysis hashtag holidays earlier than creating content material
When you’ve recognized vacation hashtags that align along with your viewers, dive deeper to make sure your content material feels related and well timed. Have a look at how different manufacturers in your trade approached related holidays final 12 months and consider what resonated with their audiences.
As the vacation approaches, refresh your analysis with up to date social listening knowledge to establish trending conversations and themes. This offers you a transparent image of how persons are celebrating this 12 months and assist you to create content material to mirror real-time sentiment and international context.
Put together your hashtag vacation content material prematurely
Don’t wait till the vacation to create your content material. After you have an amazing concept, begin useful resource planning accordingly. Then, start the method of making your content material, getting it permitted and scheduling it prematurely.
Don’t overlook to have enjoyable and get inventive along with your posts. Use hashtag holidays as a possibility to showcase your model’s character by including humor, trending codecs or interactive components like polls and quizzes.
You can too have interaction your viewers by posting user-generated content material (UGC)—ask them to share images, tales or concepts associated to the vacation and have their contributions in your posts.
Repurpose content material the place it is smart. For instance, in the event you’re celebrating #NationalPizzaDay, repurpose an outdated recipe put up with up to date visuals or pair it with a trending meme for a recent spin.
Be aware: The enjoyable nature of hashtag holidays makes them the proper alternative to collaborate with different members of your workforce. Loop in your teammates as quickly as attainable in the event you’re planning to hitch forces.
2025 hashtag holidays to incorporate in your month-to-month calendar (with examples)
Listed below are a few of our favourite hashtag holidays from 2023 and 2024 and the manufacturers that nailed their execution.
January hashtag holidays
#NationalTriviaDay
Because the Jeopardy of hashtag holidays, #NationalTriviaDay marks the day yearly when individuals (and types) can flaunt their area of interest information. For Trivia fanatics, January 4 is the spotlight of their 12 months.
In 2024, Infiniti USA engaged its Instagram followers with a enjoyable quiz, difficult them to call as many showcased automotive fashions as attainable. The put up garnered hundreds of engagements from automotive fanatics worldwide.
Apply it: Use this vacation as an opportunity to gamify your new product bulletins or model historical past. Ask your neighborhood in the event that they understand how your merchandise are made or in the event that they bear in mind the unique title of your prime merchandise. Watch the likes, replies and solutions come streaming in.
#NationalHatDay
January 15 is #NationalHatDay—an ideal time to point out your love for hats. It’s additionally an amazing alternative to host an interactive giveaway to spark conversations and enhance engagement.
For instance, Lids celebrated #NationalHatDay with a giveaway providing branded merchandise and a present card to 1 fortunate winner. The competition inspired individuals to love, tag buddies and remark—a easy but efficient technique to increase engagement.
Apply it: Use #NationalHatDay to showcase your branded swag. Supply prizes that mirror your model’s character and encourage followers to take part by tagging buddies or sharing private tales.
#NationalPieDay
Yearly on January 23, individuals all around the US rejoice one among America’s favourite desserts. #NationalPieDay is an ideal hashtag vacation for pie retailers. However eating places and meals producers aren’t the one manufacturers who can get a slice of this social buzz.
9GAG celebrated #NationalPieDay with a playful screenshot recreation. Viewers had been inspired to take a screenshot of a spinning pie carousel, with the pie they landed on revealing their “pie character.” This interactive method captivated their viewers and turned a easy put up right into a extremely participating exercise.
Apply it: Are there inventive and interactive methods your product can intersect with pie? In that case, lean into them when planning your content material.
February hashtag holidays
#NationalPizzaDay
As probably the most scrumptious hashtag holidays, #NationalPizzaDay on February 9 is a perfect alternative to showcase your gooey cheese and buttery crust and rally your prospects round fan-favorite choices.
Dominos launched a Nationwide Pizza Day contest to have interaction their viewers. Within the feedback part of the Instagram put up about their giveaway, their most loyal followers had been desirous to share their go-to pizza order.
Apply it: Whether or not you’re increasing your choices to incorporate pizza otherwise you’re a long-established chain, individuals love an opportunity to win free objects out of your menu. Host a giveaway or contest to rejoice this vacation.
#GalentinesDay
Whereas Galentine’s Day formally originated on the present “Parks and Recreation,” February 13 grew to become extensively celebrated on social as a method for everybody to go all-out for his or her besties.
Final #GalentinesDay, KushKards showcased a curated assortment of pink greeting playing cards and present units good for celebrating friendships.
Apply it: How can your merchandise cater to finest buddies? Attempt making a #GalentinesDay present information or share concepts on the way to rejoice your bestie with the assistance of your model.
#LoveYourPetDay
Celebrated on February 20, #LoveYourPetDay is a special occasion for pet house owners to point out off their beloved furry companions. It’s a heartwarming alternative for manufacturers to faucet into the common love for pets.
Final #LoveYourPetDay, Spectrum Collections celebrated by showcasing their Girl and the Tramp assortment. Their put up featured lovely pet-themed merchandise, completely tying their providing to the vacation. Additionally they inspired followers to share footage of their pets, providing an opportunity to be featured on their Instagram tales.
Apply it: Contemplate highlighting pet-themed merchandise, sharing user-generated content material of consumers’ pets or behind-the-scenes content material of workers with their pets. Make it a enjoyable and rewarding day to your viewers to have interaction along with your model.
March hashtag holidays
#PopcornLoversDay
#PopcornLoversDay is noticed on March 10. The hashtag vacation is an opportunity for snack fanatics to take pleasure in new popcorn flavors and desserts.
Hidden Valley Ranch celebrated #PopcornLoversDay by sharing a enjoyable put up of an unlikely pairing: popcorn and ranch. The put up sparked curiosity in regards to the distinctive pairing and created buzz round their product.
Apply it: When celebrating #PopcornLoversDay on social, manufacturers ought to take a cue from Hidden Valley Ranch and pair popcorn with an exercise associated to their services or products.
#WorldStorytellingDay
#WorldStorytellingDay on March 20 brings an historic custom to a contemporary discussion board by connecting individuals via tales.
In 2023, the co-founder of the nonprofit group Little one Come up shared an article in regards to the energy of the world’s smallest storytellers, kids. The humanitarian group’s #WorldStorytellingDay LinkedIn put up summarized their mission and the way storytelling helps them rework the lives of kids worldwide.
Apply it: Use #WorldStorytellingDay to tie your content material again to your mission or the historical past of your model.
April hashtag holidays
#NationalSiblingsDay
Let’s hear it for the siblings. #NationalSiblingsDay on April 10 celebrates the particular bond siblings share.
Some manufacturers rejoice the hashtag vacation actually. Final 12 months, Southwest Airways launched their prospects to siblings on their flight crews on this TikTok video.
Apply it: When you’ve got siblings working at your group, contemplate highlighting them on #NationalSiblingsDay. You can too function different siblings like lovely animals and well-known households.
#EarthDay
#EarthDay is greater than only a hashtag vacation—it’s the world’s largest environmental motion. Social media helps the trigger acquire momentum, which is why each April 22 your feeds are flooded with Earth appreciation content material.
Grove Collaborative, the sustainable cleansing and private care merchandise model, takes #EarthDay to the subsequent degree by celebrating #EarthMonth. They held a contest in honor of Earth Month to spotlight Sustainable Superstars from their neighborhood.
Apply it: In case you put up on #EarthDay, make sure that to align your content material along with your company accountability initiatives. A put up with no motion to again it up will fall flat. Present your viewers what you’re doing to present again, and take a second to spotlight your neighborhood members who’re main the sustainability cost.
Might hashtag holidays
#StarWarsDay
#Maythe4thBeWithYou—or #StarWarsDay—on Might 4 is the celebration of all issues Star Wars. Put together your Child Yoda memes and Chewbacca cosplay and queue up all 12+ films.
On #Maythe4th, LEGO rounded up user-generated content material of their legendary LEGO Star Wars units. The end result was an awe-inspiring carousel that reminded their followers of epic battles they might construct of their houses.
Apply it: This quirky hashtag vacation isn’t proper for each model. But when your neighborhood is made up of die-hard Star Wars followers, they’ll respect you venturing to a galaxy far, far-off. Simply make sure to use the correct lingo and create related content material, or you would threat ending up in your neighborhood’s darkish facet. Might the power be with you.
#InternationalMuseumDay
#InternationalMuseumDay, celebrated yearly on Might 18, shines a highlight on the significance of museums in cultural trade and training. It’s a possibility tothe good event to discover artwork, historical past, and innovation—whether or not nearly or in individual.
In 2024, on #InternationalMuseumDay, ICOM shared a communications package designed to assist museums worldwide take part within the celebrations. Their marketing campaign inspired museums to have interaction with the theme by internet hosting occasions, sharing tales, and selling their function as information hubs.
Apply it: Companion with museums or cultural establishments to create content material that aligns with the theme. Share tales, host academic periods, or highlight museum collections to encourage your viewers to understand the transformative energy of museums.
June hashtag holidays
#NationalDonutDay
On the primary Friday of June, we rejoice #NationalDonutDay and pay homage to the glazed, cream-filled treats.
Once you image donuts, it’s arduous to not think about racks of sugary goodness provided at Dunkin’. In 2024, the model gave away free donuts to everybody who bought a beverage for the hashtag vacation. They promoted the giveaway with a cheeky message to followers on social.
Apply it: It’s arduous to not love free donuts. Providing a donut giveaway will assist generate foot site visitors to your retailer and engagement on social. Even in the event you aren’t a donut maker, strive partnering with a baked items firm to generate foot site visitors and take advantage of the event.
July hashtag holidays
#WorldUFODay
In case you imagine in aliens, you’re not alone. Some 65% of People imagine clever life exists exterior of Earth. On July 2 social media customers commemorate the search to study extra about what lies past the celebs with #WorldUFODay.
Even in the event you don’t have a sci-fi model, you possibly can nonetheless create out-of-this-world content material. For instance, the Metropolis of Las Vegas celebrated the hashtag vacation with an ode to the alien-themed points of interest of their metropolis.
Apply it: Don’t overthink it. Discover a enjoyable, playful technique to hyperlink your manufacturers’ choices to the alien phenomenon.
August hashtag holidays
#NationalLazyDay
#NationalLazyDay on August 10 is a hashtag vacation we will all get behind. Who doesn’t want an excuse to take a break and be cozy?
La-Z-Boy, the comfortable furnishings firm, confirmed their prospects how they assist make on a regular basis lazy. They paired movies of individuals resting of their well-known recliners on the Plaza.
Apply it: How do your merchandise/providers give your prospects an opportunity to be “lazy”? Take a cue from La-Z-Boy and present your followers how one can assist them sit again and chill out.
#WorldPhotographyDay
Do you know 61,400+ images are taken each second? #WorldPhotographyDay on August 19 provides individuals a possibility to share their love of images.
Philanthropic pet service group Vets4Pets Cross Arms requested followers to share pictures of their pets on the theme of “What’s a day like to your pet?” utilizing the hashtag #AnEntireDay.
Apply it: In case you’re a images model, share the individuals behind your organization’s favourite images and ask your prospects to share their favorites with you. This vacation is a superb alternative to construct neighborhood and true connection.
September hashtag holidays
#NationalGrandparentsDay
On the primary Sunday after Labor Day within the US, we rejoice all our beloved grandparents on #NationalGrandparentsDay.
To rejoice the event, Papersource, the paper items firm, shared directions for the way to make do-it-yourself playing cards for fogeys who’ve been “promoted” to grandparent standing. The candy tutorial endeared and impressed their followers.
Apply it: Rejoice the hashtag vacation by presenting your viewers with grandparent present guides made along with your merchandise. Or take a web page from Papersource’s content material technique and share DIY concepts.
#WomensHealthAndFitnessDay
The final Wednesday of September is #WomensHealthAndFitnessDay. This hashtag vacation celebrates rituals that promote girls’s well-being and encourage girls to search out pleasure in motion.
To rejoice, Dr. Teal’s wellness and private care model created a video about bettering the sleep cycle. The video featured their Epsom salt merchandise as the proper addition to restoration routines.
Apply it: In case your model is within the wellness trade, carve out a spot in your content material calendar for #WomensHealthAndFitnessDay. Present your viewers the way to use your merchandise to assist their health journey and total well-being.
October hashtag holidays
#InternationalCoffeeDay
Maybe essentially the most beloved hashtag vacation of all, #InternationalCoffeeDay on October 1 celebrates our collective love of java.
On #InternationalCoffeeDay, the U.S. State Division celebrated with a espresso break alongside their unimaginable workforce, having fun with every thing from Turkish espresso to frothy espressos. Highlighting the variety in flavors and camaraderie, they invited others to discover alternatives to hitch the workforce.
Apply it: Make espresso the star of your content material on #InternationalCoffeeDay. Flip your emblem into latte artwork. Present your workforce recharging with a cup of joe. Give away free espresso to everybody who visits your retailer. Give the individuals what they need: espresso.
#NationalCatDay
If there’s something pet dad and mom love, it’s an opportunity to point out you their pets. On #NationalCatDay on October 29, cat house owners spoil their kitties with further love and put up their favourite images and movies of them.
Tocaboca celebrated #NationalCatDay by making a video of all cats within the TocaBoca world. The video requested viewersviews to decide on their favourite cat and drop the quantity within the feedback. A straightforward-peasy method of participating with their follower-base.
Apply it: How do cats play a task in your online business? Do distant workers have cats who crash their video calls? Characteristic them in your subsequent video. Additionally, with Halloween across the nook, you can provide your cat content material a spooky twist.
H4: November hashtag holidays
November marks the beginning of the festive buzz, bringing with it the proper alternative to discover vacation season hashtags. Use these trending tags to hitch the enjoyable and interact along with your viewers!
H3: #GivingTuesday
#GivingTuesday marks the Tuesday after Black Friday when individuals flip their spending towards nonprofits.
On #GivingTuesday, The Ottawa Mission partnered with @dymonselfstorage, which lit its services inexperienced to represent hope, well being, and new beginnings. DYMON matched donations made on December 2– and three and pledged to donate a meal for each share of their put up, encouraging the neighborhood to unite to assist these experiencing homelessness.
Apply it: Until you’re an NGO or partnering with one, don’t promote your content material on #GivingTuesday. As a substitute, amplify and make area for organizations which can be serving communities in want.
December hashtag holidays
December is full of festive spirit, making it the proper time to leverage in style Christmas vacation hashtags like #MerryChristmas and #ChristmasEve for significant engagement. Discover another in style vacation hashtags beneath.
#NationalCupcakeDay
Who doesn’t like cupcakes? Celebrated on December 15, #NationalCupcakeDay is a perfect vacation for bakeries, meals manufacturers and even life-style companies to have interaction with their viewers in a enjoyable method.
Wilton used this chance to showcase its best-selling cake adorning merchandise and inspired followers to take a look at the recipes by clicking the hyperlink within the bio. Their distinctive cupcakes created curiosity among the many viewers and this in flip helped them get hundreds of engagements on and off social media.
Apply it: Share festive cupcake recipes, host cupcake adorning contests or provide particular reductions. Sweeten the day by participating your viewers and showcasing your creativity!
#Festivus
Though the present “Seinfeld” ended way back, it’s nonetheless influencing popular culture. Within the present, the character George Constanza’s household celebrated #Festivus as an alternative choice to Christmas. Since then, Dec 23 has turn out to be a vacation season hashtag noticed by Seinfield superfans.
The Mets joined the #Festivus enjoyable on Instagram, sharing a playful put up that learn, “Festivus is your heritage, George. Completely satisfied Festivus!” The caption introduced nostalgic humor from the Seinfeld-inspired vacation, participating their followers with a intelligent nod to popular culture.
Apply it: In case your neighborhood is filled with Seinfeld appreciators, make room in your vacation content material calendar for #Festivus. You’ll want to embody nods to vacation traditions like displaying an aluminum pole and performing the airing of grievances.
What’s subsequent to your content material in 2025
Now that you understand a few of the hashtag holidays developing in 2025, it’s time to begin planning. Keep in mind to remain true to your model by selecting related hashtags that may assist foster a deeper connection along with your target market.
Use our 30-day social media plan template to make sure your social media content material aligns along with your neighborhood’s pursuits and contributes to total enterprise worth. By finishing only one process every day for the subsequent 30 days, you possibly can totally rework your social content material.
