17 of the Finest Electronic mail Advertising and marketing Providers in 2024

I run HubSpot’s Advertising and marketing Every day Publication, so I do know fairly a bit about e-mail advertising and marketing and why an e-mail advertising and marketing platform is likely one of the first additions to a marketer’s software belt.

Electronic mail advertising and marketing is an efficient technique to have interaction and nurture leads into loyal clients. It is also extraordinarily cost-effective — some research present an ROI of $40 for each $1 spent.

Leveraging e-mail advertising and marketing will be tough, particularly when you’re attempting to develop your record or handle the large record you have already got. Thankfully there are many e-mail advertising and marketing providers out there to assist.

Listed here are 18 of one of the best ones I’ve discovered. I’ve even examined a couple of. Let’s dive in.

Right now, e-mail advertising and marketing providers proceed to be an integral, strategic software for companies of all sizes throughout all industries — it helps companies construct robust relationships with prospects and clients all whereas transferring them by means of the client’s journey and sustaining robust communication all through.

To not point out, as ESPs proceed to develop, options like A/B Testing, automation, and personalization have made the instruments much more invaluable to a marketer trying to have interaction with an more and more fragmented viewers.

1. Safety: Email addresses are private and delicate buyer information that you just’re accountable for defending. Your e-mail advertising and marketing service supplier ought to have sturdy precautions in place and use greatest practices to guard this information like DMARC e-mail authentication requirements.

2. Ease of Use: In case you’re utilizing e-mail advertising and marketing to nurture and convert clients, it must be straightforward to create an e-mail and ship it to your viewers. Search for drag-and-drop options and templated workflows in your e-mail software.

3. Viewers Segmentation: Personalization is a key element of a profitable e-mail advertising and marketing technique, and for this, you may want viewers segmentation included within the software you select.

4. Automation: Automated workflows, triggered sends, and scheduled emails are all elements of e-mail advertising and marketing automation that come in useful for small and enormous groups alike. Search for these automated options when selecting an e-mail advertising and marketing service.

5. Third-Celebration Integrations: Odds are, you and your group aren’t dealing with your advertising and marketing duties manually. A fantastic e-mail advertising and marketing supplier will be capable of combine with most of the different instruments you utilize, particularly a CRM.

6. Information Analytics: Hold monitor of open charges, bounce backs, and CTR with information analytics weaved proper into your subsequent e-mail advertising and marketing software

7. Buyer Help: Even after studying your new e-mail advertising and marketing service software by means of and thru, you may need assistance from the assist group in some unspecified time in the future. Be certain the supplier you select has a useful and accessible buyer assist group that you could lean on whenever you need assistance.

Now let us take a look at a number of the greatest e-mail advertising and marketing providers as we speak — one among which you would possibly select to implement at your organization. (And psst: In case you need assistance writing your emails as soon as you have discovered the proper supplier, this video can assist you accomplish that seamlessly.) 

Okay, so I is perhaps a bit biased; nonetheless, I am being sincere once I say HubSpot’s free e-mail advertising and marketing software program is safe and simple to make use of, has a particularly excessive deliverability price, and consists of all of the bells and whistles you’d count on to see inside an ESP.

HubSpot Electronic mail Advertising and marketing Software program Options

I take advantage of HubSpot Electronic mail Advertising and marketing Software program to create and distribute the advertising and marketing e-mail publication, so I’m fairly conversant in the software program’s options.

So, here is a walkthrough.

When creating an e-mail, I can select from one among many drag-and-drop templates or craft a customized template tailor-made to my model. As soon as I’ve obtained my template, incorporating content material is easy and intuitive.

I can even personalize and preview my emails for various recipients based mostly on gadget kind, nation, or record inclusion — or use a easy personalization token to make sure that every e-mail consists of content material particular to every recipient.

When it comes time to ship an e-mail, I can use the sensible ship function to make sure recipients obtain my messages at a perfect time.

Moreover, I can run A/B exams to check totally different variations of an e-mail to know which one resonates probably the most along with your viewers.

Moreover, I will not have to fret about deliverability—HubSpot maintains a 99% deliverability price throughout the community for all advertising and marketing e-mail sends.

Outdoors of the e-mail advertising and marketing performance, HubSpot affords a variety of studies on my emails’ performances, letting me decide what’s resonating with my viewers so I can optimize my technique accordingly.

Of their e-mail advertising and marketing software program information, Enterprise Harbour put it like this:

“By connecting the dots between your advertising and marketing, web site, and gross sales exercise, HubSpot is ready to attribute which campaigns affect your gross sales — which implies you may make investments extra in what works and fewer in what does not.”

As an illustration, customers can report on one thing as broad as their total e-mail efficiency in Q1, or they get granular and see how one explicit lead is interacting with their emails.

Customers can even leverage instruments like HubSpot’s Electronic mail Author and Marketing campaign Assistant to create e-mail advertising and marketing campaigns.

Lastly, HubSpot’s automation platform makes it straightforward to scale my e-mail advertising and marketing technique, which is able to assist me rapidly flip leads into loyal clients.

And if I need assist monitoring my emails’ open charges and different insights, I can leverage our Advertising and marketing Analytics & Dashboard Software program in tandem.

HubSpot Electronic mail Advertising and marketing Software program Worth

Hubspot’s Electronic mail Advertising and marketing Software program (and CRM for small to enterprise firms, for that matter) is free eternally. Nevertheless, when you want enhanced capabilities, paying for one of many upgraded Advertising and marketing Hub plans could also be value it.

2. Brevo

Finest for: Sending automated nurturing and textual content message campaigns.

Brevo is an e-mail advertising and marketing platform that helps clients ship a complete of over 30 million automated emails and textual content messages on daily basis.

Brevo Options

My favourite Brevo function is its types software that enables me to gather new leads, which I can then phase into particular lists and enter into e-mail nurturing campaigns.

To illustrate I am undecided the best way to kick off my e-mail nurturing marketing campaign. No downside. Brevo has workflows that present entry to various pre-made automation campaigns tailor-made to my particular objectives.

If I need to run a extra nuanced e-mail nurturing marketing campaign, I can at all times create a marketing campaign from scratch to fulfill my particular enterprise wants.

Brevo Worth

Brevo has 4 major plans: one free, two between $9 and $18 per 30 days, and one enterprise plan that requires a custom-made quote. The plans fluctuate in value based mostly on the variety of emails despatched per day/ month.

3. Sender Electronic mail Advertising and marketing Software program

Finest for: Inexpensive e-mail advertising and marketing platforms with excessive inbox deliverability.

Sender is an all-in-one advertising and marketing automation platform that goes past simply providing a fundamental e-mail advertising and marketing service.

Sender Options

After testing Sender, I’ve discovered that it is a highly effective but inexpensive e-mail advertising and marketing service and supplier with accessible, premium options.

I can use the automation builder module with highly effective conditional flows to construct a sequence of e-mail and SMS steps that may hearth based mostly on rapidly definable set off situations resembling cart abandonment, product buy, hyperlink clicks, e-mail opens and extra.

Its Segmentation function permits me to group my subscribers based mostly on highly effective issues resembling fundamental data, engagement, and customized fields.

Together with emailing, I can select from a spread of stable and extremely responsive popups or embeddable types, customise them with my model, and supply and deploy it on my touchdown pages and web site very quickly.

With Sender’s SMS capabilities, I can sync my emails and SMSes as speedy, one-off broadcasts or schedule them collectively for a later date and time simply in just some clicks.

Sender Worth

I really like that Sender’s pricing plans are wallet-friendly at each value level. Its Free Ceaselessly plan comes with all the highest premium options.

The options embody automation and segmentation, other than the power to take care of 2,500 contacts and ship a most of 15,000 emails each month.

Its paid plans begin at simply $15.83 per 30 days for the power to ship as much as 60,000 emails a month. 

4. Moosend Electronic mail Advertising and marketing Software program

Finest for: Creating automation and sending personalised emails.

Moosend is an e-mail advertising and marketing and advertising and marketing automation platform that gives a wide range of options at an inexpensive value.

Moosend Options

By testing Moosend’s platform, I came upon it permits me to rapidly craft e-mail publication campaigns, touchdown pages, and subscription types to seize, nurture, and convert my viewers.

With the drag-and-drop editor, I can both create an e-mail publication from scratch, utilizing interactive components like movies, or use one of many responsive e-mail templates.

I can even use superior automation options to construct particular campaigns for segments of my viewers or create customized workflows, resembling welcome, engagement, or deserted cart sequences.

The true-time reporting and analytics instruments provide you with measurable outcomes about marketing campaign efficiency and person engagement, enabling me to make knowledgeable, data-backed choices.

Then, I can use the A/B Testing function to search out one of the best ingredient variations for my audience to optimize my e-mail advertising and marketing technique for higher outcomes.

I particularly admire that Moosend simplifies each facet of constructing and testing a marketing campaign into steps and supplies accessible assets for brand spanking new customers.

Moosend Worth

Moosend’s pricing mannequin is subscriber-based and consists of three pricing tiers. The 30-day free trial consists of most options and permits customers to ship limitless e-mail campaigns.

The Professional plan begins at $9 per 30 days and permits subscribers to ship limitless emails, create automation workflows, types, and touchdown pages, and ship transactional campaigns to as much as 500 contacts.

The Enterprise plan is predicated on customized pricing and affords extra superior performance and extra assist.

5. EngageBay Electronic mail Advertising and marketing Software program

Finest for: Account-based e-mail advertising and marketing and social media advertising and marketing.

EngageBay is an all-in-one advertising and marketing, gross sales, and buyer assist software program designed particularly for small companies.

EngageBay Options

With EngageBay’s highly effective platform, I can launch personalised e-mail campaigns, design beautiful touchdown pages, seize leads by means of types, and rapidly shut offers.

The visible multistep automation builder helps me automate probably the most advanced duties with out writing a single line of code.

I can select from varied triggers that may launch workflows and create customized workflows for varied eventualities, together with drip campaigns, cart abandonment alerts, welcome emails, and birthday needs.

Social media is a strong channel for lead technology.

With EngageBay’s social media administration, I can have interaction with my social viewers with a single software. Handle your Instagram, Fb, Twitter, and LinkedIn accounts, and use streams to maintain monitor of retweets, mentions, posts, and occasions.

I can even make the most of social listening to search out out what’s trending and what your viewers is speaking about. To submit forward of time, customers can schedule their posts well for one of the best conversion charges.

EngageBay Worth

EngageBay affords 4 plans. The Free plan consists of important options to assist small companies get began. The Professional plan begins at $101.99 for limitless contacts and affords account-based advertising and marketing, superior automation, site visitors analytics, and different professional instruments that can assist you scale what you are promoting successfully.

6. Omnisend Electronic mail Advertising and marketing Software program

Finest for: Creating customized workflows.

Omnisend is an easy-to-use platform that gives automation workflows for any stage of the shopper journey.

Omnisend Options

What I imagine separates Omnisend from different e-mail advertising and marketing instruments is the omnichannel functionalities, which provide higher management over how and the place customers join with their viewers.

Whereas testing the automation workflow, I discovered I can add e-mail, SMS, push notifications, Fb Messenger, WhatsApp, and extra.

To illustrate I am attempting to achieve a selected viewers which may not reply effectively to conventional e-mail communication. In such a case, utilizing a software like Omnisend can assist me construct and handle extra custom-made, focused communication workflows.

This could not solely assist me higher join with my viewers but in addition present a much less disruptive, extra personalised expertise for my contacts.

Omnichannel options mixed with user-friendly segmentation imply I can ship the proper message to the proper individual on the proper time on the proper channel.

Omnisend additionally affords templates for e-mail seize, campaigns, and automation workflows so I can get began rapidly.

Omnisend Worth

Omnisend has three pricing plans — one among which is free with very restricted capabilities in addition to a customizable professional plan. Its plans include a free trial so you may experiment with the service to find out what works greatest for you.

7. Mailmodo Electronic mail Advertising and marketing Software program

Finest for: Creating and sending AMP emails.

Mailmodo is a whole e-mail advertising and marketing software program that helps entrepreneurs create app-like experiences in e-mail with out coding. 

Its Lite plan begins from $39 and lets customers ship emails to 2,500 contacts and 20,000 e-mail sending credit. Its Professional plan prices $99, permitting customers to ship emails to 2,500 contacts with a month-to-month restrict of 25,000 sends.

Lastly, its Max plan is priced at $249 and lets subscribers ship emails to 2,500 contacts with a month-to-month restrict of 37,500 sends. If you wish to strive Mailmodo earlier than shopping for, its pricing plans embody a free trial interval. 

8. Pabbly Electronic mail Advertising and marketing Software program

Finest for: Delivering bulk emails.

Pabbly Electronic mail Advertising and marketing is an e-mail advertising and marketing software program that lets you ship bulk emails both by connecting by way of SMTP or exterior SMTP.

Pabbly Electronic mail Advertising and marketing Options

Pabbly supplies entry to SMTP routing, workflow automation, e-mail scheduling, and far more with none restrictions.

With the assistance of selling automation and autoresponders included within the software, I discovered I can schedule emails prematurely and create triggers to keep away from guide follow-up responses.

Moreover, Pabbly affords responsive e-mail templates and a drag-and-drop e-mail editor for simple customization.

The e-mail monitoring function permits me to trace information resembling bounce price, open price, and click-through price so I can enhance upon my e-mail advertising and marketing and campaigns.

Pabbly Electronic mail Advertising and marketing Worth

Pabbly affords a number of plans based mostly in your variety of subscribers. Its free plan lets you ship limitless emails to as much as 100 subscribers, and a sophisticated plan is tailor-made to web sites with massive audiences.

9. SendX Electronic mail Advertising and marketing Software program

Finest for: Offering visible e-mail advertising and marketing efficiency information.

SendX is an intuitive, inexpensive, and feature-rich e-mail advertising and marketing software program for entrepreneurs and enterprise homeowners.

SendX Options

With SendX, I can ship limitless emails to opted-in subscribers throughout all pricing plans. Customers get charged per subscriber – not per e-mail despatched – regardless of what number of lists, tags, or segments you will have them in.

Whereas testing, I found I might optimize my e-mail campaigns based mostly on 30+ parameters, together with previous open habits, time zone, area title, e-mail shopper, ISP, and many others.

I can automate my e-mail advertising and marketing with a rule-based interface and ship the proper message to the proper person utilizing e-mail drip sequences and viewers segmentation.

SendX can even assist customers develop their e-mail lists with types and popups. Customers even get pre-built e-mail templates, which they will additional design with the drag-and-drop e-mail editor with out HTML.

The software additionally includes a heatmap report for several types of campaigns to present you a fast visible overview of which CTAs are working and which hyperlinks persons are clicking.

SendX Worth

SendX’s pricing is predicated on the variety of subscribers you will have. For 1,000 subscribers, plans begin at $7.49 per 30 days for the annual subscription (or $9.99 for a month-to-month subscription). In addition they supply a 14-day free trial.

10. Fixed Contact Electronic mail Advertising and marketing Software program

Finest for: Creating e-mail drip campaigns and easy-to-use templates.

Fixed Contact is a well-liked e-mail advertising and marketing service that works effectively for a lot of industries.

Fixed Contact Options

I admire that the service comes with over 100 e-mail templates that I can both use as-is or customise. As soon as my e-mail appears good, I can simply schedule it to ship to my contacts at any time I select.

Along with drip e-mail campaigns, I can even have emails exit at an everyday cadence to have a good time particular occasions — for instance, I might have an everyday e-mail exit on every buyer’s birthday.

As soon as an e-mail contact record is uploaded, bounces and unsubscribes are routinely up to date. Fixed Contact additionally has “Plus” options that enable me to execute particular varieties of campaigns, resembling coupon affords, donation collections, or surveys.

Fixed Contact Worth

Fixed Contact has three plans relying on the options you want that begin at $12, $35, and $80 per 30 days. The worth differentiation is expounded to your variety of contacts.

It affords a free trial, so you may experiment with the service previous to committing to it.

11. Marketing campaign Monitor Electronic mail Advertising and marketing Software program

Finest for: constructing personalised emails.

Marketing campaign Monitor prides itself on offering highly effective, personalised e-mail advertising and marketing instruments which can be easy and simple to make use of.

Marketing campaign Monitor Options

Its drag-and-drop e-mail editor is intuitive, and the included analytics make it easy to optimize my e-mail technique and create focused buyer segments.

Personalization is essential for marketing campaign monitoring.

It makes use of information to extend personalised content material and inform my record segmentation, boosting my engagement. It additionally affords a visible advertising and marketing automation software so I can create a singular buyer journey at scale.

To not point out, Marketing campaign Monitor has an in depth library of assets out there to assist customers turn into e-mail advertising and marketing professionals.

Marketing campaign Monitor Worth

There are three main plans you may select from with Marketing campaign Monitor starting from €10 as much as €149 per 30 days.

You’ll be able to select to pay yearly reasonably than month-to-month and make the most of the choice to pay per marketing campaign if that schedule works higher to your wants.

12. TargetBay Electronic mail Advertising and marketing Software program

Finest for: Shopify e-mail advertising and marketing and SMS advertising and marketing

TargetBay is an all-in-one e-mail advertising and marketing service with over 380 e-mail templates, drag-and-drop performance, pop-up builder, SMS advertising and marketing, coupon builder, e-mail automation, A/B testing, superior studies, sign-up types, and extra.

TargetBay Options

TargetBay’s progressive platform permits me to generate gross sales and can assist me till the leads convert to clients.

After testing it, I counsel utilizing its sign-ups to seize leads and designing enticing emails with over 380 pre-written content material templates.

I additionally counsel segmenting your subscribers to ship related and focused emails that can have extra possibilities to get opened or clicked and including coupons with TargetBay’s very personal coupon builder.

With TargetBay, I can arrange e-mail automation to maintain communication with my subscribers going.

With TargetBay’s easy-to-use interface, I can even A/B take a look at each ingredient of my e-mail to search out one of the best working e-mail for my subscriber record. That is accomplished utilizing correct real-time information on the e-mail marketing campaign efficiency.

TargetBay’s Worth

TargetBay has a eternally free plan with a 2500 e-mail restrict per 30 days and a 250 subscriber restrict/per 30 days. The fundamental paid plan begins from $10.

If you wish to discover TargetBay earlier than you decide, they supply a free 14-day trial interval in its pricing plans

13. MailChimp Electronic mail Advertising and marketing Software program

Finest for: Actionable information insights to enhance your e-mail advertising and marketing technique.

Through the years, MailChimp has added touchdown pages and varied advert instruments to its capabilities, however its e-mail advertising and marketing service stays its declare to fame.

MailChimp Options

MailChimp has tens of millions of consumers in over 175 international locations and it use the information it collects off these clients to supply customers with actionable insights to enhance their e-mail technique.

The software is versatile sufficient for an enterprise firm, but easy sufficient for somebody simply getting began with their startup’s e-mail advertising and marketing technique.

Better of all, MailChimp has over 300 integrations that aid you customise the software to what you are promoting. By utilizing these integrations to additional personalize your advertising and marketing, you may get probably the most out of your e-mail technique.

MailChimp Worth

MailChimp affords 4 plans, starting from free to $350 per 30 days. Other than the free plan, your month-to-month cost will increase with the variety of contacts you will have, relying on the choice you select.

14. Canary Mail Electronic mail Advertising and marketing Software program

Finest for: AI e-mail administration and superior safety.

Canary Mail is your go-to e-mail shopper when you’re in pursuit of AI-powered productiveness, superior safety, and a extremely customizable e-mail expertise.

Canary Mail Options

Canary Mail affords a complete e-mail answer. I like that its AI Copilot helps me craft wonderful content material with eye-catching topic traces and persuasive e-mail physique copy.

The app’s AI categorization intelligently organizes my inbox, ensuring that vital responses and suggestions from my campaigns are entrance and middle.

Canary Mail’s SecureSend and PGP assist make sure that delicate marketing campaign information and communications stay locked down.

On the subject of customization, the app affords varied choices: customized swipe and thread actions, customized snooze instances, and a customizable interface with darkish and lightweight mode choices.

Moreover, the learn receipts function helps me monitor when my marketing campaign emails are opened, giving me real-time suggestions on my content material’s engagement. 

Canary Mail Worth

Canary Mail affords a versatile pricing construction. The annual subscription for iOS, macOS, and Android is $20/yr every. 

15. AWeber Electronic mail Advertising and marketing Software program

Finest for: Small companies and entrepreneurs simply beginning to construct their e-mail lists.

Aweber is an e-mail platform constructed particularly for small companies and entrepreneurs.

AWeber Options

The objective of AWeber is to make it easy for individuals who are simply getting began with e-mail advertising and marketing to phase their contacts, design knowledgeable e-mail, and begin nurturing leads.

Clients reward AWeber for its deliverability — AWeber’s deliverability group screens their servers across the clock to make sure your marketing campaign persistently reaches the inboxes of your recipients.

Aweber Worth

AWeber affords a number of plans starting from free to $899.

16. Ortto Electronic mail Advertising and marketing Software program

Finest for collaborative e-mail advertising and marketing groups.

Ortto differentiates itself from its rivals with its visible advertising and marketing instruments.

Ortto Options

I am a fan of how all the pieces from Ortto’s e-mail editor to its automation software is ready as much as work by way of a drag-and-drop interface, making the system intuitive and simple for me to make use of.

Ortto affords collaborative instruments to assist groups work collectively successfully — it permits me to rapidly share my work with my group, making certain everyone seems to be on the identical web page earlier than I launch a marketing campaign.

And with the “annotate & collaborate” function, I can rapidly mark-up a buyer journey and ask my group for suggestions and help.

Ortto Worth

Ortto affords three plans, which vary in value between $509/m and $1699/m.

17. Ontraport Electronic mail Advertising and marketing Software program

Finest for creating detailed e-mail advertising and marketing campaigns.

Ontraport affords a full suite of selling automation instruments together with ecommerce performance for companies with on-line shops.

Ontraport Options

Ontraport’s visible marketing campaign builder lets you create detailed campaigns to interact your viewers.

You’ll be able to create a marketing campaign from scratch or faucet into {the marketplace} the place they provide dozens of the commonest advertising and marketing campaigns to select from, together with deserted cart nurturing or webinar sign-up and follow-up.

The service additionally supplies perception into detailed studies so you may acquire perception into your pipeline, site visitors sources, and conversion timelines.

Ontraport Worth

Ontraport’s fundamental plan begins at $24 per 30 days and its most costly plan, Enterprise, begins at $249 per 30 days.

Select Your Electronic mail Advertising and marketing Service

Throughout my time in e-mail advertising and marketing, I’ve discovered that almost all e-mail advertising and marketing instruments supply the necessities wanted to craft a fundamental e-mail publication.

Nevertheless, there are fewer choices if I desire a vary of top-notch options resembling full customization, out there assist, and information evaluation.

Moreover, entrepreneurs like myself typically desire combining our e-mail advertising and marketing service with a CRM to supply even higher performance that may affect e-mail advertising and marketing, gross sales, and repair efforts.

However take it from me: One of the best e-mail advertising and marketing software for you is dependent upon your group’s objectives and explicit wants. So assessment the choices I offered and the providers’ product and pricing pages to get began.

Editor’s notice: This submit was initially printed in April, 2019 and has been up to date for comprehensiveness.