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11 TikTok Cash Calculators to Estimate Your TikTok Value


How a lot cash is a single TikTok publish value? How a lot ought to I cost manufacturers for a sponsored video? How a lot cash can I probably make on TikTok? These are the questions that TikTok cash calculators attempt to present solutions for. They’re instruments that assess the worth of TikTok posts and will help established influencers, sponsoring manufacturers, in addition to anybody else who desires to start out a TikTok profession. The wonderful thing about these applications is that they’re utterly free, so you possibly can tinker with them everytime you need. 

What Precisely is a TikTok Cash Calculator?

Earlier than beginning your TikTok profession, you in all probability wish to understand how a lot cash you may make from this platform. Fortunately, through the use of these instruments, you are able to do simply that! Any such software program depends on totally different variables, corresponding to views, likes, and engagement charges, to evaluate how a lot cash you may make from advertisements and influencer campaigns.

Calculators are primarily utilized by influencers, however they will also be priceless for sponsoring manufacturers. With these applications, firms can assess the worth particular influencers deliver, which can assist them create appropriate influencer offers. 

How Correct are These TikTok Cash Calculators?

For essentially the most half, these instruments present an arbitrary evaluation of potential earnings. They’ll offer you a ballpark worth of a publish and the way a lot it is advisable spend to promote with a content material creator. As such, they’re significantly better for people who find themselves contemplating a TikTok profession (as they are going to give them a common evaluation of potential earnings) however will be deceptive for manufacturers that wish to rent influencers. 

I at all times suggest that manufacturers work off of their very own first-party knowledge when negotiating influencer offers, however in case you are a startup or are new to TikTok influencer advertising and marketing, these calculators do offer you one knowledge level to think about.

With all that out of the best way, let me introduce you to the TikTok cash calculators I like to make use of. I’ve divided these instruments into three classes, starting with essentially the most subtle and ending with essentially the most simplistic. I hope this helps you discover the correct TikTok cash calculator on your wants.

TikTok Cash Calculators to Estimate Your Worth per Put up

These calculators help you enter variables, corresponding to followers, views, and likes, to see how a lot cash a publish could be value in case you had been doing a model collaboration. Most of those applications are reasonably simplistic, don’t require registration, and you need to use them instantly out of your browser. 

1. Influencer Advertising Hub

Influencer Marketing Hub

With this highly effective instrument, you possibly can estimate potential earnings from brand-sponsored content material on TikTok. It permits companies to evaluate the potential worth a content material creator brings by means of the social media platform and, primarily based on that, make them a partnership supply for every publish. 

The TikTok calculator makes use of three metrics to make its estimate. It considers follower depend, whole likes, and whole variety of video clips. Based on it, having a excessive proportion of likes in comparison with followers is an effective indication of a devoted follower base and, as such, a excessive stage of engagement.  

On the underside, you’ll see the estimated engagement charge and earnings per video. These numbers shift noticeably as you tinker with the inputs, permitting you to evaluate totally different conditions. The very best factor about this Influencer Advertising Hub is that it’s utterly free and straightforward to make use of. 

2. HypeAuditor

HypeAuditorHypeAuditor

HypeAuditor is a complete influencer advertising and marketing platform that means that you can discover influencers, recruit them, and handle campaigns. Amongst different issues, the corporate affords a nifty influencer calculator that is useful when signing a brand new cope with a creator.

This explicit on-line instrument is significantly better than Influencer Advertising Hub, because it comes with extra filters. For starters, it is advisable enter the identify of the TikTok account. After that, you kind within the common video views, engagement charge, and follower depend. The following step is defining the scale of the sponsor.

I additionally like that HypeAuditor takes under consideration rights and exclusivity. For instance, influencers can outline whether or not the model sponsor has the correct to their future content material on the social channel. Primarily based on the inputs, the software program can assess earnings potential. Apart from TikTok, the instrument additionally works for YouTube and Instagram.

3. Plerdy

PlerdyPlerdy

Plerdy places emphasis on elements corresponding to target market and site to evaluate content material high quality and influencer engagement. On the instrument’s web page, you’ll find an evidence of what constitutes a mega – influencer and a micro – influencer. The reason is essential for understanding what sort of engagement you will get out of your favourite creators and whether or not it’s value it to spend more money to signal a deal.

As for the filters, Plerdy is similar to the Influencer Advertising Hub. You might have the entire variety of followers, likes per publish, and movies on the channel. After inserting these variables, the software program will present an estimated engagement charge and potential earnings per publish.

It’s value mentioning that this equation doesn’t think about the variety of lively customers and on a regular basis actions on the channel. As such, some influencers may appear a bit extra profitable than they probably are. 

4. OTT search engine optimization

OTT SEOOTT SEO

With this passive earnings calculator, you possibly can simply run any type of influencer advertising and marketing marketing campaign. Much like different entries inside this class, OTT search engine optimization is comparatively simplistic and free, permitting you to shortly assess your monetization choices. 

The software program estimates the manufacturing values of a person social profile by analyzing whole likes, whole followers, and the entire variety of movies. After filling out every enter subject, the highly effective instrument will predict how engaged audiences are on a specific TikTok channel. Influencers and types can use the TikTok earnings calculator to evaluate the potential of a mean publish.

5. The Leap

The LeapThe Leap

The Leap is an organization that helps influencers join with a wider viewers. With the platform’s assistant, you possibly can decide the matters persons are focused on, thus permitting you to achieve an enormous viewers with minimal effort. The software program is very nice for TikTok promoting, ensuring you get extra money from every potential consumer.

Like many different influencer platforms, the Leap has created a nifty TikTok influencer engagement and earnings calculator for its web site guests. The instrument takes under consideration whole movies, likes, and followers on a channel to evaluate the potential earnings from TikTok content material. Alternatively, you possibly can insert the channel’s URL, and the software program will carry out the calculations by itself. 

The very best factor about this software program is that it really works for Instagram, YouTube, and TikTok. That approach, you possibly can simply decide the worth of influencers’ horizontal and vertical movies, in addition to some other kind of content material they’re posting on their social channel. Whether or not you’re a possible sponsor or an influencer, this program will help you assess the promoting potential of TikTok channels.

Additional Studying: 8 Best Methods How To Make Cash on TikTok in 2024

6. SiteTrail

SiteTrailSiteTrail

SiteTrail is considerably totally different from different TikTok earnings calculators on the record. As an alternative of utilizing the present profile stats, you make a prediction of what number of views and movies you’re alleged to get. Whereas the instrument nonetheless works in the same method, it approaches the problem a bit otherwise.

First, it is advisable enter an estimated variety of views per video. The following step is inserting the deliberate variety of movies per marketing campaign adopted by engagement charges in percentages. Apparently sufficient, in contrast to the opposite instruments on the record, SiteTrail doesn’t have in mind the followers.

Upon urgent the “Calculate” button, you’ll get a couple of knowledge factors. You’ll be able to see estimated whole earnings, estimated earnings per video, and earnings improve with larger engagement. By overlaying all these factors, you’ll have a greater understanding of potential monetary outcomes. 

Additional Studying: 17 TikTok Video Concepts That Will Skyrocket Your Engagement

TikTok Cash Calculators that Estimate Earnings Primarily based Off of a Username

This group of instruments works a bit otherwise in comparison with the earlier class. As an alternative of analyzing all these knowledge factors, corresponding to likes, views, and followers, consumer identify calculators make their estimates primarily based on the TikTok profile. In different phrases, they think about the totality of a creator’s work to foretell future outcomes.

7. Exolyt

ExolytExolyt

Exolyt is a well-liked software program for TikTok creators. It affords complete analytical insights that may increase your campaigns and help you enhance outcomes over time. Amongst different issues, the corporate offers a free consumer identify calculator that enables influencers and sponsors to foretell the outcomes of an affiliate marketing campaign. 

The software program is reasonably simplistic, so everybody can use it with out points. When you enter the influencer’s URL, the instrument will present a number of stats, together with the variety of followers, whole likes, whole movies, and exo rating. On the underside of the display screen, you’ll discover the estimated earnings vary, which helps you assess how a lot cash it is advisable spend for an influencer marketing campaign. 

Exolyt did the sensible factor of connecting the calculator to their analytics platform. So, you’ve the choice of receiving extra insights a couple of profile by clicking on a button and continuing to the following display screen.

8. FeedPixel

FeedPixelFeedPixel

Like all different applications on the record, FeedPixel is one thing that may profit each content material creators and potential sponsors. The web software program goes by means of your knowledge and assesses how a lot potential earnings you may make from promoting and influencer campaigns. All it’s a must to do is insert your TikTok username and await FeedPixel to do its magic.

Amongst different issues, FeedPixel tries to foretell how a lot cash you may make from a single publish on the social community. Apparently sufficient, the instrument may examine your earnings potential to that of different creators, which may function a sort of motivation for even higher efficiency. 

Additional Studying: How A lot Do TikTokers Make in 2024? Listed here are the Deets.

9. InfluenceGrid

InfluenceGridInfluenceGrid

InfluencerGrid is a platform that means that you can seek for influencers on TikTok. It affords a plethora of related knowledge to customers and in addition comes with a cash calculator. 

If you insert a creator URL into the tab, you’ll get details about the consumer, together with their nation of origin, followers, views per video, likes per video, and engagement charges. The cool factor in regards to the idea is that the instrument doesn’t work individually. As an alternative, it sends you on to the platform, the place you will get extra insights.

Mainly, with this TikTok calculator, the corporate is attractive you to start out their free trial. Nonetheless, whether or not you wish to give the platform a strive or not, you’ll nonetheless get your knowledge so there isn’t any kind of restriction to fret about.

Additional Studying: 31 Influencers with the Most Followers on TikTok

TikTok Creator Fund Calculators

TikTok Creator Fund compensates influencers by giving them part of the platform’s revenues. That being mentioned, instruments from this class are particularly made to assist creators who’re part of the fund and wish to assess their potential advert earnings. As talked about at first, that is essentially the most simplistic class of instruments out of the three. 

10. Jemsu

JemsuJemsu

Jemsu is a two-part software program. It comes with a normal fund calculator and a reverse fund calculator. With the fundamental calculator, it’s a must to enter the entire variety of month-to-month views, and the software program will let you know how a lot cash you’ll earn primarily based on that.

The reverse fund calculator works a bit otherwise. When utilizing this instrument, it is advisable enter desired earnings, and the software program will let you know what number of views it is advisable get to achieve that determine. Each calculators have a single enter field and a second output field, making them reasonably straightforward to make use of.

It’s value noting that Jemsu makes use of a 2-cent per 1,000 views calculation. The CPM can differ considerably primarily based on a number of elements, which is why this instrument isn’t as dependable as you would possibly assume. 

11. PlaylistPush

PlaylistPushPlaylistPush

PlaylistPush is a little more complicated than Jemsu. As an alternative of getting only one tab for estimating views, it additionally features a CPM field. That approach, you possibly can predict your earnings with far more accuracy. The software program makes use of a default 0.3 cents per 1,000 views calculation, however you possibly can change it any approach you see match.

Utilizing PlaylistPush is usually a bit difficult in case you’re a brand new content material creator and don’t know what to anticipate out of your campaigns. As there isn’t a set CPM, you would possibly overestimate or underestimate your return charges, which can lead you to a flawed conclusion. 

Additional Studying: 15 Highly effective AI TikTok Video Mills to Simplify Video Creation

Abstract

Whereas these applications have their fair proportion of flaws, most notably the shortage of accuracy, they nonetheless serve a objective. You should utilize calculators to evaluate an influencer’s potential and the way a lot that individual can generate from his TikTok posts. I exploit these applications infrequently, and I’m certain you can too discover some worth in them. Simply bear in mind, thought, that they’re solely a information and a single knowledge level amongst many who you need to be contemplating.

Hero Picture by Sasun Bughdaryan on Unsplash

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