15 Evergreen Instagram Reels Concepts (+ Free Planner)

Brainstorming concepts in your Instagram Reels content material may be powerful, particularly for those who’ve hit a artistic block.

To spark some inspiration, we’re sharing some evergreen Instagram Reels concepts to make use of, whether or not you are a model or creator.

And when you’re able to plan (and movie) your content material, obtain our free Instagram Reels planner:

15 Evergreen Instagram Reels Concepts

ICYMI: Instagram Reels are a significant development hack proper now.

And in accordance with Instagram, the algorithm favors Reels which can be entertaining, inspiring, or experimental.

However churning out Reel after Reel takes time and inventive brainpower, so listed here are 15 evergreen Instagram Reels concepts you should utilize at present (and replicate once more, and once more):

1. Introduce Your self

2. Present the “Actual Facet” of Your Model

3. Take Followers Behind-the-scenes

4. Present a Earlier than and After

5. Provide Suggestions and Methods

6. Give a Sneak Peek

7. Hop on a Pattern

8. Repurpose Social Content material

9. Share How-to Movies

10. Spotlight Merchandise

11. Highlight Your Neighborhood

12. Create a Listicle

13. Share a Day within the Life

14. Reply FAQs

15. Tease Upcoming Movies

#1: Introduce Your self and Inform Your Story

Everytime you’re in a artistic rut (or have a surge in new followers), create a Reel introducing your self or your model.

Creator Cristal of @thefredrickhouse created a easy — but efficient — Reel sharing her story and the kind of content material she creates:

You’ll be able to edit outdated video clips collectively together with a voice-over and textual content overlay, or you’ll be able to merely communicate on to the digital camera — sellers selection!

TIP: Use Instagram’s pinned posts function to pin your introductory Reel to the highest of your grid. That method, new followers can study you instantly.

Be a part of over 4M creators and types and begin scheduling your Instagram Reels prematurely so it can save you time and get extra views. Create an account at present!

#2: Present the “Actual Facet” of Your Model/ Product

With completely curated feeds on their method out, this Instagram Reel concept allows you to share a much less filtered facet of your model.

And it makes for the right “Instagram vs. Actuality” video:

If you happen to don’t usually share this kind of content material, give it a whirl!

In any case, authenticity on Instagram is the secret.

#3: Take Your Followers Behind-the-scenes

Pull again the curtain and present your followers some behind-the-scenes motion.

Whether or not it is a timelapse of you scheduling content material or sharing what actually goes on throughout a product launch, these Reels are simple and efficient.

Plus, they add a degree of relatability — working a enterprise or being a content material creator is not all glitz and glam.

So, the following time you’re at a photoshoot, packing an order, or answering emails, take out your telephone and begin filming — simple peasy.

#4: Present a Earlier than and After

Sharing earlier than and after movies are an effective way to improve your engagement.

Not solely are they intriguing, however they may also be satisfying to observe — the recipe for an ideal Reel.

You are able to do earlier than and after Reels for residence renovations, recipes, make-up tutorials, illustrations, and extra.

The sky is the restrict right here!

#5: Provide Suggestions and Methods

If you happen to’re all out of concepts, ideas and tips are a terrific place to start out.

Irrespective of your business, you maintain precious data that may assist your viewers.

Whether or not it’s sharing styling ideas, or TikTok website positioning hacks, the artistic choices are infinite.

They don’t need to be elaborate both. Attempt sharing one fast tip and ask your viewers to touch upon what ideas they’d prefer to see subsequent.

#6: Give a Sneak Peek

If you end up in a pinch for Instagram Reels concepts, create a sneak peek video.

Many manufacturers and creators use this kind of content material to create hype round a brand new product or an thrilling launch:

You can even use it to advertise or tease an upcoming occasion, workshop, or collection.

#7: Hop on a Pattern

Whereas following developments should not be your solely technique, they do have a function.

Pattern-driven content material is a straightforward solution to give your Reels a critical enhance in engagement (and discoverability).

It may be so simple as utilizing a trending music in your video, or hopping on a development that is making its rounds on the platform:

Whereas each development may not be a match, hopping on related developments (often) will help you interact with present followers, hook new followers, and develop on Instagram. Win-win.

Need assistance staying on prime of developments? Bookmark this: The High Instagram Reels Tendencies to Attempt This Week

#8: Repurpose Social Content material

Check out your arsenal of content material: earlier Instagram posts, TikTok movies, weblog content material, newsletters — what may be repurposed for Reels?

For instance, when you’ve got a TikTok video that carried out notably effectively along with your target market, why not convey it to Instagram?

You probably have a carousel put up that drove quite a lot of engagement, why not flip its main speaking factors into a fast Reel too?

In different phrases: work smarter, not more durable.

#9: Share How-to Movies

From sharing find out how to use your favourite modifying app, to baking the right chocolate chip cookie, there are tons of how-to Reels concepts so that you can attempt.

And for those who discover you’ve got a number of how-to video concepts, even higher.

You’ll be able to movie all of them in sooner or later and use them for a collection — providing you with tons of Reels content material to put up all through the week (or month).

#10: Spotlight Your Merchandise

Instagram Reels are the right solution to visually exhibit your merchandise — from a cocktail package to electronics and all the pieces in between!

Whether or not you’ve got an Instagram Store or not, you’ll be able to nonetheless drive site visitors to your web site utilizing a device like Later’s Linkin.bio.

Be taught all the pieces that you must find out about Later’s Linkin.bio device and begin turning followers into prospects:

#12: Create a Listicle

Reels don’t all the time need to be about your model or product.

If you’re all out of concepts, flip your pursuits or location into inspiration.

For instance, do a roundup of your favourite podcasts, Netflix reveals, or native eating places.

TIP: Use the Instagram Reels template device to simply plug your content material into an already present template. Then add your individual textual content, filters, or voice-over.

#14: Reply FAQs

If you happen to’re strapped for Instagram Reels concepts, look to your Instagram feedback, DMs, and FAQs for inspiration.

Are your followers asking you the place you’re situated? What your best-selling merchandise are? Take these questions and reply them in a fast 15 to 30-second Reel.

Plus, as a result of there’s already a bunch of people that wish to know this data, you are certain to get a ton of views and engagement!

#15: Tease Upcoming Movies or Podcast Episodes

You probably have a podcast or YouTube channel, you should utilize Reels to tease upcoming content material.  

Share a teaser clip as a Reel and use the caption to let your followers know when and the place they’ll see the total video.

And, when you’ve got a podcast, you’ll be able to create a Reel highlighting a part of the episode. Choose a juicy clip and reduce it proper when it will get good — your viewers will probably be hooked and wish to hearken to the remainder.

So there you’ve got it! These are only a few Instagram Reels concepts to get your artistic juices flowing, however they’re a terrific place to start out.

Experiment with every, analyze the outcomes and see what works greatest in your viewers. Then merely rinse and repeat!

Degree-up your Instagram technique with Later’s scheduling instruments for Instagram Reels. Plan, schedule and routinely put up your Reels to your feed — get began, at present.