13 Greatest TikTok Suggestions & Methods in 2024, In keeping with HubSpot’s Social Workforce + Marketer Information

On TikTok, anybody can go viral. You don’t should be a videographer or social media knowledgeable to get visitors to your movies.

Actually, the preferred movies I’ve seen on my For You Web page aren’t overly produced or too severe. The movies that get me to cease scrolling are those which are brief and foolish and let me know precisely what I’m about to observe.

To extend your probabilities of being seen, there are just a few suggestions and methods that prime entrepreneurs and content material creators swear by.

From leveraging trending audio to inexperienced display screen results, learn on to find the 13 greatest TikTok methods, in keeping with HubSpot’s Social Workforce and TikTok entrepreneurs.

Desk of Contents

“Viewers wish to know what they’re getting from a video earlier than they watch it,” says Petra Khan, affiliate director of technique at ICUC.Social.

“Seize their consideration straight away with eye-catching visuals. For instance, a close-up shot or a colourful visible, equivalent to a splash of shiny coloration or an attractive shot of a completed recipe.”

Should you’re simply getting began on TikTok and never getting many views but, your hook might be what takes you to the subsequent stage.

“In case your movies do not get off the bottom (i.e., getting lower than 500 views), simply deal with nailing the primary three seconds,” suggests Xavier English, co-founder at Supermix.

He recommends “taking inspiration from what hooks are working for different creators in your area of interest after which getting very experimental with the other ways you’ll be able to introduce or body the identical content material.”

Meg O’Neill, a advertising and marketing knowledgeable and Instagram coach, recommends that in case you’re utilizing the storytelling format, leap proper in to hook viewers instantly.

“Get proper to the purpose!” she says. “As quickly as your finger hits document, begin telling your story from the center.”

Use TikTok Studio.

Should you’ve been on TikTok for the final couple of years or so, you’re in all probability acquainted with Creator instruments, the suite of options that allow creators to see their analytics and keep on prime of tendencies.

In Could 2024, TikTok changed its “Creator instruments” with TikTok Studio. The brand new device permits creators to create, edit, add, handle, and analyze their TikTok account and content material efficiency.

You’ll be able to entry it throughout the platform or as a separate app.

Monitoring your engagement, checking on top-performing movies, and analyzing follower conduct is crucial if you wish to make good TikTok movies. It’s a must to see what’s working and what wants changes if you wish to stand out and attain your viewers.

That is additionally true in case you plan on working advertisements on TikTok — it is best to all the time monitor video advert efficiency to be sure you’re reaching the suitable folks and assembly your objectives.

Go into content material creation with contemporary eyes.

As entrepreneurs, it’s our job to be data-driven, inform our model story, and promote the corporate. Nevertheless, this information may also get in our method.

On the subject of creating movies on TikTok, we typically have *an excessive amount of* context to be an excellent decide of your individual content material, suggests English.

“We have seen lots of movies fail as a result of the second we really put them in entrance of contemporary viewers, we realized one thing actually fundamental was lacking,” English says.

“For instance, the beginning didn‘t make any sense to somebody who didn’t have all of the context we had in regards to the matter, or the best way they interpreted a sure visible was complicated, though nobody on our workforce interpreted it that method as a result of we already knew the message we had been attempting to convey.”

Professional tip: So, how do you overcome this problem? English’s suggestion is to “take off your context goggles,” particularly in the course of the scripting and enhancing processes.

“The algorithm favors niches. Should you get visitors primarily based on a selected fashion or sort of content material, movies exterior of that received’t carry out as properly,” Nicole Phillip, social media lead on the Hustle, informed me.

In fact, discovering the suitable area of interest is not really easy. It’s a must to discover the candy spot between the content material that works to your model and the content material that your viewers finds priceless.

To strike this stability, Phillip suggests experimenting with several types of content material to see what resonates — after which keep it up.

Instance: Mia Swinehart from Gathered Vitamin

Content material creator and registered dietician Mia Swinehart has constructed a loyal viewers (500K+ sturdy) by sharing health-conscious, balanced, and predominantly plant-based recipes.

Whereas her viewers has come to like her recipe movies, she additionally explores completely different angles inside her area of interest — like grocery hauls and meal prep hacks — to maintain her content material contemporary whereas staying true to her model id.

2. Do not delete low-performing movies.

You submit a video considering it should get one million likes. As a substitute, it disappears into the TikTok void, leaving you with nothing to point out to your arduous work. Your intestine response is to delete it, however Phillips has a unique take.

“Don’t be discouraged by low efficiency, particularly to start with. It takes some time for the algorithm to feed you to the suitable group of individuals and so that you can discover your footing earlier than one thing takes off,” Phillips says.

Phillips additionally factors out that virality typically occurs whenever you least count on it, so watch out when deleting movies. “Don’t delete low performing movies since you by no means know when the algorithm may decide it up and serve it to the suitable viewers,” Phillips says.

3. Publish on the proper time.

In keeping with HubSpot’s 2024 Social Media Developments Report, these are the very best instances to submit on TikTok:

• Between 6-9 p.m.
• Between 3-6 p.m.
• Between 12-3 p.m.

And the very best day to submit on TikTok is Friday.

Remember that each viewers is completely different, so it is price checking your analytics to see when your viewers is most lively. You are able to do this by navigating to your profile, hitting the three strains within the top-right nook, and tapping “TikTok Studio.”

Then, faucet “Analytics.” This opens a dashboard together with your follower development, video views, likes, feedback, visitors sources, and shares.

4. Sew top-performing or related movies.

The Sew device lets you mix one other video on TikTok with the one you‘re creating. It’s one other technique to collaborate with different TikTokers and increase your attain.

Begin by on the lookout for top-performing movies in your area of interest. You are able to do this through the use of the search bar and typing key phrases regarding your model. Or, examine if any movies straight point out your model.

When you discover a video to sew, faucet the Share icon on the right-hand facet.

Then, faucet Sew. This can open an enhancing device the place you’ll be able to choose 5 seconds of the video to make use of in yours.

Let us take a look at stitching in motion with an instance from Puma.

Instance: Puma

In case you are out of the loop, latte artwork is a big deal on TikTok — amassing over 2.4 billion views. When one person put the Puma brand on prime of a steaming cup of espresso, the model determined to hitch the motion by “stitching” the unique video and making an attempt to recreate it.

It is a nice instance of a model collaborating with its viewers and leveraging user-generated content material.

5. Use the inexperienced display screen impact.

TikTok has a whole library of filters and results, however one stands out from the remaining: the inexperienced display screen impact.

Like a conventional inexperienced display screen, this impact enables you to keep on-screen whereas completely different photographs seem within the background. By incorporating visible aids, it provides an entire new stage of storytelling.

This filter is good for explaining subjects, offering suggestions, or each time visuals might complement your story.

As an illustration, suppose you are a health influencer. You may clarify the right type of an train by referencing pictures within the background. On this case, the background visuals improve your commentary quite than distract from it.

Instance: Levi’s

Utilizing the inexperienced display screen impact, Levi’s recommends completely different denims utilizing product pictures within the background. Viewers can simply observe alongside, and seeing footage of the denims could pique their curiosity.

6. Leverage trending audio.

90% of TikTok customers say sound is crucial to the TikTok expertise. It grabs folks‘s consideration and provides taste to your content material. And for a lot of customers, it’s the start line for creating an amazing video.

Picture Supply

Professional tip: Undecided what sounds are trending proper now? TikTok’s Inventive Heart ranks the preferred music and audio clips every day. You’ll be able to even filter the outcomes by area, which is useful in case your viewers is in a unique location.

Instance: Duolingo

Duolingo is a fan favourite on the platform, particularly for its humorous, stylish, and typically chaotic movies that includes its mascot, Duo the Owl. Duo might be seen dancing to standard songs and appearing in skits that incorporate standard audio clips, like within the instance under.

7. Strive vlog-style movies.

Vlog-style movies really feel extra private and intimate — which could clarify why they’re so standard on TikTok.

These movies usually embrace a number of clips tied along with a voiceover describing the sequence of occasions. It‘s extremely participating and lets viewers really feel like they’re dwelling in your sneakers.

Instance: Netflix

This instance reveals Netflix utilizing the vlog fashion to take its viewers on a journey. Whereas most of us received‘t stroll a purple carpet in our lifetime, we will nonetheless get a peak of what the expertise entails — and the way our favourite actors behave off-screen. It’s additionally an effective way to showcase “behind the scenes” content material.

8. Incorporate each area of interest and trending hashtags.

Making a TikTok is half the battle — you additionally want to make sure it lands in entrance of your viewers. Hashtags are one technique to get there.

Including hashtags in your description offers your movies a greater likelihood of being seen, permitting you to drive discoverability, construct model consciousness, and lengthen your attain. However how are you going to do it?

This will likely sound counterintuitive, however solely focusing on standard hashtags is ineffective. Whereas they command a bigger viewers, they’re additionally extremely aggressive. However, area of interest hashtags have fewer folks trying to find them, however those that do are extremely engaged and .

For instance, #exercise is a well-liked hashtag with over 95 billion views, however #coreworkout is extra area of interest with a fraction of the viewers.

A well-rounded hashtag technique ought to embrace each area of interest and standard hashtags. Check out the instance under.

Instance: Dunkin’

Fall is simply across the nook, and Dunkin’ is getting everybody hyped for its seasonal menu. To get the phrase out, the model incorporates quite a lot of hashtags to achieve extra folks.

As an illustration, the video under makes use of #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a extra area of interest hashtag with fewer views (40+ million). By together with #pumpkinszn, Dunkin’ can faucet right into a smaller, extra engaged viewers.

9. Reply to feedback with video.

On TikTok, nearly each model has the identical objective: to attach with its viewers. Usually, that connection varieties within the remark part. It is the place viewers go to ask questions and share opinions.

However as a substitute of replying to a remark with textual content, now you can reply with one other video. This lets you dive deeper into subjects, reply questions, and maintain your viewers coming again for extra.

Instance: Glossier

When a TikTok person requested Glossier learn how to use considered one of its merchandise, the model didn‘t miss the chance to answer with a video explaining all of the methods to make use of it. In doing so, the model provides worth whereas highlighting the product’s versatility.

10. Add worth with “learn how to” TikToks.

“How To” movies and tutorials are a straightforward method to offer worth to TikTok viewers with out sounding overly promotional. Plus, positioning your self as an knowledgeable or authority in your area of interest retains your model, merchandise, and/or companies top-of-mind for viewers.

As an illustration, in case you’re a journey model, you could possibly movie movies of must-see points of interest, restaurant suggestions, and journey suggestions — like the instance under.

Instance: Journey + Leisure

Journey + Leisure gives all of the content material you might want to “kick your wanderlust into excessive gear.” From lodge suggestions to images suggestions, the model has you coated, positioning itself as a gold mine of recommendation for the travel-obsessed.

11. Go away a CTA in your description and/or feedback.

Want extra engagement? Generally, it is so simple as asking for it.

The final word objective of a CTA is to influence customers to do one thing — observe your TikTok web page, go to your web site, depart a remark, and so forth. So ask your self, “what do I would like my viewers to do?”

No matter you select, it ought to show you how to transfer nearer to your major objective (i.e., drive web site visitors, enhance model consciousness, and so forth.).

Your description and remark part are prime actual property for CTAs. Use this space to ask questions, encourage customers to observe you, or drive visitors to your web site, weblog, or different social channels (ie, “Extra tips about my weblog, hyperlink in bio!”).

On prime of that, in case you’re working advertisements, we advocate utilizing a advertising and marketing integration device to sync all of your lead knowledge to your CRM. (P.S. You are able to do this utilizing the TikTok-Hubspot advertisements integration!)

Instance: Fenty Magnificence

On this TikTok, Fenty Magnificence reveals other ways to make use of considered one of its merchandise. Then, to encourage engagement, they add a related query within the description that additionally incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).

One other technique to invite customers to take motion is to arrange a TikTok store for your enterprise. This permits customers to see the merchandise you will have accessible. You’ll be able to even create movies the place the CTA is to click on in your merchandise.

12. Add subtitles to your movies.

TikTok movies grew to become extra accessible with the introduction of auto-captions.

Though you’ll be able to manually add captions — which permits for better flexibility to mess around with textual content coloration and font — it’s also possible to use the Captions device. With only a click on, you’ll be able to generate subtitles to your movies, permitting others to learn or take heed to your content material.

Picture Supply

Professional tip: Together with textual content overlays and captions is an effective way to make your content material accessible and faucet into social web optimization, suggests Khan. “It additionally occurs to be a workaround for situations during which persons are watching on mute,” she says.

Instance: Method 1

Should you‘re into automobile racing, there’s an excellent likelihood Method 1’s TikTok is in your radar.

However have you ever ever seen how typically they add subtitles to their movies?

Take the instance under, which makes use of colourful captions and emojis so as to add an additional layer of curiosity to the video. And in case you mute your cellphone, you’ll be able to nonetheless observe alongside with out skipping a beat.

13. Discover top-performing movies in your area of interest for inspiration.

Probably the most profitable movies on TikTok are artistic, out-of-the-box, and sometimes quirky by nature. That is a tall order — which is why each model ought to discover the top-performing movies in its area of interest for inspiration.

Begin by typing key phrases regarding your model within the search bar. Then, click on the filter icon and type by relevance, like depend or date posted. Should you select to kind by the like depend, it should populate TikTok movies which have gone viral utilizing that particular key phrase.

As soon as you have recognized some top-performing movies, brainstorm methods to recreate them whereas including your individual spin.