12 Pinterest Advertising Progress Hacks That Work For Each Enterprise [UPDATED w/ New Research]

Seeking to increase what you are promoting’s visibility on Pinterest? Need to know the secrets and techniques of actually efficient Pinterest advertising and marketing and the techniques the professionals use to comprehend distinctive outcomes? Right here at Tailwind we dwell and breathe Pinterest. We’ve seen firsthand how manufacturers can use Pinterest to quickly develop their gross sales, generate high-quality leads, and join with some of the vibrant and energetic communities on the internet.

Since Pinterest is all about sharing concepts and inspiration, we’ve put collectively a listing of the best Pinterest advertising and marketing hacks on the market. Let’s have a look.

(Creator observe: Authentic put up by Melissa Megginson, up to date in 2025 by the Tailwind Advertising Staff, edited by Susan Moeller, proofread by Kimberly O’Brien)

1. Focus in your Pinterest Search engine optimisation

Pinterest is greater than only a visually-focused social media platform. It’s additionally an extremely highly effective search and discovery engine, making Pinterest Search engine optimisation a necessity. Effectively-organized, Search engine optimisation-friendly profiles, Pins, and Boards are very important for getting your content material found, shared, and repinned.

The Hack: Use searchable, related key phrases in your Pin textual content, Board names, and Board descriptions. Uncover phrases that work in your firm through the use of Tailwind’s Key phrase Device. 

2. Reuse viral content material from different platforms (sparingly)

Whereas repurposing content material stays helpful, it’s important to prioritize creating contemporary, high-quality Pins tailor-made particularly for Pinterest. In keeping with Tailwinds’ newest Pinterest analysis, contemporary Pins drive most new visitors from Pinterest, emphasizing the platform’s desire for brand spanking new content material.

3. Communicate to the dream

Greater than some other social community, individuals use Pinterest to be impressed. It’s the place individuals go to plan their future — not remark about what they’re at the moment doing. From cooking ideas and marriage ceremony concepts to highly effective quotes and DIY artwork ideas, Pinterest customers strongly join with emotionally-resonant and imaginative content material. The truth is, 74% of pinners view Pinterest as a instrument to assist them plan for the long run, and 67% of pinners will expertise a serious life occasion inside 6 months, in line with a examine by Millward Brown Digital and Pinterest.

The Hack: Even when what you are promoting doesn’t lend itself to visible storytelling, there’s at all times an emotion or concept you’ll be able to evoke with the precise picture. For those who’re an accounting agency, a photograph of a tax kind most likely isn’t going to generate a lot pleasure. However an image of a surprising trip setting tagged with “tax return” within the description will.

4. Give ’em what they need

Pinterest is a good place to share your services, nevertheless it’s additionally a spot to share the concepts and inspiration that your viewers is in search of. 

The Hack: Create Boards which are much less about your model and extra about your viewers. For those who’re a clothes retailer, create Boards about vogue tendencies, seasonal kinds, or superstar seems. For those who’re a restaurant, create Boards about recipes, cooking ideas, or meals presentation concepts.

5. Use Wealthy Pins

Wealthy Pins routinely sync info out of your web site to your Pins. There are 4 forms of Wealthy Pins: app, product, recipe, and article. Wealthy Pins present extra context about an concept as a result of they present additional info instantly on the Pin.

The Hack: Arrange Wealthy Pins in your web site to offer extra info and drive greater engagement. For instance, product Wealthy Pins embrace real-time pricing and availability, whereas article Wealthy Pins present the headline, writer, and story description.

6. Pin constantly with Tailwind’s SmartSchedule

Sustaining a constant pinning schedule is essential for partaking your viewers and maximizing attain. Nonetheless, manually pinning at optimum occasions might be difficult.

The Hack: Make the most of Tailwind’s SmartSchedule to routinely decide and schedule Pins on the most partaking occasions in your particular viewers. This ensures your content material is posted when your viewers is most energetic, rising the probability of engagement.

BONUS: Tailwind contains a mean weekly Pin quantity indicator to indicate you at a look how a lot you might have Pinned. Attempt to Pin a minimum of 10 occasions/day.

7. Leverage Tailwind’s Interval Pin Scheduling

To maintain your viewers engaged, it’s necessary to have a gradual movement of content material. Nonetheless, manually scheduling Pins might be time-consuming and inconsistent.

The Hack: Use Tailwind’s Interval Pin Scheduling to automate the distribution of your content material over time. This characteristic lets you area out your Pins, guaranteeing a constant movement of content material throughout boards with out overwhelming your viewers. It’s significantly helpful for seasonal campaigns or evergreen content material that may profit from common publicity.

8. Leverage evergreen content material

Pinterest is an evergreen content material platform the place Pins can drive visitors and engagement for years. Over 60% of Saves are from Pins over a 12 months outdated. Give attention to creating timeless content material that continues to be related to maximise long-term engagement. 

The Hack: Design Pins that deal with widespread, ongoing consumer wants akin to ideas, tutorials, or sources that don’t go old-fashioned. For example, in case you’re within the meals area of interest, recipes like “Fast Weeknight Dinners” have perennial attraction. Use analytics to determine your best-performing evergreen content material and refresh these matters periodically with up to date visuals or descriptions.

9. Goal for Viral Pins

The highest 1% of Pins account for over 50% of whole impressions and clicks. Crafting high-quality, partaking Pins will increase the probability of going viral, considerably boosting your attain and visitors.

The Hack: The #1 tip for viral Pins is to stay to a vertical format. Pinterest permits for horizontal picture add, however these Pins don’t carry out in addition to vertical side ratios.

BONUS: Uncooked pictures carry out finest for some classes of content material. Take a look at this chart and to see what’s probably finest in your class.

10. Optimize Pin Descriptions and Titles

Effectively-crafted descriptions and titles improve discoverability. Incorporate related key phrases naturally to enhance search rankings and engagement.

The Hack: Write clear, concise descriptions that incorporate related key phrases naturally. Take into consideration what your viewers would possibly seek for, and embrace these phrases. Pair this with compelling, benefit-driven titles like “How you can Manage Your Pantry in 10 Minutes” or “5 Suggestions for a Stress-Free Wedding ceremony.” Use Tailwind’s instruments to research your key phrase technique and guarantee your content material is optimized for Pinterestu2019s search engine.

11. Make the most of high-quality pictures

Excessive-quality pictures usually tend to be saved and shared. Guarantee your Pins characteristic clear, visually-appealing pictures to draw and interact customers.

The Hack: Incorporate daring textual content overlays and vibrant colours to seize consideration. Keep away from cluttered designs, and keep on with non-script fonts. Instruments like Tailwind Create may also help you generate professional-quality designs which are tailor-made to your branding and optimized for Pinterest.

BONUS: Add alt textual content to your pictures to extend accessibility for individuals with visible impairments. Attempt Tailwind’s Free Alt Textual content Picture Generator to make the method quick and simple. 

12. Align your content material with Pinterest tendencies

Pinterest Traits reveal the matters and classes gaining recognition on the platform, providing a novel alternative to create content material that resonates together with your viewers. Pins can go viral throughout all classes, however specializing in trending matters provides your content material a higher likelihood of reaching extra individuals.

The Hack: Use Pinterest Traits to determine the themes at the moment charming customers, akin to seasonal matters, rising kinds, or vacation planning. Tailor your content material to suit these tendencies whereas staying true to your model. For instance, if cozy fall decor is trending, a way of life model might create “High 5 Cozy Dwelling Room Concepts” or “DIY Autumn Wreath Tutorials.” By aligning your content material with what’s trending, you enhance engagement and place your model as related and well timed.

Conclusion

With these methods and Tailwind’s highly effective Pinterest instruments, you’ll be properly in your method to mastering Pinterest advertising and marketing and rising what you are promoting with ease. Begin implementing these hacks in the present day and watch your Pinterest presence thrive!